Domino’s Pizza Launches a “40% Off Delivery” or “Half-Price Takeout” Campaign
Domino’s Pizza Japan, Inc. runs the Domino’s home-delivery pizza chain and is headquartered in Shinagawa, Tokyo. On Thursday, October 15, 2026, it launched a money-saving campaign. Customers can choose their discount based on how they receive their order. Delivery orders get 40% off eligible pizzas. Takeout orders get “Takeout Half Price™” (Omochikaeri Hangaku™), which is half the delivery price. The offer covers all pizzas except Pizza BENTO. It applies first to online orders placed through the Domino’s website and ordering app.
Campaign Overview
- Period: From Thursday, October 15, 2026 (end date not announced)
- Offer 1: Delivery only — 40% off the delivery price
- Offer 2: Takeout only — “Takeout Half Price™,” half off the delivery price
- Eligible items: All pizzas except Pizza BENTO
- Eligible orders: Starting first with orders placed via the Domino’s Pizza website and the Domino’s Pizza ordering app
Things to Note
- All prices include tax.
- The campaign may be changed or ended without notice.
- Some stores may not offer the campaign.
- The offer cannot be combined with other discounts, coupons, or perks.
“Takeout Half Price™” Returns by Popular Demand
Domino’s announced a brand renewal in June 2026. After that, it replaced “Takeout Half Price™” with a “Takeout Discount” (Omochikaeri-wari) of 30% off the delivery price. During that time, however, many customers said they were sad to see “Takeout Half Price™” go and asked for it to return.
Domino’s took that feedback seriously and, after careful consideration, decided to bring “Takeout Half Price™” back. The takeout discount now rises from 30% off to 50% off the delivery price, which makes the deal simpler and better value than before. Delivery customers can save too, because the 40% off delivery offer runs at the same time.
Delivery or Takeout: Which Should You Choose?
Both discounts are based on the delivery price, so the math is simple. With 40% off delivery, you pay 60% of the delivery price. With Takeout Half Price™, you pay 50%. On price alone, takeout is the better deal. Delivery is the more convenient choice if you want your pizza brought to your home or office. Part of the campaign’s appeal is that you can pick whichever option suits the weather or your schedule.
The Same Commitment to Flavor After the Renewal
Prices are coming down, but Domino’s says its commitment to great-tasting pizza has not changed. The company highlights these key points:
- Each pizza is still carefully hand-stretched one at a time after the order comes in
- Dough is prepared in-store
- The signature Hand Tossed crust is topped generously all the way to the edge, aiming for pizza that is “delicious down to the last bite”
- Mozzarella cheese has been increased by 20% on all pizzas except the New York Style and Pizza BENTO
The press release carries the tagline “Pizza that’s delicious all the way to the crust, now an easier, better deal.” In that spirit, the campaign lets you enjoy extra cheese and Hand Tossed pizzas loaded with toppings right to the edge at a discounted price.
Domino’s Pizza: Japan’s Home-Delivery Pizza Pioneer
Domino’s Pizza began on September 30, 1985, as Japan’s first home-delivery pizza chain. Since then, it has led the industry with new ideas such as dedicated delivery bikes, online ordering, and the “Quattro Pizza,” which offers four flavors on one pizza. Today, the company describes itself as holding the No. 1 market share in Japan. Under its brand message “Datte suki desho?” (“You love it, right?”), it emphasizes dough made in-store and carefully chosen cheese and toppings. Domino’s says it will keep listening to customers as it aims to be chosen by even more people.
Summary
The biggest highlight of this campaign is the return of “Takeout Half Price™” in response to fans’ requests. Takeout gets you half off the delivery price, and delivery comes with 40% off, so you save either way. Keep in mind that the offer applies first to online orders via the website and app. It also cannot be combined with other discounts. No end date has been announced, and the campaign may change or end without notice, so anyone interested may want to order soon.
Source: press release by 株式会社ドミノ・ピザ ジャパン (PR TIMES, in Japanese)