Eat for Less

Key Takeaways：Marugame Seimen joined Tokyo Pride 2026 for the fourth straight year, rolling out a kitchen car with a limited-edition “Rainbow Udonut” (400 yen) coated in colorful rice crisps. Beyond the playful treat, parent company Toridoll HD used the booth to share its real LGBTQ+ commitments—training, a same-sex partnership system, and ally programs—making this more than just a novelty menu story. Toridoll HD Exhibits at Tokyo Pride 2026 Toridoll Holdings Co., Ltd. (Shibuya-ku, Tokyo; President & CEO Takaya Awata), the operator of the Sanuki udon specialty chain Marugame Seimen, set up a booth at the “Pride Festival” of Tokyo Pride 2026, one of Asia’s largest LGBTQ+ celebrations, held on Saturday, June 6 and Sunday, June 7, 2026. This marks the Toridoll Group’s fourth consecutive year of participation. A Marugame Seimen kitchen car appeared at the venue, selling the event-exclusive “Rainbow Udonut” (400 yen, tax included). This visually playful treat features

Key Takeaways：CoCo Ichibanya is teaming up with the Chiikawa movie for its first-ever collaboration, planned for summer 2026 at stores across Japan. This is just a teaser for now—the full lineup of collab menu items, merchandise, and special perks gets revealed on July 1, 2026. Chiikawa Movie x CoCo Ichibanya: First Collaboration Confirmed Ichibanya Co., Ltd. (headquartered in Ichinomiya, Aichi; President Mamoru Kuzuhara), the operator of the curry restaurant chain CoCo Ichibanya, has announced its first-ever collaboration campaign with the “Chiikawa” movie at CoCo Ichibanya locations nationwide. This release is a preview, with full details to be revealed at a later date. “This Summer, the Chiikawa Characters Are Coming to CoCo Ichibanya!” This marks the first time the wildly popular character Chiikawa has teamed up with the iconic curry brand CoCo Ichibanya. True to the tagline “This summer, the Chiikawa characters are coming to CoCo Ichibanya!”, the campaign is being

Key Takeaways：Skylark’s Hawaiian dining chain La・Ohana is running a KONA Beer campaign from June 15 to July 14, 2026. Order a KONA Beer and you get an original postcard, plus a shot at winning exclusive KONA Beer goods by lottery. Pair it with Loco Moco or garlic shrimp for the full island experience. KONA Beer Campaign at Hawaiian Dining “La・Ohana” At “La・Ohana,” the Hawaiian dining restaurant operated by Skylark Holdings, a KONA BEER-sponsored gift campaign will run for a limited time from Monday, June 15 to Tuesday, July 14, 2026. Enjoy the ultimate pairing of authentic Hawaiian local food and KONA Beer for your chance to win original goods. A Resort Escape from Everyday Life Open the door and you are welcomed by the aroma of piña colada and the gentle sound of waves — that is La・Ohana. In this space offering a brief escape from the everyday bustle, time

Key Takeaways：Sushiro is bringing the flavor of Konpiraso — a Yamagata ramen shop so elusive it only opens October through May — to its conveyor-belt sushi restaurants nationwide. The Niboshi-Scented Chicken Shoyu Ramen launches June 15, 2026 at 480 yen, limited to 380,000 servings. It’s a rare shot at a phantom shop’s bowl without the three-hour wait. Sushiro x Tabelog Collaboration Features Yamagata’s Phantom Ramen Shop Akindo Sushiro, operator of the conveyor-belt sushi chain Sushiro, has announced the latest entry in its Sushiro x Tabelog Nationwide Famous Shop Supervision Series, created with Japan’s leading restaurant review and reservation platform Tabelog. The new Niboshi-Scented Chicken Shoyu Ramen, supervised by the famed Chuka Soba Dokoro Konpiraso of Tsuruoka City, Yamagata Prefecture, goes on sale at Sushiro restaurants nationwide from Monday, June 15, 2026. Konpiraso holds an impressive Tabelog score of 3.72 (as of May 20, 2026) and is known as a “phantom”

Key Takeaways：Sushiro Day 2026 Part 2 runs June 15–30 at Sushiro locations across Japan, with Jumbo Fatty Salmon from just 110 yen and double-cut grilled eel from 180 yen. The anniversary lineup also includes three-piece sampler plates, a shellfish platter, a giant shrimp tempura roll, and a new retro pudding parfait. Items are limited in quantity, so go early before they sell out. Sushiro Day 2026 Part 2 Campaign Starts June 15 Conveyor-belt sushi chain Sushiro (Akindo Sushiro Co., Ltd.) will hold its anniversary campaign “A Cup Full of Gratitude. A Belly Full of Sushi. Sushiro Day 2026 Part 2” at Sushiro restaurants nationwide in Japan from Monday, June 15 to Tuesday, June 30, 2026. Since June marks the month of its founding, Sushiro is expressing its biggest thanks of the year to customers. The chain traces its roots to a single standing sushi bar in Osaka called “Tai-sushi” and

Key Takeaways：Gyoza no Ohsho is running its Big Thanksgiving Festival on June 18–19, 2026, giving customers one half-price gyoza coupon sheet (2 coupons) for every 500 yen spent. The coupons can’t be used on the spot but are valid from June 20 through July 31, so a single visit during the two-day event can lock in cheap gyoza for the whole summer. Gyoza no Ohsho Holds 2026 Big Thanksgiving Festival on June 18 and 19 Ohsho Food Service Corp. (headquartered in Kyoto), the company behind Japan’s beloved Chinese restaurant chain Gyoza no Ohsho, will hold a special “Big Thanksgiving Festival” (Dai Kanshasai) for two days only: Thursday, June 18 and Friday, June 19, 2026, as a token of appreciation to its loyal customers. The campaign runs at Gyoza no Ohsho and GYOZA OHSHO locations nationwide (some stores excluded). Campaign Details: A Half-Price Gyoza Coupon for Every 500 Yen Spent During

Key Takeaways：Matsunoya is bringing Matsuya’s cult-favorite Shkmeruli garlic chicken sauce to its crispy katsu menu starting June 16, 2026, to mark Matsuya Foods’ 60th anniversary. Set meals start at 990 yen with takeout at the same price, and app coupons plus free rice refills at select stores make it even cheaper. Here’s the full menu, pricing, and how to save. Matsuya’s Famous Shkmeruli Meets Matsunoya’s Signature Katsu Matsuya Foods Holdings announced that its tonkatsu specialty chain Matsunoya will launch a Shkmeruli series starting Tuesday, June 16, 2026 at 10:00 AM. This special cross-brand collaboration celebrates the 60th anniversary of Matsuya Foods’ founding. Shkmeruli, a Japanese take on the Georgian garlic chicken dish, has been a sensation every time it appears on the Matsuya menu as the wildly popular Shkmeruli Hot Pot Set Meal. Now this fan favorite joins forces with Matsunoya’s signature katsu—crispy on the outside, juicy on the inside—for