Yoshinoya and Hello Kitty Team Up for the 10th Time: Ouchi Yoshinoya Campaign 2026
Yoshinoya Co., Ltd. will hold the Ouchi Yoshinoya Campaign 2026 (roughly, Yoshinoya at Home), a collaboration with Sanrio’s popular character Hello Kitty. The campaign runs on the official Yoshinoya online shop and at its stores on major e-commerce marketplaces. This is the 10th collaboration between the two brands. The first release of the campaign is a set that pairs an original-design Shirayuki fukin (a Japanese kitchen cloth) with Yoshinoya frozen foods. The collab Arita porcelain bowl giveaway, now a campaign tradition, returns as well. Both Yoshinoya fans and Hello Kitty fans will want to take a look.
Campaign Overview
- Campaign: Ouchi Yoshinoya Campaign 2026 (Yoshinoya x Hello Kitty)
- Period: Thursday, October 1, 2026, 10:00 a.m. to Monday, November 30, 2026, 10:00 a.m. (JST)
- Where to buy: Yoshinoya Official Online Shop and Yoshinoya stores on e-commerce marketplaces (Rakuten Ichiba, Yahoo! Shopping, d Shopping, au PAY Market)
- First release: Collab sets with an original Shirayuki fukin (frozen)
- Giveaway: Collab Arita porcelain bowl (50 winners by lottery)
The campaign runs on the official online shop and e-commerce marketplaces, so you can join from home.
Original Shirayuki Fukin: Design and Specs
This year’s collab item is an original Shirayuki fukin with a soft feel. The design shows the orange Yoshinoya logo alongside Hello Kitty and her twin sister Mimmy. The look is cute and a little nostalgic.
Yoshinoya notes that the cloth works as a kitchen item and can also be used as a baby wipe cloth or a handkerchief. It should come in handy in many parts of daily life, from the kitchen to days out.
- Made in: Japan
- Size: Approx. 30 cm x 40 cm
- Material: 85% rayon, 15% cotton
Collab Set Lineup and Prices
The fukin is sold in sets with Yoshinoya frozen products. There are three sets, and all of them are frozen products.
Gyudon Topping x10 + Fukin Set (Frozen)
Price: 4,644 yen (tax included). This set for beef bowl lovers lets you stock up on 10 packs of Yoshinoya’s classic gyudon topping.
Gyudon x5 + Butadon x2 + Fukin Set (Frozen)
Price: 4,212 yen (tax included). Along with gyudon, this set includes butadon (pork bowl), so it suits anyone who likes to switch up flavors.
14 Popular Items incl. Gyudon and Karaage + Fukin Set (Frozen)
Price: 5,300 yen (tax included). This set bundles 14 packs of popular items, including gyudon and karaage (Japanese fried chicken). It has the most packs of the three sets.
Frozen Gyudon Topping: Over 500 Million Servings Shipped
Yoshinoya’s frozen gyudon topping is the star of these sets. It has been a long-selling product since its launch in 1993. Cumulative shipments have now passed 500 million servings (an estimate based on shipments from March 1993 to the end of February 2026).
The product makes it easy to enjoy the Yoshinoya taste at home, and people use it in many ways. It serves as a quick meal on busy days, a pantry stock item, and a gift for family members who live far away. The fukin sets are a good pick for yourself, and they also make an easy gift for family or friends who love Hello Kitty.
Win a Collab Arita Porcelain Bowl: 50 Winners
The popular Arita porcelain collab bowl giveaway is back. 50 winners will be drawn by lottery from customers who buy a collab set during the campaign period.
The collab bowl uses the same bowl as Yoshinoya restaurants. To match the cute Hello Kitty design, it is a small (komori) size, smaller than a regular (namimori) serving.
- Winners: 50 (by lottery)
- Eligibility: Customers who buy a collab set during the campaign period
- Size: Approx. 13 cm diameter x 7.5 cm height
For eligibility conditions and other details, check Yoshinoya’s Hello Kitty collab special page.
Where to Buy Online
- Yoshinoya Official Online Shop
- Yoshinoya Official Shop, Rakuten Ichiba
- Yoshinoya Official Shop, Yahoo! Shopping
- Yoshinoya Official Shop, d Shopping
- Yoshinoya Official Shop, au PAY Market
Summary: Watch for Releases After the First Drop
The 10th Yoshinoya x Hello Kitty collaboration runs for about two months, from 10:00 a.m. on Thursday, October 1, 2026, to 10:00 a.m. on Monday, November 30, 2026. The first release pairs an original made-in-Japan Shirayuki fukin with frozen products, priced from 4,212 to 5,300 yen (tax included). Buyers also get a chance to win a collab Arita porcelain bowl. These sets are labeled the first release, so keep an eye out for further news during the campaign.
Source: press release by 株式会社吉野家ホールディングス (PR TIMES, in Japanese)