Matsunoya’s Popular Stamina Set Meal Returns
Matsunoya, the tonkatsu chain operated by Matsuya Foods Co., Ltd., will launch the “Pork Fried Steak Set Meal with Back Fat Ginger Sauce” (背脂生姜タレのポークフライドステーキ定食) from 3:00 p.m. on Wednesday, September 30, 2026. Combining the richness of pork back fat, the aroma of ginger and the mellowness of mayonnaise, this bold stamina menu that keeps you reaching for more rice is making a comeback. This year, the much-loved flavor comes paired with fluffy, naturally sweet new-crop rice. Hearty combo set meals with loin katsu or authentic karaage are also available, and all three sets are priced at ¥1,090 including tax.
What Makes This Set Meal Special
Aged Chilled Pork, Dusted and Fried for a Moist, Tender Texture
The star ingredient is aged chilled pork. Coated with a dusting of flour before frying, it turns out moist and tender, letting you fully enjoy the juicy flavor of the pork.
Back Fat × Ginger × Mayo: A Rich, Satisfying Flavor
The key to the flavor is a rich sauce accented with the savory depth of back fat and the aroma of ginger. It clings to the tender pork, delivering a bold taste that makes it hard to stop eating rice. A side of mayonnaise adds mellowness for an exquisite balance.
Enjoy It with New-Crop Rice This Year
The much-loved flavor is back at Matsunoya this year, and the highlight is that it can be enjoyed with fluffy, naturally sweet new-crop rice. Pork coated in rich sauce alongside new-crop rice is exactly what a “goes great with rice” stamina menu is all about.
Lineup and Prices
Three set meals are available: one featuring “rib” loin, plus two combo sets pairing the pork fried steak with either loin katsu or authentic karaage.
- “Rib” Loin Pork Fried Steak Set Meal with Back Fat Ginger Sauce (背脂生姜タレの“リブ”ロースポークフライドステーキ定食): ¥1,090 (tax included)
- Loin Pork Fried Steak & Loin Katsu Set Meal with Back Fat Ginger Sauce (背脂生姜タレのロースポークフライドステーキ＆ロースかつ定食): ¥1,090 (tax included)
- Loin Pork Fried Steak & Karaage (3 pieces) Set Meal with Back Fat Ginger Sauce (背脂生姜タレのロースポークフライドステーキ＆唐揚げ（3個）定食): ¥1,090 (tax included)
The combo sets pair the pork fried steak with loin katsu or three pieces of authentic karaage. You can enjoy different flavors in a single meal, and with generous portions, they are perfect when you want to eat heartily and recharge your energy.
Notes on Prices and Use
- All prices include tax.
- Tax-inclusive prices are the same for dine-in and takeout.
- Miso soup costs extra for takeout orders.
- Shareholder benefit coupons can be used for the “Rib” Loin Pork Fried Steak Set Meal with Back Fat Ginger Sauce.
Launch Date and Participating Stores
- Launch: From 3:00 p.m., Wednesday, September 30, 2026
- Stores: Matsunoya locations nationwide in Japan (excluding some stores)
- Availability: Dine-in and takeout
Sales start at 3:00 p.m. on launch day, so keep that in mind if you plan to visit around lunchtime. Since some stores do not carry the menu, it is best to contact your local store directly in advance if you want to be sure to try it.
Tips for Getting More Value at Matsunoya
Free Rice Refills for Dine-In (Select Stores)
At select Matsunoya stores, dine-in customers can enjoy free rice refills — as many as they like. That makes a perfect match for this set meal, which keeps you reaching for more rice. Participating stores can be checked via Matsunoya’s official information.
Coupons and Mobile Ordering with the Matsuya Foods Official App
The Matsuya Foods Official App distributes money-saving coupons and offers information on the group’s various brands as well as mobile ordering. It also guides you to Matsuben Net, a pre-order service with added savings, making it handy for takeout.
Wide Range of Cashless Payments
Matsunoya accepts a wide range of cashless payment methods, with point rewards that add extra value. They are easy to use, too.
Follow the Official X (Formerly Twitter) Account
Matsunoya’s official X account (@matsu_noya) shares plenty of behind-the-scenes stories about developing new menus and service initiatives. Even a casual request posted by a customer can sometimes become reality at all stores.
Summary
The Pork Fried Steak Set Meal with Back Fat Ginger Sauce combines the moist, tender texture of aged chilled pork with a rich back fat and ginger sauce and mellow mayonnaise. Its appeal lies in the juicy flavor of the pork, the aroma of the rich sauce and the satisfaction of a filling meal. After it launches at 3:00 p.m. on Wednesday, September 30, 2026, be sure to enjoy it with this year’s new-crop rice.
Source: press release by 株式会社松屋フーズホールディングス (PR TIMES, in Japanese)