Eat for Less

Key Takeaways: Katsuan’s Demi-Katsu Fair opens September 10, 2026 and runs until late October at 58 stores nationwide, pairing aged pork loin cutlets with a beef, tomato and vegetable demi-glace. Sets start at 980 yen for 80g and include potato salad, rice and miso soup. A tsukimi-style deep-fried soft-boiled egg joins the lineup for the season. Katsuan Co., Ltd. (President: Takuya Teshima; headquarters: Minato-ku, Tokyo), the tonkatsu specialty chain under Zensho Holdings, will hold its “Demi-Katsu Fair” starting Thursday, September 10, 2026. The star of this limited-time autumn promotion is an aged pork loin cutlet generously topped with a demi-glace sauce that tastes like it came straight from a classic Japanese-style Western restaurant. The Demi-Katsu Fair Kicks Off September 10 At the heart of the fair is a rich demi-glace sauce infused with the savory depth of beef, tomato and aromatic vegetables. Although full-bodied, it carries a refreshing tomato acidity […]

Key Takeaways: Burger King Japan is running a five-day Whopper Festival from September 7 to 11, 2026, taking ¥300 off five popular Whopper sets — up to 28% off. Coupons drop in the official app at 2:00 p.m. each day and work for dine-in and takeout, with a limit of three sets per transaction. Three locations are excluded. “Whopper Festival” Celebrates 10 Million Official App Members Burger King®, operated in Japan by BK Japan Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President & CEO Kazuhiro Nomura), will hold the “Whopper® Festival” for five days only, from Monday, September 7 to Friday, September 11, 2026. During the campaign, five popular Whopper® sets will be available at ¥300 off — up to 28% off the regular price. Coupons will be distributed exclusively through the official Burger King® app starting at 2:00 p.m. each day. The campaign marks a major milestone: the official Burger King®

Key Takeaways: Shabu-Yo’s Autumn Mushroom & Duck Shabu Fair runs from September 10, 2026 through mid-November at all branches. Duck shabu all-you-can-eat starts at 2,969 yen including tax for weekday lunch before 4:00 p.m., with no time limit. Six mushroom varieties, a new porcini-scented broth, and Kyushu black pork join the lineup; preschoolers eat free. A Hit Fair Returns After Serving Over 1.3 Million Plates Last Year Shabu-Yo, the all-you-can-eat shabu-shabu chain operated by Skylark Restaurants Co., Ltd., begins its “Autumn Mushroom & Duck Shabu Fair” on Thursday, September 10, 2026. The limited-time promotion offers carefully selected autumn ingredients — including duck and six varieties of mushrooms — as an affordable all-you-can-eat experience. During the previous run (September 11 to November 19, 2025), the fair served more than 1.3 million plates, making it one of Shabu-Yo’s most popular seasonal events. Fair Details and Pricing Period: Thursday, September 10, 2026 –

Key Takeaways: Starbucks Reserve® Roastery Tokyo puts its autumn lifestyle range on sale Friday, September 4, 2026. Four Kamakura Beniya “Kurumicco” collaboration pieces — a stainless bottle, mug, mini plate set and tote — are exclusive to the Roastery, limited to one of each per person on day one and up to 10 per item through September 30. TENTIAL special-order blanket and room shoes join the lineup. Autumn Lifestyle Collection arrives at Roastery Tokyo on Friday, September 4 Starbucks Coffee Japan, Ltd. (headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Hisae Morii) will release a new range of lifestyle items at the Starbucks Reserve® Roastery Tokyo starting Friday, September 4, 2026. This season brings new pieces born from the collaboration with Kamakura Beniya’s signature sweet “Kurumicco,” a partnership that has continued since February 2024. The lineup also includes tableware to enjoy alongside Italian bakery PRINCI®, a cafe apron, a packable tote,

Key Takeaways: Zetteria’s Beni Haruka Sweet Potato Fair runs from Wednesday, September 9, 2026 through mid-October at 269 stores, while supplies last. Five items use the variety as syrup, sauce, or paste, ranging from a 250 yen small shake to the 420 yen Whipped Beni Haruka Shake. The three shakes are excluded from delivery orders. Zetteria Kicks Off the Limited-Time Beni Haruka Sweet Potato Fair on September 9 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; headquarters: Minato-ku, Tokyo), a company within the Zensho Holdings group, will hold its limited-time Beni Haruka Sweet Potato Fair starting Wednesday, September 9, 2026. The lineup features five items built around Beni Haruka, a popular sweet potato variety prized for its rich sweetness and dense, creamy texture. From shakes you can sip like a drink to substantial baked treats, the range lets guests choose according to their mood and

Key Takeaways: Sushiro is adding 100 bonus points to any single bill of 1,000 yen or more (tax included) from September 2 to September 30, 2026. Since the regular rate is one point per 100 yen, the same 100 points would normally take a 10,000 yen spend. The offer is limited to once per member, with points granted October 1 and usable through November 30. Sushiro launches a September points boost campaign Akindo Sushiro Co., Ltd. (headquartered in Suita City, Osaka; President Kohei Arai) has announced a campaign that adds 100 bonus points for every single bill of 1,000 yen or more (tax included) to its “Sushiro Points” program, available through the official Sushiro app. The campaign runs from Wednesday, September 2 to Wednesday, September 30, 2026. Bonus points are granted on top of the regular points earned, making everyday visits noticeably more rewarding. Campaign details Period: September 2 to

Key Takeaways: Yoshinoya cuts 50 yen off eight toppings at restaurants nationwide from 11:00 on September 3, 2026 until 15:00 on September 24, 2026. The discount applies to dine-in and takeout, with no limit on how many you order, and even a single topping qualifies. Nikumiso Negi, first sold in March 2026, returns for the run. Yoshinoya’s Topping Festival Starts September 3 with 50 Yen Off Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will hold its Topping Festival at Yoshinoya restaurants across Japan from 11:00 on Thursday, September 3, 2026 until 15:00 on Thursday, September 24, 2026. During the campaign, eight selected toppings are offered at 50 yen off the tax-included price for both dine-in and takeout. It is a roughly three-week chance to customise the familiar gyudon exactly to your taste. Campaign Overview Name: Topping Festival (Topping Matsuri) Period: 11:00, Thu, September 3, 2026 – 15:00, Thu,

Key Takeaways: Jonathan’s Aki no Yokubari Marche runs from September 3 to December 9, 2026 at all locations, though the fair menu is off-limits during morning service until 10:30 a.m. The Grilled Salmon Belly and Ikura Dashi Ochazuke Set returns, Georgian shkmeruli debuts in hamburg and grilled chicken versions, and the soup pasta series adds a tomato option after passing 740,000 servings. Jonathan Launches the Autumn Marche Fair on September 3, 2026 Jonathan, the family restaurant chain of the Skylark Group, will hold its Aki no Yokubari Marche (Greedy Autumn Marche) Fair at all locations from Thursday, September 3 through Wednesday, December 9, 2026. The chain is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima). The lineup brings together three highlights at once: the return of a beloved Japanese-style set meal, new items in best-selling series, and the debut of a trending world dish.

Key Takeaways: Big Boy and Victoria Station run the Mala Sauce Fair from September 8, 2026 to mid-November at 166 restaurants nationwide. Chili heat and tingling huajiao are ground with tomato, onion, garlic chips and sesame, then poured over the signature Otawara Hamburg Steak, which starts at ¥1,190 (¥1,309 incl. tax) for 150g. Extra huajiao oil is served on the side. Big Boy Kicks Off the “Mala Sauce Fair” on Tuesday, September 8 Big Boy Japan Co., Ltd. (President: Hidekazu Konno; Head Office: Minato-ku, Tokyo), a group company of Zensho Holdings, will hold the “Mala Sauce Fair” at its hamburg steak and steak restaurants “Big Boy” and “Victoria Station” starting Tuesday, September 8, 2026. Perfect for the appetite-boosting autumn season, the lineup lets guests enjoy the chain’s signature Otawara Hamburg Steak paired with a savory-spicy mala sauce. Chili Heat and Sichuan Pepper: Big Boy’s Original Mala Sauce The star of

Key Takeaways: Matsuya PREMIUM Ginza adds a Kobe Beef Oni-Oroshi Ponzu Gyumeshi from 11:00 a.m. on September 2, 2026, priced at 1,650 yen tax included, with a double-meat bowl at 2,340 yen. Domestic daikon is coarsely grated by hand in-store and paired with house-made ponzu to cut the wagyu richness. Sold only at the Ginza store, and shareholder vouchers are not accepted. New Addition to the Kobe Beef Gyumeshi Series at Matsuya PREMIUM Ginza Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling a new menu item, the Kobe Beef Oni-Oroshi Ponzu Gyumeshi, at its takeaway-format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, September 2, 2026. The dish joins the brand’s Kobe Beef Gyumeshi series and reimagines the long-loved regular Matsuya menu item “Oni-Oroshi Ponzu Gyumeshi” as a genuinely luxurious bowl. Melt-in-the-Mouth Kobe Beef, Lightened by Grated Daikon and Ponzu The star of