Japanese tonkatsu chain Matsunoya is launching its autumn “Double Portion Fair” (Bairyo Fair) from 3:00 p.m. on Wednesday, October 21, 2026. Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo) announced the fair on October 16. The fair doubles the fried side dishes that come with Matsunoya’s popular pork loin katsu combo set meals at no extra cost. Here is everything fried-food lovers need to know about this autumn deal.
What Is the Double Portion Fair?
Matsunoya’s combo set meals pair its signature pork loin katsu with one additional fried item. During the fair, the portion of that side dish is doubled while the price stays the same. Matsuya Foods bills the fair as “the ultimate hearty pick for autumn.” The company also calls the doubled sides “a great-value chance to fill both your stomach and your heart.”
The side dishes and their new portions are:
- Authentic karaage (Japanese fried chicken): 3 pieces → 6 pieces
- Fried oysters: 2 pieces → 4 pieces
- Fried shrimp: 1 → 2
- Fried horse mackerel (aji fry): 1 fillet → 2 fillets
Each side is crispy and crunchy. Enjoy it to the fullest with the familiar loin katsu and a bowl of rice.
Menu and Prices (8 Items)
There are two katsu bases: the standard pork loin katsu and the extra-thick rib loin katsu. Each base comes with a choice of four sides, for a total of eight eligible set meals. All prices are unchanged from before the fair.
Pork Loin Katsu Combo Sets
- Pork Loin Katsu and Fried Shrimp Set (1 → 2 shrimp): ¥970
- Pork Loin Katsu and Authentic Karaage Set (3 → 6 pieces): ¥990
- Pork Loin Katsu and Fried Oysters Set (2 → 4 pieces): ¥1,030
- Pork Loin Katsu and Fried Horse Mackerel Set (1 → 2 fillets): ¥1,030
Extra-Thick Rib Loin Katsu Combo Sets
- Extra-Thick Rib Loin Katsu and Fried Shrimp Set (1 → 2 shrimp): ¥1,250
- Extra-Thick Rib Loin Katsu and Fried Oysters Set (2 → 4 pieces): ¥1,290
- Extra-Thick Rib Loin Katsu and Fried Horse Mackerel Set (1 → 2 fillets): ¥1,290
- Extra-Thick Rib Loin Katsu and Authentic Karaage Set (3 → 6 pieces): ¥1,350
*All prices include tax. Dine-in and takeout prices are the same.
How to Choose
The most affordable option is the Pork Loin Katsu and Fried Shrimp Set at ¥970. It gets you loin katsu plus two fried shrimp for under ¥1,000. Karaage fans should go for the ¥990 Pork Loin Katsu and Authentic Karaage Set, where six pieces of fried chicken make quite an impression. The fried oyster and fried horse mackerel sets are both ¥1,030. They are ideal for anyone who wants plenty of fried seafood.
If a bigger cutlet is your priority, choose the extra-thick rib loin katsu series. Compared with the standard loin katsu versions, it costs ¥280 more with fried shrimp, ¥260 more with fried oysters or horse mackerel, and ¥360 more with karaage. The extra side portion is the same whichever katsu you choose, so you can simply pick based on how hungry you are that day.
Launch Date and Participating Stores
- Launch: From 3:00 p.m. on Wednesday, October 21, 2026
- Stores: Matsunoya locations nationwide in Japan. Some stores are excluded, as are PA (expressway parking area) locations.
Sales start at 3:00 p.m. rather than in the morning. If you want to try the deal for lunch on day one, plan accordingly. Availability varies by store, so contact your store directly if you want to be sure. The press release does not give an end date for the fair.
Things to Know Before You Go
- Miso soup costs extra for takeout orders.
- Shareholder benefit vouchers cannot be used for these menu items.
More Ways to Save
Some stores offer dine-in customers free rice refills, as many as you like. That is a welcome perk if you want plenty of rice with your doubled fried sides. Check the official information for participating stores.
The Matsuya Foods Official App offers money-saving coupons and mobile ordering. The app also introduces “Matsuben Net,” where ordering in advance gets you a better deal. Stores accept a wide range of cashless payment methods, with point rewards on offer. Behind-the-scenes stories about new menus and service ideas are posted on Matsunoya’s official X account (@matsu_noya).
Summary
Matsunoya’s Double Portion Fair doubles the fried sides on its pork loin katsu combo sets without raising prices. It is a perfect fit for Japan’s autumn “season of appetite.” Sets start at ¥970, with satisfying portions such as six pieces of karaage or four fried oysters. The fair kicks off at 3:00 p.m. on Wednesday, October 21, 2026, so visit a Matsunoya near you.
Source: press release by 株式会社松屋フーズホールディングス (PR TIMES, in Japanese)