Zetteria’s First Rich Hojicha Sweets Fair Starts October 14
Zetteria, the hamburger chain run by Zensho Group company Burger One Co., Ltd. (President and Representative Director: 木村 大志; headquarters: Minato-ku, Tokyo), will hold its limited-time “Rich Hojicha Sweets Fair” starting Wednesday, October 14, 2026. This is the first time the fair has been held. Built around the toasty aroma and gentle bitterness unique to hojicha (Japanese roasted green tea), the lineup features four new items: three shakes and one pie. With options ranging from sweets you sip to sweets you bite into, you can pick whatever suits your mood that day.
Fair Overview
- Fair name: Rich Hojicha Sweets Fair (first edition)
- Launch date: Wednesday, October 14, 2026
- Sales period: Scheduled until early November (while supplies last)
- Locations: 270 Zetteria stores, excluding some locations (planned as of October 7)
- New items: 4 (all prices include tax)
The 4 New Items: Features and Prices
Rich Hojicha Parfait Shake (¥420)
The star of the fair is this dessert shake. It combines a jelly with a deep hojicha flavor and a hojicha-flavored shake, topped with whipped cream that melts in your mouth. The rich, bouncy jelly and the smooth shake work in harmony, delivering the toasty aroma and pleasant bitterness that only hojicha can offer, with a Japanese-style finish. With jelly, shake and whipped cream offering different textures in one cup, it is as satisfying as a parfait.
Rich Hojicha Jelly Shake (¥390)
This Japanese-style shake pairs a hojicha-flavored shake with hojicha jelly. You can fully enjoy the bouncy texture and rich taste of the jelly along with hojicha’s toasty aroma and pleasant bitterness. The difference from the Parfait Shake is that it has no whipped cream topping, and it is priced ¥30 lower. It is a good choice if you want to enjoy the simple combination of jelly and shake.
Hojicha Shake (S ¥250 / M ¥340)
Arriving as a limited-time shake flavor, this hojicha-flavored shake comes without jelly or toppings, letting you enjoy the rich flavor of hojicha in its simplest form. It is available in S and M sizes, and at ¥250 the S size is the most affordable of the fair’s shakes. It is an easy pick as an after-meal drink alongside a burger.
Hojicha Milk Pie (¥260)
A filling that blends rich hojicha latte cream with milk cream is wrapped in flaky, crispy pastry. The toasty, bittersweet hojicha latte cream and the full-bodied milk cream come together for a deep, layered flavor. As the only sweet in the fair that you eat rather than drink, it offers a different way to enjoy hojicha from the shakes.
Recommended Pairing: Wasabi Tartar Maitake Beef Burger
Zetteria recommends pairing the fair items with the “Wasabi Tartar Maitake Beef Burger,” which offers Japanese-style flavors. Matching this wasabi-and-maitake burger with hojicha sweets lets you keep a Japanese theme from your meal all the way through dessert.
Things to Know Before You Buy
- The Rich Hojicha Parfait Shake, Rich Hojicha Jelly Shake and Hojicha Shake may be unavailable at times due to equipment adjustments.
- These three shakes are not sold via delivery.
- The Hojicha Milk Pie is not included in the above notice about delivery unavailability.
Which One Should You Choose?
- For a proper dessert: the Rich Hojicha Parfait Shake with jelly, shake and whipped cream (¥420)
- For bouncy jelly and hojicha bitterness: the Rich Hojicha Jelly Shake (¥390)
- For an easy taste of hojicha: the Hojicha Shake (S ¥250 / M ¥340)
- For a sweet you eat rather than drink: the Hojicha Milk Pie (¥260)
Summary
Zetteria’s first Rich Hojicha Sweets Fair runs for a limited time from Wednesday, October 14, 2026, until early November. The four hojicha sweets, all highlighting a toasty aroma and gentle bitterness, will end once sold out. Since the shakes may be unavailable depending on store equipment, head to a store early if they catch your interest.
Source: press release by 株式会社ゼンショーホールディングス (PR TIMES, in Japanese)