Eat for Less

Key Takeaways：Big Boy and Victoria Station are rolling out an Uji Matcha Dessert Fair from April 23, 2026, with four new sweets at 168 locations nationwide. The lineup starts at just 160 yen, and you can add the all-you-can-drink bar to any dessert for only 150 yen. Big Boy Announces the “Uji Matcha Dessert Fair” Big Boy Japan, a subsidiary of Zensho Holdings, will launch the “Uji Matcha Dessert Fair” at its hamburger and steak restaurants “Big Boy” and “Victoria Station” starting Thursday, April 23, 2026. Four limited-time desserts blending Japanese and Western flavors will be available at 168 locations nationwide (as of April 21). Featured New Item: Uji Matcha Fudge Sundae The star of the fair, the Uji Matcha Fudge Sundae, features a warm brownie topped with matcha ice cream made from premium Uji matcha, finished with white chocolate, whipped cream, nuts, and a cherry. The warm brownie and […]

Key Takeaways：Matsuya is giving out free side menu coupons from April 21, 2026 to mark its 60th anniversary. Buy any main dish dine-in or takeout, and you’ll get a coupon redeemable on your next visit for potato salad, raw egg, kimchi, or miso soup. Stock is limited and delivery orders don’t qualify. Matsuya Foods Holdings Co., Ltd. will begin distributing “Free Side Menu Coupons” at its popular beef bowl, curry, and set meal chain Matsuya, starting from 10:00 AM on Tuesday, April 21, 2026. This major campaign commemorates Matsuya Foods’ 60th anniversary, offering customers a convenient and satisfying dining experience amid their busy daily lives. Campaign Overview Customers who purchase a main menu item for dine-in or takeout will receive a “Free Side Menu Coupon” valid for their next visit. On the next visit, one coupon can be used per main menu item purchased. Campaign Period Distribution begins at 10:00

Key Takeaways：Sushiro’s Golden Week 2026 campaign starts April 22 with Otoro and Natural Red Shrimp from just 110 yen. The lineup also includes Oita octopus, Wagyu sashitoro, and creative sushi rolls through late May. Perfect timing to enjoy premium sushi without breaking the bank. Sushiro’s Golden Week Deals Start April 22, 2026 Akindo Sushiro (F&LC Group), Japan’s leading conveyor-belt sushi chain, will kick off its Golden Week promotion ‘GW Great-Value Sushi’ at stores nationwide on Wednesday, April 22, 2026. Headlining the campaign are melt-in-the-mouth Otoro (fatty tuna) and plump, sweet Natural Red Shrimp (2 pieces), both priced from just 110 yen including tax. Two Star Items Otoro (from 110 yen incl. tax) Rich, buttery fatty tuna that dissolves on the tongue. Available April 22 through April 29, 2026, with a planned supply of 3.25 million servings — while stocks last. Natural Red Shrimp, 2pc (from 110 yen incl. tax) Crisp

Key Takeaways：Sushiro’s second Honkai: Star Rail collab kicks off April 27, 2026, with limited-edition sushi, desserts, and exclusive collectibles across two phases. Expect themed stores in Tokyo, Chiba, Osaka, and Fukuoka, plus bonus cards, stickers, and a 70-plate photo campaign with prize draws. Sushiro × Honkai: Star Rail Second Collaboration Akindo Sushiro Co., Ltd. is teaming up with HoYoverse’s globally popular space fantasy RPG Honkai: Star Rail for a second round of collaboration titled “The Golden Plate,” launching at Sushiro locations nationwide on Monday, April 27, 2026. The campaign is split into Phase 1 and Phase 2, featuring sushi, desserts, and exclusive collectible goods. Sushi with Limited-Edition Picks Available in Both Phases Mala-Style Salmon with Fried Leek: from 250 yen (tax incl.). Salmon topped with crispy leek and a signature mala sauce. Phase 1 (from April 27) Lemon Steak-Style Nigiri: from 250 yen. Inspired by Nagasaki’s famous lemon steak. Large

Key Takeaways：Domino’s Pizza is running a Customer Appreciation Festival across Shikoku from April 20 to May 17, 2026, with three standout deals: 990 yen takeout pizzas, a second delivery pizza for just 10 yen, and a free kids’ Pizza Academy over Children’s Day weekend. It’s a rare window for Tokushima, Kagawa, Kochi, and Ehime residents to stock up on pizza or give kids a memorable hands-on experience. Domino’s Pizza Declares Roots in Shikoku with Customer Appreciation Festival Domino’s Pizza, Japan’s No.1 delivery pizza chain, is hosting a special Customer Appreciation Festival from April 20 (Mon) to May 17 (Sun), 2026, exclusively for customers in Tokushima, Kagawa, Kochi, and Ehime prefectures. The event features three exclusive campaigns to express gratitude to Shikoku customers. Three Special Campaigns 1. Takeout Only: 3 Medium Pizzas for 990 Yen For takeout orders only, enjoy medium-sized American, Mayo-Jaga, and Margherita pizzas for just 990 yen each.

Key Takeaways：KFC Japan’s beloved Musha Colonel display returns April 29–May 6, 2026 at a record 1,218 stores, with samurai-armored Colonel Sanders statues handcrafted by staff. New this year: free coloring sheets, first-ever limited stickers (100 per store), and a public online contest to vote for your favorite Musha Colonel. KFC “Musha Colonel” Returns to 1,218 Stores Nationwide in 2026 Kentucky Fried Chicken Japan Co., Ltd. (Headquarters: Yokohama, Kanagawa; President: Atsushi Najima) has announced the return of its iconic “Musha Colonel” display at KFC stores nationwide, running from April 29 (Wed., Holiday) through May 6 (Wed., Substitute Holiday), 2026. A record-breaking 1,218 stores will participate, each showcasing uniquely handcrafted samurai-armored Colonel Sanders statues made by store employees. A Beloved KFC Tradition Over 40 Years Strong The “Musha Colonel” tradition aligns with Japan’s Tango no Sekku (Boy’s Day) on May 5, dressing the Colonel Sanders statues and figurines in samurai armor and

Key Takeaways：Hama Sushi kicks off its Early Summer Special Neta Festival on April 21, 2026, featuring flame-grilled bincho tuna and marinated squid ear wraps at just 110 yen. Premium items like fresh snow crab and a three-kind Crab Sanmai set join the lineup, plus an X giveaway offering 3,000 yen vouchers to 80 winners. Hama Sushi Launches “Early Summer Special Neta Festival” Nationwide from April 21 Hama Sushi, the 100-yen sushi chain operated by Zensho Holdings, will hold the “Hama Sushi Early Summer Special Neta Festival” at stores nationwide from Tuesday, April 21, 2026. The campaign features refreshing shiso leaf-inspired new items and luxury sushi using rare cuts, making it a must-try culinary event of the season. Premium Neta at Just 110 Yen (Tax Included) The headliners are “Large-Cut Flame-Grilled Bincho Tuna (Shiso & Garlic Flavor)”, where fragrant shiso and garlic stimulate the appetite, and “Aomori Pref. Marinated Squid Ear

Key Takeaways：Shabu-Yo kicks off Golden Week 2026 with a limited-quantity Hokkaido Beef Shoulder Loin all-you-can-eat from April 24, pairing Grade 3+ crossbred beef with its Hokkaido Fair lineup. Expect family-friendly pricing (preschoolers free, kids 1,099 yen, seniors 550 yen off) plus a free sticker coaster gift for kids while supplies last. Shabu-Yo Launches Golden Week Hokkaido Feast Shabu-Yo, operated by Skylark Holdings, will launch a limited-quantity Hokkaido Beef Shoulder Loin All-You-Can-Eat menu starting Friday, April 24, 2026. Running alongside the ongoing Hokkaido Fair during Golden Week, this campaign offers guests a chance to indulge in the rich flavors of Hokkaido. The Appeal of the Limited Hokkaido Beef Shoulder Loin Premium Grade 3+ Beef, All You Can Eat This special Hokkaido beef shoulder loin features crossbred domestic cattle raised in the vast nature of Hokkaido. Selected from Grade 3 or higher, the meat offers moderate marbling, smooth texture, and rich umami

Key Takeaways：Skylark’s official online shop is running a New Life Support Sale from April 17–26, 2026, with up to 55% off frozen versions of Gusto and Bamiyan favorites. Highlights include the Imperfect Gourmet Set for food-loss reduction and a Happy Bag with up to 35 bags across 16 varieties. Skylark Holdings Official Online Shop Kicks Off “New Life Support Sale” The Skylark Official Online Shop, operated by Skylark Holdings Co., Ltd., has launched a “Up to 55% OFF New Life Support Sale” starting Friday, April 17, 2026. Popular items such as Gusto’s “Cheese-IN Hamburg Steak” and Bamiyan’s “Authentic Raw Gyoza” are available at special prices, bringing restaurant flavors directly to your home. Sale Highlights Feature Campaign: Up to 55% OFF Popular Menu Items Frozen gourmet products that faithfully recreate Gusto and Bamiyan’s signature menu items are offered at special prices. Simple preparation with a microwave or frying pan lets you

Key Takeaways：Gyoza no Ohsho is running a “New Life Support Campaign” from April 16–30, 2026, offering a free fried chicken or simmered egg when you show a previous April receipt (¥500+ dine-in orders). Gyoza Club cardholders also get ¥50 off one drink per day. Both deals are available at locations nationwide. Gyoza no Ohsho Kicks Off “New Life Support Campaign” Ohsho Food Service Corporation has announced the “New Life Support Campaign” running from April 16 (Thu) to April 30 (Thu), 2026, at Gyoza no Ohsho and GYOZA OHSHO locations across Japan. The campaign features two exciting promotions to celebrate the start of a new season. Promotion 1: Show a Receipt and Get Free Fried Chicken or Simmered Egg During the campaign period, customers who present a receipt from a Gyoza no Ohsho visit in April when ordering can receive one free piece of fried chicken or one simmered egg, provided