Matsuya Foods’ Hit Lucky Bag Returns for 2027
Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) will sell its “2027 Lucky Bag with Prize Draw (14 items, 26 meals)” for a limited time starting Saturday, October 3, 2026. It will be available through the Matsuya Official Online Shop and other channels. This is the latest edition of a hit offering that sold more than 20,000 sets last season. It brings together popular products from brands such as Matsuya, My Curry Shokudo, and Matsuken Chuka Shokudo in a single bundle.
Alongside the signature gyumeshi (beef bowl) topping and a range of popular curries, the set includes Shkmeruli and Matsuken pan-fried gyoza. It also features a new addition that is perfect for autumn and winter: Matsutakaya Hakata Motsunabe (offal hot pot). The bag lets you enjoy Matsuya Foods’ wide variety of flavors all at once. It works well for everyday meals or stocking up at home, and the prize draw adds a bit of excitement to the purchase itself.
Sales Overview
- Product name: 2027 Gourmet Lucky Bag with Prize Draw, 14 Items / 26 Meals
- Sales period: Saturday, October 3, 2026, 0:00 to Sunday, February 28, 2027, 23:59
- Price: ¥6,390 (tax included, free shipping nationwide in Japan)
- Combined individual price: equivalent to ¥16,110 (about 60% off)
- Cost per meal: about ¥246
- Where to buy: Matsuya Official Online Shop and other channels
*Sales end once stock runs out. Product contents may change without notice.
Highlight 1: Prizes Worth ¥1 Million in Total for 100 Winners
A major attraction of this lucky bag is the prize draw. A total of 100 winners will receive popular, high-end prizes worth a combined ¥1 million. Prizes include a Roomba robot vacuum, an Apple Watch, a premium hair dryer, and a hot plate, all popular appliances that make everyday life more enjoyable. On top of the food itself, you can enjoy testing your luck and wondering what you might win. Check the product page on the official online shop for details such as how to enter.
Highlight 2: A Track Record of Over 20,000 Sets Sold
Last season’s lucky bag passed 10,000 sets in about two months after launch and went on to sell more than 20,000 sets over the season. The 2027 edition features an even richer lineup and is once again available for a limited time. Given last season’s sales, it’s worth checking it out early.
Highlight 3: A Lavish Lineup, Including the Long-Awaited Motsunabe
Led by the undisputed No. 1 favorite, the premium gyumeshi topping, the bag includes Matsuya’s legendary Original Curry, My Curry Shokudo’s European-style curry, butter chicken curry, Shkmeruli, Chaliapin hamburg steak, Matsuken pan-fried gyoza, and more. It also contains the Matsutakaya Hakata Motsunabe, a hugely popular item every year. The motsunabe goes on advance sale at the Matsuya Official Online Shop on Friday, October 2, and makes a welcome dish for autumn and winter meals.
Bought individually, the items would cost the equivalent of ¥16,110. At ¥6,390, the lucky bag saves you ¥9,720, roughly 60% off.
Set Contents (14 Items, 26 Meals)
- Matsuya Gyumeshi Topping (Premium), 120g (6 meals)
- Matsuya Original Curry (3 meals)
- My Curry Shokudo European-Style Curry (1 meal)
- My Curry Shokudo Plain Curry (1 meal)
- Matsuya Butter Chicken Curry (2 meals)
- Matsuya Oyakodon Topping (1 meal)
- Matsuya Gyumeshi Burger (2 meals)
- Matsuya Chaliapin Hamburg Steak (1 meal)
- Matsuya Japchae (1 meal)
- Matsuya Shkmeruli (1 meal)
- Matsuken Pan-Fried Gyoza (2 meals)
- Matsunoya Pork Loin Tonkatsu (1 meal)
- Matsuya Gyumeshi-Flavored Croquettes (6 pieces, equivalent to 2 servings)
- Matsutakaya Hakata Motsunabe (2 servings)
The flagship gyumeshi topping makes up the largest share, with 6 meals. The curries come in four varieties (Original, European-style, Plain, and Butter Chicken) for a total of 7 meals, so you can compare them side by side. With rice bowl toppings, hamburg steak, gyoza, tonkatsu, croquettes, and even a hot pot, it’s easy to keep your menu varied.
How to Buy
The lucky bag is available on the “2027 Lucky Bag with Prize Draw” product page of the Matsuya Official Online Shop. Shipping is free nationwide, so the price is the same anywhere in Japan.
Summary
Matsuya Foods’ “2027 Lucky Bag with Prize Draw” offers 14 items and 26 meals for ¥6,390 (about ¥246 per meal). It also includes a chance to win prizes worth ¥1 million in total. The bag is on sale from Saturday, October 3, 2026, to Sunday, February 28, 2027, but sales will end once it sells out. Whether you’re a Matsuya fan or simply want better home meals for less, it’s well worth a look.
Source: press release by 株式会社松屋フーズホールディングス (PR TIMES, in Japanese)