Burger King® Teams Up with Pickleball Again
Starting Friday, October 9, 2026, Burger King®, operated in Japan by BK Japan Co., Ltd., will release two limited-time, limited-quantity burgers in collaboration with the racket sport pickleball: the Pickleball Burger and the Chicken Pickleball Burger. Both feature 11 pickle slices and are finished with a special creamy dill sauce fragrant with dill and lemon — a true pickle lover’s burger.
Burger King® supports pickleball, a racket sport that blends elements of tennis, badminton and table tennis and is rapidly growing in popularity in Japan. Since 2025, the brand has continued its sponsorship agreement with the Pickleball Japan federation. The new burgers are meant to help more people discover the sport.
Why 11 Pickles? It’s the Winning Score
The number of pickle slices in both burgers — 11 — is a nod to pickleball’s basic rule that the first side to reach 11 points wins the game.
Meet the Two New Burgers
Pickleball Burger (Double Beef)
This hearty beef burger stacks two of Burger King®’s signature flame-grilled beef patties with 11 accent pickle slices, fresh lettuce and onion. It’s finished with the special creamy dill sauce, which balances refreshing dill with lemon, for a truly satisfying bite.
Chicken Pickleball Burger
A chicken patty that’s crispy outside and juicy inside is layered with 11 pickle slices, fresh lettuce and onion. It uses the same special creamy dill sauce as the beef version.
Prices and Release Details
- Release date: From Friday, October 9, 2026 (limited time and quantity)
- Pickleball Burger: ¥1,490 à la carte / ¥1,790 set
- Chicken Pickleball Burger: ¥690 à la carte / ¥990 set
- Set includes: French fries (S) + drink (M)
- All prices include tax
At stores serving breakfast, the burgers are available from 10:30 a.m., and sales hours vary by location. Some stores, including Burger King® Tokyo Racecourse, Kyoto Racecourse and Kansai International Airport Terminal 1, do not carry them, so check before you go.
Purchase Gift: Original Paddle Keychain
For every Pickleball Burger or Chicken Pickleball Burger you buy (à la carte or set), you’ll receive one Original Paddle Keychain. Quantities are limited and the gift ends when supplies run out. Reservations aren’t accepted, so visit early if you want one.
“PICKLEBALL GAME” on the Official App
To celebrate the launch, the Burger King® official app is hosting the “PICKLEBALL GAME” from 1:00 p.m. on Friday, October 9 to 11:59 p.m. on Thursday, October 15. When you start the game, a pickleball rally video plays, making you feel like you’re part of the match. Membership registration is required, and you can play once per day.
Results and Prizes
- There are three possible results: “BONUS WIN,” “WIN” and “LOSE”
- A “WIN” or “BONUS WIN” earns a set discount coupon (choose one of the two burgers)
- A “BONUS WIN,” which comes with an ultra-rare special animation, automatically enters you in a draw for an original Burger King® paddle
Coupon Details
- Pickleball Burger set: ¥1,790 → ¥1,560 (¥230 off)
- Chicken Pickleball Burger set: ¥990 → ¥760 (¥230 off)
- Valid until: Thursday, October 22
Coupons are limited to one set per transaction and can’t be combined with other discounts. At the drive-thru, give the 4-digit number when ordering and show the QR code to staff at the payment window.
Free to Watch: The Burger King® Cup
In October 2026, Burger King® is also the title sponsor of the “2nd PJL BURGER KING® CUP,” one of Japan’s largest indoor pickleball tournaments. Spectator admission is free, so why not experience the appeal of pickleball in person?
- Dates: Sunday, October 11 – Wednesday, October 14, 2026
- Venue: Ariake Tennis no Mori Indoor Courts (2-2-22 Ariake, Koto-ku, Tokyo)
- Organizer: Pickleball Japan
- Spectating: Free (player registration has closed)
Summary
Starring 11 pickles and a special creamy dill sauce, the Pickleball Burger comes in double beef and chicken versions as a limited-time, limited-quantity menu item. With the purchase gift and app game coupons on offer, it’s worth checking out soon.
Source: press release by 株式会社ビーケー・ジャパン (PR TIMES, in Japanese)