Starbucks Coffee Japan is teaming up with Spotify, one of the world’s largest audio streaming services, to host ‘Brew to the Beat Fest’ on Friday, August 28, 2026, at the Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo). At this immersive event blending coffee and music, eight next-generation artists will premiere brand-new original songs inspired by coffee.
Event Overview
- Event name: Brew to the Beat Fest
- Date: Friday, August 28, 2026
- Venue: Starbucks Reserve® Roastery Tokyo (2-19-23 Aobadai, Meguro-ku, Tokyo)
- Organizers: Starbucks Coffee Japan / Spotify
- Program: Live performances by eight artists, Roastery coffee workshops, beverages and food, photo spots, and more
The project theme is ‘Bloom from the Brew to the Beat.’ Ahead of the event, the artists visited the Roastery Tokyo for workshops and sessions with Starbucks partners (employees), drawing inspiration from the sounds and aromas of roasting, the craft of brewing, and the space where coffee comes to life. Each artist turned that experience into an original song, to be performed live for the first time on the day of the event.
A Festival That Takes Over the Entire Roastery
Two special live stages will be set up on the first and fourth floors of the Roastery Tokyo. Alongside the performances, visitors can enjoy coffee workshops, quizzes, and photo spots throughout the building, plus event-exclusive touches like an original card wall and record-store-style decorated walls. Wander the venue like a summer music festival while savoring coffee and music in every corner.
Starting on event day, each artist’s original song will also be released on Spotify, and a fan vote will open to choose an ambassador for coffee and music culture. Both in-person attendees and Spotify listeners can vote, creating a new music experience that bridges the real and digital worlds.
The Eight Featured Artists
- Chambers: A four-piece band spanning funk, soul, rock, and blues
- Gingersamm: A duo known for delicate lyrics and whisper-like vocals
- Julia Takada: An indie-pop singer with roots in Japan and the United States
- Naoto Kotou: A singer-songwriter blending 1980s nostalgia with a modern sensibility
- mayu: A singer-songwriter and guitarist who performed at FUJI ROCK FESTIVAL ’26 ‘ROOKIE A GO-GO’
- Mononkul: A duo crossing jazz, neo-soul, electro, and pop
- Neko wa Ekitai: A guitar-rock band formed in Kyoto in 2024
- Som: A singer-songwriter fusing J-pop melodies with K-R&B grooves
Ticket Information
- One-day pass: ¥12,500 (tax included) — re-entry live ticket, 2 beverage tickets, 2 food tickets, and original merchandise (mesh tote bag, bandana, and a bag of Starbucks Origami® Sumatra Masa Depan in an original drawstring pouch)
- Time-slot ticket: ¥4,500 (tax included) — 2-hour admission, 1 beverage ticket, 1 food ticket, and a bag of Origami® coffee with a drawstring pouch
Note: Regular Roastery beverages and food will not be sold on event day; guests choose from three beverage and three food options.
Note: Roastery Closed to the General Public That Day
On Friday, August 28, 2026, the Roastery Tokyo will suspend regular operations for the entire day, with entry limited to festival ticket holders. Plan accordingly if you were hoping to make a regular visit.
A one-day-only festival where the aroma of coffee meets live music — a chance to support the artists shaping the future of the music scene, together with Starbucks.