Matsunoya Unveils a New Summer Dish: Loin Katsu “White” Mapo Rice
Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch “Loin Katsu ‘White’ Mapo Rice” at its tonkatsu chain Matsunoya starting 3:00 p.m. on Wednesday, August 5, 2026. The dish pairs the chain’s signature crispy pork loin cutlet with a generous helping of a mellow, house-made “white” mapo sauce finished with soy milk.
Mellow Soy Milk Richness Meets a Tingling Kick of Sichuan Pepper
The star of the dish is Matsunoya’s original “white” mapo sauce. Finished gently with soy milk, it delivers a smooth, rich body beneath the heat. The addition of huajiao (Sichuan pepper) brings a bright aroma and a pleasant tingling spice, giving the sauce the depth of authentic Chinese cooking.
Coating that sauce is Matsunoya’s proud pork loin cutlet, whose savory pork flavor grows with every bite. The contrast between the crisp coating and the thick, creamy mapo sauce is instantly addictive, making this a hearty, deeply satisfying plate that keeps the rice disappearing. It is also a strong pick for anyone looking to power through the summer heat when appetites tend to fade.
Lineup and Pricing
Alongside the pork loin cutlet collaboration, the chain is also offering a more affordable plain version and a more indulgent rib loin variation, for three items in total.
- Loin Katsu “White” Mapo Rice: 890 yen
- “White” Mapo Rice: 690 yen
- Rib Loin Katsu “White” Mapo Rice: 1,190 yen
All prices include tax, and dine-in and takeout prices are identical.
Takeout is available; takeout miso soup costs extra.
Shareholder benefit vouchers can be used on these menu items.
Launch Date and Participating Stores
- Launch: From 3:00 p.m. on Wednesday, August 5, 2026
- Combined Matsunoya / My Curry Shokudo locations: from 3:00 p.m. on Wednesday, August 12, 2026
- Where: Matsunoya locations nationwide, excluding some stores
- Note: The item will not be offered at combined Matsuya / Matsunoya locations
How to Enjoy It for Less
Matsunoya’s official X (formerly Twitter) account @matsu_noya shares behind-the-scenes stories about new menu items and service planning, and casual customer requests posted there have occasionally been rolled out chainwide.
The Matsuya Foods official app also distributes discount coupons and supports orders through Matsuben Net, where advance reservations offer added savings. Stores accept a wide range of cashless payment methods, so point rewards can stretch the value further. In addition, select Matsunoya locations offer free rice refills for dine-in customers.
Final Thoughts
Bright Sichuan pepper aroma meets the mellow smoothness of soy milk in Matsunoya’s ambitious Loin Katsu “White” Mapo Rice. It is exactly the kind of plate to recharge with when midsummer heat saps your appetite. Once sales begin at 3:00 p.m. on Wednesday, August 5, 2026, stop by your nearest Matsunoya and give it a try.