Eat for Less339 posts · Page 4 of 19

Burger King Japan’s two Big Mouth Guilty burgers arrive on October 2, 2026, for a limited time, both topped with a Special Garlic Sauce made from garlic paste, fried garlic and garlic powder. The Double Beef & Bacon costs ¥1,640 and the Beef & Double Hash ¥1,390, with sets ¥300 more. Cheese Chicken Nuggets also return, with 16 pieces at a special ¥810. Burger King® Adds Two “Guilty” Burgers to the Big Mouth Series Starting Friday, October 2, 2026, Burger King® Japan, operated by BK Japan Co., Ltd., will release two new burgers from its popular Big Mouth series for a limited time: the Double Beef & Bacon Big Mouth Guilty and the Beef & Double Hash Big Mouth Guilty. Both feature fragrant, flame-grilled 100% beef patties paired with a “Special Garlic Sauce” made with three types of garlic, delivering a bold, indulgent bite. Image: 株式会社ビーケー・ジャパン (PR TIMES…

KFC stores across Japan now accept V Point. Customers earn 1 point per ¥200 spent before tax and can redeem points at 1 point = ¥1 in units of 10. Through October 31, 2026, showing an eligible card earns double points with no entry required, and registering an anniversary story on the campaign site enters customers in a draw for 3,300 points with 365 winners. Earn and Use V Point at KFC Stores Across Japan Kentucky Fried Chicken Japan (hereafter “Japan KFC”) began offering V Point, a common loyalty point program, at Kentucky Fried Chicken (KFC) stores nationwide on Thursday, October 1, 2026. V Point is operated by V Point Marketing Co., Ltd. and Sumitomo Mitsui Card Co., Ltd. Introduced to make shopping even more convenient for customers, the service lets you earn and use V Point when paying at KFC. Image: 日本ケンタッキー・フライド・チキン株式会社 (PR TIMES press release) To

Bikkuri Donkey’s 10th Gulliver fair starts October 7 with 400g hamburg steaks, two new dishes, and supersized sides and desserts. This guide covers the lineup, rice add-on prices, ordering rules and the X and Instagram giveaways.

Matsuya Foods’ 2027 Lucky Bag packs 14 items and 26 meals, from six gyumeshi toppings to four curries and Hakata motsunabe, for ¥6,390 with free shipping in Japan. That’s about ¥246 a meal, roughly 60% below the combined individual price. Buyers can also enter a draw with 100 winners and ¥1 million in prizes; sales run October 3, 2026, to February 28, 2027, or until stock runs out. Matsuya Foods’ Hit Lucky Bag Returns for 2027 Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) will sell its “2027 Lucky Bag with Prize Draw (14 items, 26 meals)” for a limited time starting Saturday, October 3, 2026. It will be available through the Matsuya Official Online Shop and other channels. This is the latest edition of a hit offering that sold more than 20,000 sets last season. It brings together popular products from

Yoshinoya and Hello Kitty team up for the 10th time, pairing an original made-in-Japan Shirayuki fukin (kitchen cloth) with frozen Yoshinoya food sets from October 1 to November 30, 2026. The three sets cost 4,212 to 5,300 yen (tax included) on Yoshinoya’s official online shop and marketplace stores. Buyers also have a chance to win one of 50 Arita porcelain collab bowls by lottery. Yoshinoya and Hello Kitty Team Up for the 10th Time: Ouchi Yoshinoya Campaign 2026 Yoshinoya Co., Ltd. will hold the Ouchi Yoshinoya Campaign 2026 (roughly, Yoshinoya at Home), a collaboration with Sanrio’s popular character Hello Kitty. The campaign runs on the official Yoshinoya online shop and at its stores on major e-commerce marketplaces. This is the 10th collaboration between the two brands. The first release of the campaign is a set that pairs an original-design Shirayuki fukin (a Japanese kitchen cloth) with Yoshinoya frozen

From October 6 to November 17, 2026, Matsuya and Matsunoya hand out a random Sumikko Gurashi reflector keychain with each eligible kids’ meal, while supplies last. The keychain comes in six designs, reflects light in dark places and has space for a name on the back. A second round starts November 17, and an X repost campaign runs until October 18. Matsuya and Matsunoya Launch a Sumikko Gurashi Collaboration Matsuya Foods operates Matsuya, known for gyumeshi (beef bowls), curry, set meals and other rice bowls, as well as the tonkatsu chain Matsunoya. The company will launch a collaboration with the popular character series Sumikko Gurashi at stores nationwide starting at 10:00 a.m. on Tuesday, October 6, 2026. The Sumikko characters, loved by families with fans ranging from children to adults, are teaming up with these familiar everyday restaurant chains. Ordering an eligible kids’ menu item gets you exclusive

From October 1 to 31, 2026, every Shabuyo restaurant brings back pumpkin puree for make-your-own pumpkin pudding, adds Halloween picks for the first time, and offers an AR camera that dresses up to five people in character costumes at the table. Elementary schoolers pay ¥1,099 (tax included) for any course except raw snow crab, and preschoolers eat free. Shabuyo’s “Happy Halloween Campaign” Starts October 1 Shabuyo (しゃぶ葉), the all-you-can-eat shabu-shabu chain operated by Skylark Restaurants Co., Ltd., will hold a family-friendly “Happy Halloween Campaign” at all of its restaurants for a limited time, from Thursday, October 1 to Saturday, October 31, 2026. Highlights include the return of the popular pumpkin puree for making pumpkin pudding, the debut of Halloween picks, an AR camera that lets you dress up in matching costumes with the Shabuyo Friends characters, and the Neko Robo cat robots in Halloween outfits. It’s a “no-prep”

Sushiro brings back the Sumire-supervised Sapporo Rich Miso Ramen nationwide from September 30 to October 25, 2026, starting at ¥490 including tax. Like the bowls at Sumire, the famed Sapporo shop founded in 1964, it has a rich, full-bodied miso soup, here topped with minced meat and ginger. Only 780,000 servings are planned, sales stop once they sell out, and it is dine-in only. Conveyor-belt sushi chain Sushiro is bringing back the “Sapporo Rich Miso Ramen” (Sapporo Noko Miso Ramen), supervised by Sumire, a popular shop that represents Sapporo’s miso ramen scene. It is part of the “Sushiro × Tabelog” Nationwide Famous Shop Supervised Series, a collaboration with the restaurant search and reservation service Tabelog. The bowl, which was very well received when it was sold in December 2025, returns to Sushiro restaurants across Japan from Wednesday, September 30, 2026. This article covers the product’s features, price, sales

Colonel Crispy, KFC Japan’s tempura-inspired boneless chicken breast seasoned with garlic and soy sauce, sells for ¥140 instead of the regular ¥290 from September 30 to October 13, 2026. The deal covers one piece at KFC stores nationwide, though some locations don’t carry the item. Delivery prices may differ, so buying in store is the surest way to get the half price. KFC Japan’s “Colonel Crispy 1-Piece Half Price” Campaign Starts September 30 KFC Japan (Nihon Kentucky Fried Chicken Co., Ltd., headquartered in Yokohama, Kanagawa Prefecture) will run its “Colonel Crispy 1-Piece Half Price” campaign at Kentucky Fried Chicken (KFC) stores across Japan. The campaign runs for two weeks only, from Wednesday, September 30 to Tuesday, October 13, 2026. During this period, Colonel Crispy, a popular side menu item seasoned with garlic and soy sauce, is available for ¥140 (tax included), half off its regular price of ¥290.

Matsuya and Matsunoya offer free rice refills with set meals, including rice sets and breakfast items, just as fluffy new-crop rice arrives. The deal is dine-in only and starts at 10:00 a.m. on Tuesday, September 29, 2026 at Matsuya and 3:00 p.m. on Wednesday, September 30 at Matsunoya. There is no announced end date, and some locations are excluded. Matsuya and Matsunoya Launch the “New Rice, Free Refill Fair” Matsuya Foods Co., Ltd. (headquarters: Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) is holding the “Shinmai, Okawari Muryo Fair” (New Rice, Free Refill Fair) at Matsuya, its chain serving gyumeshi beef bowls, curry, set meals and other rice bowls, and at Matsunoya, its tonkatsu (pork cutlet) brand. During the fair, customers who order a set meal get free rice refills when dining in. The fair kicks off at Matsuya at 10:00 a.m. on Tuesday, September 29, 2026, followed

Jolly Pasta’s Emilia-Romagna fair starts October 6, 2026, at all 322 restaurants, with two mushroom Bolognese pastas and a seared eel aglio e olio. The tomato-free white Bolognese is the cheapest of the three at ¥1,309 incl. tax, while Bologna-style lasagna, aged salami and a Lambrusco from the region round out the menu. The fair has no announced end date, so check with your local restaurant. Pasta specialty chain Jolly Pasta will hold its “Northern Italy Journey Fair: Emilia-Romagna Edition” starting Tuesday, October 6, 2026. The spotlight is on Emilia-Romagna in northern Italy, known as the birthplace of Bolognese. The lineup draws on the region’s food culture, from two Bolognese pastas made with beef and autumn mushrooms to a unique eel pasta, Bologna’s famous lasagna, and a lightly sparkling red wine from the region itself. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Fair Overview Fair name: Northern Italy Journey

Big Boy’s limited-time oyster fry uses large, carefully selected Hiroshima oysters: crispy outside, plump and juicy inside. The fair runs from October 6, 2026, to early December at a planned 166 Big Boy and Victoria Station restaurants, pairing the fry with signature hamburg steaks or grilled chicken. The weekday lunch menu (until 5 p.m.) carries some items through early March 2027, with two sets ¥100 cheaper before tax. Big Boy’s Oyster Fry Fair Kicks Off on Tuesday, October 6 On September 29, 2026, Zensho Holdings announced an Oyster Fry Fair from its group company Big Boy Japan Co., Ltd., which is headquartered in Minato, Tokyo. The fair will run at the company’s hamburg steak and steak restaurants, Big Boy and Victoria Station, starting Tuesday, October 6, 2026. The star of the fair is a crispy oyster fry made with large, plump oysters from Hiroshima Prefecture. You can enjoy

From October 1 to 8, all 11 Yakiniku Horumon Maruyoshi Seinikuten branches in Osaka sell Asahi Super Dry draft beer at ¥249 (¥274 incl. tax), and highballs and lemon sours at ¥199 (¥219 incl. tax), with no limit on refills. You need the coupon in the official app. Sister brands are not included.

CoCo Ichibanya’s VIVANT collaboration runs at most stores nationwide from October 1 to November 11, 2026, with a limited Tom Yum Kung Soup Curry and a Mochitto Fried Anpan. Each soup curry comes with one of 12 random collaboration cards. Receipts totaling ¥1,300 or more enter a draw for 250 exclusive prizes, and cracking the in-store code doubles your odds. CoCo Ichibanya x VIVANT Collaboration Starts October 1 Ichibanya Co., Ltd. will run a collaboration campaign with the TBS Sunday Theater drama VIVANT at CoCo Ichibanya curry restaurants across Japan from Thursday, October 1 to Wednesday, November 11, 2026. VIVANT returned for its second season this July, three years after the first. The campaign includes limited-time menu items, giveaways, a receipt prize draw and a code-breaking puzzle. Image: 株式会社壱番屋 (PR TIMES press release) The campaign story: the mysterious organization “Shinshi” is after the Tom Yum Kung Soup Curry,

Matsunoya’s Pork Fried Steak Set Meal with Back Fat Ginger Sauce returns at 3:00 p.m. on September 30, 2026, at locations across Japan. Aged chilled pork is dusted in flour, fried until moist, and coated in a rich back fat and ginger sauce, with mayonnaise on the side. All three sets, including combos with loin katsu or three pieces of karaage, cost ¥1,090 including tax. Matsunoya’s Popular Stamina Set Meal Returns Matsunoya, the tonkatsu chain operated by Matsuya Foods Co., Ltd., will launch the “Pork Fried Steak Set Meal with Back Fat Ginger Sauce” (背脂生姜タレのポークフライドステーキ定食) from 3:00 p.m. on Wednesday, September 30, 2026. Combining the richness of pork back fat, the aroma of ginger and the mellowness of mayonnaise, this bold stamina menu that keeps you reaching for more rice is making a comeback. This year, the much-loved flavor comes paired with fluffy, naturally sweet new-crop rice. Hearty

Sushiro marks its 43rd term with hon-maguro bluefin otoro from ¥110 including tax, on sale September 30 to October 13, 2026, while 8.68 million servings last. Alongside it come a wild Indian tuna 6-piece platter, never-frozen Tasmanian salmon, oysters, mackerel, eel and shirasu, most running until October 25. Prices vary by location, and some items are not available for takeout. According to an announcement from FOOD & LIFE COMPANIES (F&LC), Akindo Sushiro Co., Ltd. (headquartered in Suita, Osaka), operator of the conveyor-belt sushi chain Sushiro, enters its 43rd business term in October 2026. To mark the start of the new term, Sushiro restaurants across Japan will launch a new menu lineup from Wednesday, September 30. The headline item is otoro (fatty tuna belly) from hon-maguro bluefin tuna, known as the “king of tuna,” offered from ¥110 including tax. The lineup also includes a wild Indian tuna tasting platter,