Temaki rice balls first, then Ginshari Musubi
The short version: dates, items and prices
7-Eleven Japan is running an Onigiri Just Price Sale (おにぎりジャストプライスセール) at stores nationwide from Thursday, October 1 to Sunday, October 4, 2026. Selected rice balls drop to a single flat price. The first two days and the last two days cover different items, so pick your day by what you want to eat.
| Dates | Items | Sale price |
|---|---|---|
| Oct 1 (Thu) Oct 2 (Fri) | Temaki onigiri 5 kinds | ¥150 before tax ¥162 incl. tax |
| Oct 3 (Sat) Oct 4 (Sun) | Ginshari Musubi 6 kinds | ¥100 before tax ¥108 incl. tax |
The discount is taken off 7-Eleven’s standard pre-tax price, so the pricier fillings save you the most.
Oct 1–2: five temaki onigiri for ¥150
Temaki onigiri (手巻おにぎり) are the classic triangle rice balls with the nori kept in a separate film until you open them, so it stays crisp. The biggest savings are on the salmon and mentaiko, normally ¥198 each, which are ¥48 off.
Oct 3–4: six Ginshari Musubi for ¥100
Ginshari Musubi (銀しゃりむすび) is a line 7-Eleven started rolling out nationwide on June 23, 2026. It is made without nori, so the rice itself is the point. 7-Eleven says over 85 million were sold between June and September 20. All six go to ¥100, including the plain salted one that is usually ¥135.
Before you go
- Coupons work, other discounts do not. The sale can’t be combined with other discount promotions, but coupon discounts can be applied on top.
- Tax-included prices assume takeout (8%). Eating in the store’s eat-in space is taxed at 10%, so ¥150 becomes ¥165 and ¥100 becomes ¥110.
- Some stores carry different items, and product specs or names can vary by region. Check the shelf, or look up your area on the official Sales Area page (Japanese).
- Items can sell out, and some stores may not stock every flavor.
- 7NOW delivery is partly excluded. Some in-store sales don’t apply on the 7NOW app or website, and some 7NOW-only deals don’t apply in stores.
- Details may change. Check 7-Eleven’s official site for the latest.
Paying a little less
On top of the sale price, how you pay can earn you some points back:
- SMBC (Sumitomo Mitsui) cards: 7-Eleven is an eligible store, and paying by Visa or Mastercard tap on your smartphone earns up to 7% back. Tapping the physical card, iD, inserting the card or swiping does not count. Some stores (such as those inside shopping complexes) are excluded, and above a certain amount (generally ¥10,000) you may be asked to insert the card, which also doesn’t count. The rate for Olive Flexible Pay in credit mode is set separately; see SMBC Card’s official page (Japanese).
- Coupons: this sale stacks with coupon discounts, so have yours ready before you pay.
If you don’t have an SMBC card or Olive account yet:
Why onigiri are getting cheaper
7-Eleven says it wants to help shoppers who are cutting back after a long stretch of rising prices. Rice prices have also come down, and convenience stores have been trimming onigiri prices one after another. According to Jiji Press, 7-Eleven cut two temaki onigiri, including mentaiko, by ¥19 from September 8, and Lawson lowered prices on 20 items from September 29.
7-Eleven also held an Onigiri and Sushi Super Sale in March, but that one used price bands (¥100, ¥150 and ¥200), ran only from 5 a.m. to 11 a.m., and excluded Hokkaido. This time the items are fixed, and the press release gives no time window.
FAQ
- Q. When is the 7-Eleven onigiri sale?
- October 1 (Thu) to October 4 (Sun), 2026. On October 1 and 2, five temaki onigiri are ¥150 each; on October 3 and 4, six Ginshari Musubi are ¥100 each (both before tax). The two days have different items.
- Q. How much is it with tax?
- For takeout, the reduced 8% rate applies: ¥150 becomes ¥162 and ¥100 becomes ¥108. If you eat in the store’s eat-in space, the 10% rate applies, so ¥165 and ¥110.
- Q. Can I use a 7-Eleven coupon at the same time?
- Yes. The sale cannot be combined with other discount promotions, but the press release says coupon discounts can be used on top of it.
- Q. Does the sale price apply on 7NOW delivery?
- Not always. Some in-store sales are not available on the 7NOW app or website, so check the price shown in 7NOW before ordering.
- Q. Is it available at every 7-Eleven in Japan?
- It runs at 7-Eleven stores nationwide, but some stores have different target items, and product specs or names can vary by region. You can check what is sold in your area on the official Sales Area page.
- Q. Is it a morning-only sale?
- The press release does not mention any time limit. The March 2026 Onigiri and Sushi Super Sale ran only from 5 a.m. to 11 a.m., but this sale is worded differently.
- Q. What is Ginshari Musubi?
- A 7-Eleven rice ball line rolled out nationwide from June 23, 2026. It is made without nori seaweed so you taste the rice itself. According to 7-Eleven, over 85 million were sold between June and September 20.
Sources
- Onigiri Just Price Sale press release (PR TIMES, Seven-Eleven Japan, September 24, 2026, Japanese)
- Ginshari Musubi launch announcement (7-Eleven Japan, June 15, 2026, Japanese)
- 7-Eleven Japan onigiri lineup / Sales Area (Japanese)
- Jiji Press: Lawson and 7-Eleven cut onigiri prices (August 24, 2026, Japanese)
Based on official information published on September 24, 2026. Check the store and 7-Eleven’s official site for the latest prices and items.