Matsunoya Introduces the Jingisukan Set Meal
Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) will launch the Jingisukan Teishoku (Jingisukan Set Meal) at its tonkatsu chain Matsunoya from 3:00 p.m. on Wednesday, October 14, 2026. The dish pairs carefully selected Australian sheep meat with a special soy-based sauce. It packs the savory flavors of sheep meat and vegetables onto a single plate, making for a hearty “stamina meal” built to fill you up. The press release describes it as a deeply satisfying dish to enjoy by the mouthful with new-crop rice.
Tender Sheep Meat Thanks to Tonkatsu-Style Oil Cooking
The biggest highlight of the new set meal is how it is finished: with aburachō, an oil-cooking process characteristic of Matsunoya as a tonkatsu specialist. Applying this process to sheep meat makes the meat tender and juicy. Diners can enjoy the savory richness of the meat together with the sweetness of the vegetables.
Carefully Selected Aussie Sheep Meat
The dish uses carefully selected Australian sheep meat. It keeps the distinctive flavor of sheep meat while offering a soft, easy-to-eat texture. That makes it approachable both for fans of sheep meat and for those who rarely eat it.
Special Soy-Based Sauce with a Teppanyaki-Style Aroma
The key to the flavor is the special soy-based sauce. It clings perfectly to the meat, so every bite fills your mouth with deep, savory umami. The rich sauce and the toasty aroma of teppanyaki grilling whet the appetite, delivering a bold, full-bodied taste.
Vegetables Worthy of Center Stage
It isn’t just about the meat. The vegetables, generously coated in sauce, are delicious enough to be stars in their own right. The rich flavor makes it hard to stop reaching for your rice. Juicy meat, the fragrant aroma of the rich sauce, and a filling portion make it an ideal choice for days when you want a hearty meal to recharge your energy.
Menu and Prices
- Jingisukan Set Meal: ¥1,190 (tax included)
- Jingisukan (à la carte): ¥990 (tax included)
All prices include tax, and the tax-inclusive price is the same for dine-in and takeout. However, miso soup with takeout orders costs extra. The set meal and the à la carte dish differ by ¥200, so you can choose according to how and where you plan to eat.
In addition, shareholder benefit vouchers can be used for the set meal, but not for the à la carte item.
Launch Date and Participating Locations
- Launch: From 3:00 p.m. on Wednesday, October 14, 2026
- Locations: Matsunoya restaurants nationwide, excluding some locations
- Not available at: Combined Matsuya/Matsunoya locations
Sales begin at 3:00 p.m. on the 14th, so the dish will not be available during the lunch hour on launch day. The company also asks customers to contact individual restaurants directly to check availability. It’s a good idea to confirm before visiting.
Other Matsunoya Services Worth Checking
Unlimited Free Rice Refills for Dine-In
At some locations, Matsunoya offers dine-in customers free rice refills, “as many bowls as you like.” This is a great match for the Jingisukan Set Meal, whose sauce-coated meat and vegetables are made for eating with rice. Participating locations are listed in Matsunoya’s official information.
Coupons and Mobile Ordering via the Official App
The official Matsuya Foods app provides information on the group’s brands and offers mobile ordering. It also covers Matsuben Net, a pre-order service with added savings, and distributes money-saving coupons.
Wide Range of Cashless Payments
A wide range of cashless payment methods is accepted, with point rewards that add extra value. They are also described as easy to use.
Official X (formerly Twitter) Account
The official Tonkatsu Matsunoya X account (@matsu_noya) shares plenty of behind-the-scenes stories about developing new menu items and service initiatives. According to the company, casual requests posted by customers have sometimes become reality at all locations. Sharing your feedback on new dishes might be worth a try.
Summary
Matsunoya’s Jingisukan Set Meal uses the oil-cooking process characteristic of its tonkatsu operations to turn carefully selected Australian sheep meat into a tender, juicy dish. The special soy-based sauce, the teppanyaki-style aroma, and the sauce-coated vegetables all keep you reaching for more rice. The set meal costs ¥1,190 and the à la carte dish ¥990, both tax included. Sales start at 3:00 p.m. on Wednesday, October 14, 2026, at Matsunoya restaurants nationwide, excluding some locations and combined Matsuya locations. Why not enjoy this hearty stamina meal with a bowl of new-crop rice?
Source: press release by 株式会社松屋フーズホールディングス (PR TIMES, in Japanese)