Last updated: (based on the chain’s press release of the same day)
If you eat yakiniku in Osaka, mark the first week of October. From Thursday 1 October to Thursday 8 October 2026, every branch of Yakiniku Horumon Maruyoshi Seinikuten (焼肉ホルモンまるよし精肉店) runs a Half-Price Draft Beer Festival (生ビール半額祭り). Draft beer drops to ¥249 (¥274 incl. tax) and highballs and lemon sours to ¥199 (¥219 incl. tax), with no cap on how many you order.
The catch is small but easy to miss: the price only applies with a coupon from the chain’s official app, and only at the Seinikuten branches. Below is what is covered, how to get the coupon, and which restaurants count.
The deal at a glance
| Dates | Thu 1 Oct – Thu 8 Oct 2026 (8 days) |
|---|---|
| Where | All Yakiniku Horumon Maruyoshi Seinikuten branches (11 in Osaka) |
| Drinks | Draft beer (Asahi Super Dry), highball, lemon sour |
| Refills | Campaign price on every glass during the period |
| Condition | Coupon from the official Maruyoshi Seinikuten app |
| Why now | Timed to Japan’s liquor tax revision in October |
Prices: regular vs campaign
The beer is Asahi Super Dry on tap. Here are the prices exactly as the chain announced them.
| Drink | Regular | Oct 1–8 |
|---|---|---|
| Draft beer (Asahi Super Dry) | ¥499 (¥548 incl. tax) | ¥249 (¥274 incl. tax) |
| Highball | ¥399 (¥438 incl. tax) | ¥199 (¥219 incl. tax) |
| Lemon sour | ¥399 (¥438 incl. tax) | ¥199 (¥219 incl. tax) |
The campaign price is not a first-glass-only offer. According to the announcement, every glass of these drinks you order during the eight days is charged at the campaign price.
How to get the campaign price
Walking in and asking for the half-price beer is not enough. The chain says the price needs the coupon delivered inside its official app.
- Install the official Maruyoshi Seinikuten app: App Store (iPhone) / Google Play (Android).
- Find the campaign coupon distributed in the app.
- Go to a participating Seinikuten branch between October 1 and 8.
- Use the coupon when you order, as the campaign terms require.
If you like hunting app-based restaurant deals, the One Karubi app quiz that gets you points toward a free yakiniku lunch works in a similar way.
Participating branches (11 in Osaka)
These are the branches listed in the announcement. Opening hours, access and reservations are on each branch page.
| Branch | Official page |
|---|---|
| Furukawabashi | Branch page |
| Senbayashi-Omiya | Branch page |
| Sekime-Takadono | Branch page |
| Miyakojima | Branch page |
| Shin-Fukushima | Branch page |
| Tosabori | Branch page |
| Mikuni | Branch page |
| Tenroku | Branch page |
| Tenmabashi | Branch page |
| Morinomiya Osaka-jo Koen | Branch page |
| Midoribashi | Branch page |
The full branch list is also on the official Maruyoshi Seinikuten website.
Sister restaurants that are not included
The same company runs several other restaurants with Maruyoshi in the name. They look related, but the festival does not apply there.
| Brand | Type |
|---|---|
| Taishu Sakaba Maruyoshi (大衆酒場まるよし) | Casual izakaya and diner |
| Teppan Niku Shokudo Maruyoshi (鉄板肉食堂まるよし) | Teppan meat restaurant |
| Unagi no Maruyoshi (鰻のまるよし) | Eel restaurant |
| Wagyu no Maruyoshi (和牛のまるよし) | Wagyu yakiniku |
| Taishu Yakiniku-ya Maruyoshi (大衆焼肉屋まるよし) | Casual yakiniku, Kyobashi Ekimae |
What Maruyoshi Seinikuten is like
It is a yakiniku (Japanese barbecue) chain focused on domestic beef at reasonable prices. A few things stand out:
- Tabletop lemon sour servers at every table.
- Osaka-jo Mori (大阪城盛り): a platter of the house’s premium cuts, served on a castle-shaped plate.
- Maruyoshi Mori (まるよし盛り): a large, value-focused meat platter.
The press release also promotes a separate spicy-food fair. Its dates and menu are not detailed there, so check the official site if it catches your eye.
Before you go: a quick checklist
- The app is installed and you can see the campaign coupon.
- Your visit falls between October 1 and 8.
- The restaurant is a Yakiniku Horumon Maruyoshi Seinikuten branch, not a sister brand.
- Tabletop server lemon sours: the announcement does not say whether they count. Ask the staff before you pour.
- Hours and reservations: check the branch page, as they are not covered in the announcement.
More short food deals starting the same day: 7-Eleven’s ¥100 and ¥150 onigiri sale from October 1 and the Starbucks Japan × Pokémon drinks. If you want to earn points on everyday spending too, start with our beginner’s guide to point sites in Japan.
FAQ
- Q. Do I need a coupon for the half-price beer?
- Yes. The campaign price requires the coupon delivered in the official Maruyoshi Seinikuten app, available for iPhone and Android.
- Q. Is there a limit on how many drinks I can order at the campaign price?
- No. During October 1 to 8, draft beer, highballs and lemon sours are charged at the campaign price no matter how many you order.
- Q. Which beer is served?
- Asahi Super Dry on draft, at ¥249 (¥274 incl. tax) instead of ¥499 (¥548 incl. tax).
- Q. Does the deal apply at Taishu Sakaba Maruyoshi or other sister restaurants?
- No. It only applies at the 11 Yakiniku Horumon Maruyoshi Seinikuten branches. Taishu Sakaba Maruyoshi, Teppan Niku Shokudo Maruyoshi, Unagi no Maruyoshi, Wagyu no Maruyoshi and Taishu Yakiniku-ya Maruyoshi are excluded.
- Q. Are lemon sours from the tabletop server included?
- The announcement does not say. Ask the staff at the branch before ordering.