The second round of the Ouchi Yoshinoya Campaign 2026 (roughly, the Yoshinoya at Home Campaign), a collaboration between Yoshinoya and Sanrio’s beloved character Hello Kitty, kicked off at 12:00 noon on Tuesday, October 20, 2026. The star this time is the Original Hello Kitty Donburi, a bowl modeled on Yoshinoya’s signature donburi and decorated with Hello Kitty and her twin sister Mimmy. It is being sold in limited quantities through the Yoshinoya Official Online Shop and Yoshinoya’s stores on major e-commerce marketplaces. This article rounds up the bowl’s specifications, set pricing, and the Shirayuki fukin cloth sets that have been on sale since the first round.
Overview of Round 2 of the Ouchi Yoshinoya Campaign 2026
Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo) is running the Ouchi Yoshinoya Campaign 2026, a collaboration with Sanrio Co., Ltd.’s Hello Kitty, on the Yoshinoya Official Online Shop and its e-commerce marketplace stores. For round 2, a new set has been added that pairs an original-design melamine bowl with frozen gyudon beef topping.
- Sales start: Tuesday, October 20, 2026, 12:00 noon
- Availability: Limited quantities
- Where to buy: Yoshinoya Official Online Shop and e-commerce marketplace stores
- Characters: Sanrio’s Hello Kitty and her twin sister Mimmy
The Star of Round 2: The Original Hello Kitty Donburi
A Special Design Celebrating 10 Years of Collaboration with Yoshinoya
The new melamine bowl is modeled on Yoshinoya’s donburi and is an exclusive item available only through the official online shop and e-commerce marketplace stores. The sides of the bowl show Hello Kitty and Mimmy in matching twin outfits in a variety of poses. The bottom features a special design of Hello Kitty and Mimmy celebrating their 10th year of collaboration with Yoshinoya, a thoughtful detail that rewards a closer look.
Set Contents and Price
- Product: Set of 2 Packs of Gyudon Topping and Original Hello Kitty Donburi [Frozen]
- Price: 4,180 yen (tax included)
Bowl Specifications and Usage Notes
- Material: Melamine
- Made in Japan
- Size: Approx. 14.3 cm wide × 8.5 cm tall (including the foot ring)
- Not safe for microwaves, microwave/oven combos, or dishwashers
- Do not use over an open flame or on electric cooking appliances
Because the bowl is made of melamine, it cannot be used for heating in a microwave or combination oven. We recommend heating the gyudon topping separately, then serving it in the bowl. It also isn’t dishwasher-safe, so please wash it by hand.
Still Available from Round 1: The Original Shirayuki Fukin Cloth
The Shirayuki fukin cloth introduced in round 1 is still on sale. Its design combines the orange Yoshinoya logo with Hello Kitty and her twin sister Mimmy for a cute look with a touch of nostalgia. Soft to the touch, it works not only as a kitchen cloth but also as a baby wipe cloth or handkerchief.
- Made in Japan
- Size: Approx. 30 cm × 40 cm
- Material: 85% rayon, 15% cotton
Three Shirayuki Fukin Sets to Choose From
- 10 packs of gyudon topping + fukin set [Frozen]: 4,644 yen (tax included)
- 5 packs of gyudon + 2 packs of butadon (pork bowl) + fukin set [Frozen]: 4,212 yen (tax included)
- 14 packs of popular items such as gyudon and karaage fried chicken + fukin set [Frozen]: 5,300 yen (tax included)
Choose the 10-pack set if you want to stock up on gyudon topping, the gyudon and butadon set if you’d like to compare the two, or the 14-pack set if you want to enjoy a variety of flavors including karaage, whichever suits your table best.
Yoshinoya’s Frozen Gyudon Topping: Over 500 Million Servings Shipped
The frozen gyudon topping included in these sets has been popular since it went on sale in 1993, with cumulative shipments surpassing 500 million servings (estimated from cumulative shipments from March 1993 through the end of February 2026). As an easy way to enjoy the taste of Yoshinoya at home, it is used in many situations, from meals on busy days and pantry stock to gifts for family members living far away.
Where to Buy
The campaign is running at the Yoshinoya Official Online Shop and the e-commerce marketplace stores listed below. The official online shop also has a dedicated Hello Kitty collaboration page.
- Yoshinoya Official Online Shop
- Yoshinoya Official Shop on Rakuten Ichiba
- Yoshinoya Official Shop on Yahoo! Shopping
- Yoshinoya Official Shop on d Shopping
- Yoshinoya Official Shop on au PAY Market
Summary
Round 2 of the Ouchi Yoshinoya Campaign 2026 is a chance to get a special bowl commemorating 10 years of collaboration between Yoshinoya and Hello Kitty. Quantities are limited, so check it out early if you’re interested. Pair it with a round 1 Shirayuki fukin set and enjoy both the taste of Yoshinoya and Hello Kitty collaboration goods at home.
Source: press release by 株式会社吉野家ホールディングス (PR TIMES, in Japanese)