Matsuya Cuts Prices on 13 MATSUYA DELI Items from October 27, 2026
Matsuya Foods Co., Ltd. operates Matsuya, the chain known for gyumeshi (beef bowls), curry and set meals. The company has announced new, lower prices for 13 items in its MATSUYA DELI takeout series, starting at 3:00 pm on Tuesday, October 27, 2026. Gyuzara (simmered beef) items drop by ¥80. The Sogyo (Founder’s) Beef Curry drops by ¥70, and yakiniku and hamburg steak items drop by ¥140. The maximum saving is ¥140. Matsuya presents the price revision as a thank-you to regular customers. The whole lineup becomes more affordable, from the classic gyuzara to popular grilled meats and the Umatoma hamburg steak.
What Is MATSUYA DELI?
MATSUYA DELI is a takeout series that lets you enjoy Matsuya’s popular menu items as “just the main dish.” The series came from a wish to help busy people “easily enjoy meals at home.” It works for dinner after work and for everyday meal planning. It can also serve as an “extra dish” for the table or be shared with family. With the price cut, it is now easier to choose, whether as the star of the meal or as an extra dish.
Price Cut at a Glance
- Start: Tuesday, October 27, 2026, from 3:00 pm
- Participating stores: Matsuya restaurants nationwide (some locations excluded)
- Items: 13 MATSUYA DELI items
- Discounts: Gyuzara items ¥80 off / Sogyo Beef Curry ¥70 off / Yakiniku and hamburg steak items ¥140 off
The new prices apply from 3:00 pm on October 27, so check the time before you visit.
New Price List
Gyuzara Items (¥80 Off Each)
- Gyuzara DELI: ¥370 → ¥290
- Negitama Gyuzara DELI (green onion and egg): ¥570 → ¥490
- Oroshi Gyuzara DELI (grated daikon): ¥470 → ¥390
- Kimchi Gyuzara DELI: ¥470 → ¥390
- Cheese Gyuzara DELI: ¥570 → ¥490
- Umatoma Cheese Gyuzara DELI (tomato and cheese): ¥600 → ¥520
Sogyo Beef Curry (¥70 Off)
- Sogyo Beef Curry DELI: ¥560 → ¥490
Yakiniku and Hamburg Steak Items (¥140 Off Each)
- Kalbi DELI (short rib): ¥690 → ¥550
- Gyu Yakiniku DELI (grilled beef): ¥690 → ¥550
- Buta Rosu Yakiniku DELI (grilled pork loin): ¥590 → ¥450
- Shogayaki DELI (ginger-grilled meat): ¥650 → ¥510
- Umatoma Hamburg DELI (tomato hamburg steak): ¥690 → ¥550
- Brown Hamburg DELI (hamburg steak with brown sauce): ¥630 → ¥490
Key Highlights
All 13 Items Now ¥550 or Less
The most expensive items were previously ¥690: Kalbi DELI, Gyu Yakiniku DELI and Umatoma Hamburg DELI. These three now drop to ¥550, so all 13 items can be bought for ¥550 or less. Eight items fall below ¥500. They include five of the six gyuzara items, plus Sogyo Beef Curry DELI, Buta Rosu Yakiniku DELI and Brown Hamburg DELI.
Classic Gyuzara DELI Now ¥290
The simple Gyuzara DELI falls from ¥370 to ¥290, below the ¥300 mark. It is an easy pick when you want one more dish. Variations such as oroshi, kimchi, cheese, negitama and Umatoma cheese are also ¥80 off each.
Flat ¥140 Off Yakiniku and Hamburg Steaks
The biggest cuts go to the yakiniku and hamburg steak category, where all six items are ¥140 off. For example, Buta Rosu Yakiniku DELI goes from ¥590 to ¥450. Brown Hamburg DELI goes from ¥630 to ¥490. If you are looking for a main dish for dinner, these new prices are worth noting.
Things to Know Before You Buy
- Shareholder benefit vouchers cannot be used for these items.
- Sogyo Beef Curry DELI is not available at locations combined with My Curry Shokudo.
- The new prices apply at Matsuya stores nationwide, excluding some locations. Matsuya asks customers to contact stores directly about availability.
More Ways to Save
- Matsuya Foods official app: The app offers money-saving coupons and information on mobile ordering. It also covers Matsuben Net, where ordering in advance saves you money.
- Cashless payments: A wide range of payment methods is supported, with point rewards available.
- Store-limited campaigns: Check the official website for store-specific campaigns, including locations that offer free rice refills with set meals.
- Matsuya official X (formerly Twitter): @matsuya_foods posts new menu items, campaigns, regional exclusives and more.
Summary
Starting at 3:00 pm on Tuesday, October 27, 2026, 13 MATSUYA DELI items at Matsuya move to new prices, and every item costs ¥550 or less. The press release calls these “new prices” and gives no end date. MATSUYA DELI is now even easier to choose as a main dish or an extra dish, so consider adding it to your everyday meals at home.
Source: press release by 株式会社松屋フーズホールディングス (PR TIMES, in Japanese)