Yoshinoya’s Frozen Gyudon Topping (Reito Gyudon no Gu) is teaming up for the first time with Kenta Shokudo, a home cooking researcher whose YouTube channel has more than 2.1 million subscribers. Starting Thursday, October 29, 2026, Yoshinoya Co., Ltd., part of the Yoshinoya Holdings group, is running the collaboration on a dedicated special website. Original arrange recipes created by Kenta Shokudo using the Frozen Gyudon Topping will be released one after another on the special site and on the Kenta Shokudo YouTube channel. The project aims to suggest new ways to enjoy the familiar gyudon topping through easy recipes anyone can make at home.
Collaboration Overview
- Project: First collaboration between home cooking researcher Kenta Shokudo and Yoshinoya’s Frozen Gyudon Topping
- Start date: Thursday, October 29, 2026, with recipes released in stages
- Where to find the recipes: The special site on the Yoshinoya Official Online Shop and the Kenta Shokudo YouTube channel
- Featured product: Yoshinoya Frozen Gyudon Topping
- Organizer: Yoshinoya Co., Ltd. (Head office: Chuo-ku, Tokyo; President and Representative Director: Tetsuya Naruse)
The recipes are not being released all at once but gradually. The press release does not specify how many recipes will be published or when the project ends, so it is best to check the special site and the YouTube channel for the latest updates. The release also does not mention product prices, and the recipes themselves can be viewed on the special site or YouTube.
Featured Recipe: Kenta Shokudo’s Tsukimi Gyudon with Fragrant Shungiku
The recipe introduced in this collaboration is the Tsukimi Gyudon with Fragrant Shungiku (Shungiku Kaoru Tsukimi Gyudon). This arrange recipe combines Yoshinoya’s Frozen Gyudon Topping with shungiku (garland chrysanthemum) and an egg yolk. The fresh aroma of shungiku and the mellow richness of the yolk bring out even more of the beef’s umami.
Recipe Highlights
- No frying pan needed: Easy to prepare without using a frying pan
- Seasonal greens: Adding shungiku lets you enjoy a seasonal vegetable as well
- Tsukimi style: Topping with egg yolk gives the bowl a mellow, rounded flavor
Shungiku is an aromatic green familiar from Japanese hot pots, and it shows up on the table more often as the weather turns cold. Adding its fragrance and color to a regular gyudon turns a classic flavor into a bowl with a fresh twist. Full ingredients and instructions will be published on the special site of the Yoshinoya Official Online Shop.
Who Is Kenta Shokudo?
Kenta Shokudo is a home cooking researcher who runs the YouTube channel Kenta Shokudo (@oi_ken), which has over 2.1 million subscribers. With the motto of using cooking methods that let you directly enjoy the natural flavor of ingredients, the channel shares daily videos of straightforward, unpretentious dishes. How a cook who values bringing out the best in ingredients will arrange Yoshinoya’s already well-established gyudon flavor is a key point of interest in this collaboration.
Frozen Gyudon Topping: Over 500 Million Meals Shipped
Since its launch in 1993, Yoshinoya’s Frozen Gyudon Topping has been enjoyed by many customers, with cumulative shipments exceeding 500 million meals (estimated from cumulative shipments from March 1993 to the end of February 2026). As a convenient way to enjoy the Yoshinoya taste at home, it is used in a variety of situations, including:
- Meals on busy days
- A stock item kept in the freezer
- Gifts for family members living far away
Simply placing it on rice makes a satisfying dish, but combining it with vegetables or eggs, as in this collaboration recipe, can turn a freezer staple into a more creative meal.
Where to Buy the Frozen Gyudon Topping
In addition to the Yoshinoya Official Online Shop, the Frozen Gyudon Topping is available from the following official stores on major online marketplaces:
- Yoshinoya Official Online Shop
- Yoshinoya Official Shop, Rakuten Ichiba store
- Yoshinoya Official Shop, Yahoo! Shopping store
- Yoshinoya Official Shop, d Shopping store
- Yoshinoya Official Shop, au PAY Market store
Prices are not listed in this press release, so please check each shop for prices and package contents when purchasing.
Summary
The first collaboration between Yoshinoya’s Frozen Gyudon Topping and popular cooking YouTuber Kenta Shokudo started on Thursday, October 29, 2026. The Tsukimi Gyudon with Fragrant Shungiku introduced in the release is a home-friendly recipe that requires no frying pan and lets you enjoy seasonal shungiku. Whether you keep gyudon topping stocked in your freezer or simply want an easy twist on your usual beef bowl, be sure to check out the recipes rolling out on the special site and the Kenta Shokudo YouTube channel.
Source: press release by 株式会社吉野家ホールディングス (PR TIMES, in Japanese)
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