Earn and Use V Point at KFC Stores Across Japan
Kentucky Fried Chicken Japan (hereafter “Japan KFC”) began offering V Point, a common loyalty point program, at Kentucky Fried Chicken (KFC) stores nationwide on Thursday, October 1, 2026. V Point is operated by V Point Marketing Co., Ltd. and Sumitomo Mitsui Card Co., Ltd. Introduced to make shopping even more convenient for customers, the service lets you earn and use V Point when paying at KFC.
To celebrate the launch, a limited-time campaign running until Saturday, October 31 also lets customers earn double the usual V Point.
Overview of V Point at KFC
- Start date: In-store use begins Thursday, October 1, 2026
- Participating stores: KFC stores nationwide (some stores excluded)
- Eligible items: Products sold at KFC stores nationwide (some products, services and payment methods excluded)
- Earning rate: 1 point per ¥200 spent (excluding tax)
- Redemption rate: 1 point = ¥1, usable in units of 10 points
Eligible Cards
Points are earned by presenting one of the following V Point-earning cards at checkout:
- Mobile V Card (available via the V Point app and other means)
- T Card
- V Point card with payment function
- Character-design V Point card
How to Earn and Use Points
It’s simple: when paying at a KFC store, just show an eligible card such as the Mobile V Card, available via the V Point app and other means. You earn 1 point for every ¥200 spent (excluding tax). For example, a purchase of ¥2,000 before tax works out to 10 points.
Points can be used toward payment at KFC stores at a rate of 1 point = ¥1 in units of 10 points, and can also be used at V Point partners across Japan. Note that to use V Point for payment, you must first register your V Point card for use.
Integration with the Official KFC App Planned
Japan KFC also plans to integrate V Point with the official KFC app. The integration is scheduled to roll out gradually after in-store service begins on October 1. Once available, V Point can be used not only in stores but also with KFC Net Order and KFC Delivery.
Launch Campaign: “Kenta de Peace, Kinenbi ni Peace”
To mark the launch of V Point, the “Kenta de Peace, Kinenbi ni Peace” campaign (roughly, “Peace at KFC, Peace on Your Special Day”) runs from 10:00 on Thursday, October 1, 2026 to 23:59 on Saturday, October 31. It offers two benefits.
Benefit 1: Double V Point
During the campaign, present a V Point-earning card when paying at a participating store to earn double the usual V Point as shopping points. No entry is required, and you can earn double points as many times as you like during the campaign. Using the earlier example, a ¥2,000 purchase before tax would earn 20 points.
Benefit 2: 3,300 V Point for 365 Winners
Register a special anniversary and the story behind it, whether your own or one shared with family or friends, on the campaign website, and you’ll be entered into a draw for 3,300 V Point, awarded to 365 winners. The campaign website is hosted on the official KFC site (www.kfc.co.jp/campaign/vpoint).
Award Timing and Expiration
- Award timing: Late November 2026 (planned); may be delayed due to unavoidable circumstances
- Expiration: Bonus points expire on February 28, 2027, regardless of the award date
Things to Check Before Use
- Some stores do not offer the V Point service
- Some products, services and payment methods are excluded
- Registration of your V Point card is required to use points for payment
Details on the V Point service are available on V Point Marketing’s dedicated website, and campaign details can be found on the campaign website.
Summary
Starting Thursday, October 1, 2026, you can earn and use V Point at KFC stores across Japan. During the launch campaign through Saturday, October 31, simply presenting an eligible card earns double points, with no entry required and no limit on how many times. Registering an anniversary story also gives you a chance to win 3,300 points. Whether you already collect V Point or are just getting started with points, it’s a great time to try the service at your nearest KFC.
Source: press release by 日本ケンタッキー・フライド・チキン株式会社 (PR TIMES, in Japanese)