Eat for Less

Key Takeaways：Steak Gusto is putting Grade 5 (A5/B5) Sendai Beef on its menu for the first time, with a roughly 120g sirloin at 2,490 yen (2,739 yen incl. tax) from July 30, 2026 through mid-September. There’s also a 400g sharing set that bundles the Full Healthy Salad Bar at a discount for 2 to 4 people. It’s a limited run that ends when the beef runs out, so it’s worth going early if premium wagyu at family-restaurant prices appeals to you. Steak Gusto Holds Its First Fair Featuring Japan’s Top-Ranked Sendai Beef Steak Gusto, operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima), will launch its ‘Sendai Beef Sirloin‘ Fair on Thursday, July 30, 2026. This marks the first time that Sendai Beef — a brand that uses only Japanese Black cattle graded at the nation’s highest level, Grade 5 (A5 / B5) — appears

Key Takeaways：Big Boy and Victoria Station are running a Fillet Steak Fair from August 6 through mid-September 2026, built around US beef fillet seared over a 300°C flame. Prices start at 2,490 yen (2,739 yen incl. tax) for the 100g steak with baked potato, with combo plates pairing cut fillet with Otawara Hamburg or grilled chicken. Fillet is a cut you rarely see on a family restaurant menu, which makes it an easy Obon treat without booking anything fancy. Big Boy Japan Co., Ltd. (head office: Minato-ku, Tokyo; President: Hidekazu Konno), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold a limited-time Fillet Steak Fair starting Thursday, August 6, 2026. The timing lines up with Japan’s Obon holiday, making it an easy way to add a small touch of luxury to a meal with family or friends. The Star: US-Raised Beef Fillet The

Key Takeaways：Yoshinoya is rolling out the Gyu Kinmedai no Nitsuke Teishoku nationwide from 11:00 on Monday, July 27, 2026, pairing tender simmered splendid alfonsino with a small bowl of its signature simmered beef for 899 yen. It’s a limited-time, dine-in-only set that sits alongside a wider fish teishoku lineup starting at 789 yen, plus breakfast sets where you can swap in the kinmedai for 77 yen extra. If you’ve been wanting fish and meat on the same tray without leaving your usual gyudon chain, this is the one to catch before it disappears. Yoshinoya Introduces a New Fish Set Meal: Gyu Kinmedai no Nitsuke Teishoku Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will begin selling the limited-time Gyu Kinmedai no Nitsuke Teishoku (beef and simmered splendid alfonsino set meal) at Yoshinoya restaurants across Japan from 11:00 on Monday, July 27, 2026. Driven by the wish for customers to

Key Takeaways：Hama Sushi kicks off “Umi-Neta Summer Festival Vol. 2” on July 28, 2026, headlined by domestic raw mackerel at just 100 yen (110 yen incl. tax). Marinated firefly squid from Toyama joins at 160 yen (176 yen incl. tax), and the premium “Shifuku no Ikkan” series brings Mediterranean bluefin tuna cheek — a cut you rarely see at a conveyor-belt chain — at 290 yen (319 yen incl. tax). Around 678 stores are taking part, and the official X account is giving away 3,000 yen dining vouchers to 80 winners. Hama Sushi Launches “Umi-Neta Summer Festival Vol. 2” on July 28 Hama Sushi Co., Ltd. (President: Satoshi Minami; Head Office: Minato-ku, Tokyo), the conveyor-belt sushi chain operated under ZENSHO Holdings, will hold “Hama Sushi’s Umi-Neta Summer Festival Vol. 2” at stores nationwide starting Tuesday, July 28, 2026. The first round of the festival kicked off on Tuesday, July 14,

Key Takeaways：Matsuya Foods is opening an official AliExpress store on July 27, 2026, bringing its famous gyumeshi beef bowl toppings, curry, and other frozen favorites to the platform (Japan only). Just weeks after launch, the store joins AliExpress’s biggest sale of the year — pre-sale August 14–16, main sale August 17–26 — so it’s a good chance to stock the freezer at a discount. Matsuya’s Signature Flavors Debut on AliExpress Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President: Kazutoshi Kawarabuki), best known for its gyumeshi beef bowls, has announced that it will open an official store on the shopping platform AliExpress. The Matsuya Foods AliExpress Store opens at 10:00 a.m. on Monday, July 27, 2026. Note that the store serves customers in Japan only and does not offer international shipping. Matsuya Foods has been expanding its e-commerce business so that customers can easily enjoy restaurant-quality flavors at home, from

Key Takeaways：Starbucks and Spotify are turning the Roastery Tokyo into a one-day music festival on August 28, 2026, with eight rising artists debuting original songs inspired by coffee. Tickets start at ¥4,500 and come with drinks, food, and exclusive merch, and every new track drops on Spotify the same day — plus a fan vote to crown a coffee-and-music ambassador. Starbucks Coffee Japan is teaming up with Spotify, one of the world’s largest audio streaming services, to host ‘Brew to the Beat Fest’ on Friday, August 28, 2026, at the Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo). At this immersive event blending coffee and music, eight next-generation artists will premiere brand-new original songs inspired by coffee. Event Overview Event name: Brew to the Beat Fest Date: Friday, August 28, 2026 Venue: Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo) Organizers: Starbucks Coffee Japan / Spotify Program: Live performances by

Key Takeaways：Domino’s Pizza Japan is launching the Domino Shake Tropical Mango on July 27, 2026 — a ¥650 hand-made shake built on Thai Kaew mangoes, 100% Hokkaido milk, and award-winning ice cream, with no ice so it never gets watered down. It was designed to pair with the Summer Rich Curry Quattro pizza, and it’s available in limited quantities only, so it’s one to try before it disappears. Domino’s Pizza Japan, the country’s No. 1 pizza delivery chain, will release the Domino Shake Tropical Mango in limited quantities starting Monday, July 27, 2026. This summer-only drink was developed as the perfect companion to the Summer Rich Curry Quattro pizza, which has been on sale since June 29. What Is the Domino Shake Tropical Mango? The Domino Shake is a popular side menu item, handmade one cup at a time at each store after the order comes in. Every flavor is