Eat for Less

Key Takeaways：SHABU-YO kicks off its first-ever “Mensore! Okinawa Gourmet Fair” on July 16, 2026, running through mid-September at all locations. Every all-you-can-eat course adds Okinawan dishes like taco rice and jushi at no extra charge, plus a new fan-voted “Okinawa soba broth” and the debut of premium Wabuta Mochibuta pork. Courses start at 1,649 yen (tax incl.) on weekday lunch, making it an easy summer pick. SHABU-YO Debuts Its Summer “Mensore! Okinawa Gourmet Fair” SHABU-YO, the all-you-can-eat shabu-shabu chain from Japan’s Skylark Group, will hold its first-ever “Mensore! Okinawa Gourmet Fair” for a limited time starting Thursday, July 16, 2026. A new “Okinawa soba broth” and a variety of Okinawan dishes will be available all-you-can-eat with no extra charge on any buffet course — a perfect fit for summer. The fair is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo). Event Overview Period: Thursday, July 16, 2026 to […]

Key Takeaways：Big Boy and Victoria Station kick off their Angus Sirloin Steak Fair on July 16, 2026, spotlighting Australian Black Angus sirloin flame-grilled at 300°C for a juicy finish. Standout is a summer-only Chimichurri Sauce (¥242) blending shiso, garlic chips, tomato, pink pepper, and salt-lemon. Plates run from a ¥2,035 triple-grill combo up to a 280g steak, available at roughly 160 stores through early August. Big Boy Serves Up a Summer Feast with the Angus Sirloin Steak Fair Big Boy Japan (headquartered in Minato-ku, Tokyo), a subsidiary of Zensho Holdings, will hold its Angus Sirloin Steak Fair starting Thursday, July 16, 2026, at its hamburger & steak restaurants “Big Boy” and “Victoria Station.” The fair features a lineup of summer feast menus that let you fully enjoy Black Angus sirloin steak. Carefully Selected Black Angus Beef The fair uses Australian Black Angus beef raised primarily on barley and other grains,

Key Takeaways：COCO’S kicks off its 2026 Unagi Fair on July 16, timed for the Day of the Ox, with four eel dishes triple-grilled for a fluffy finish. The headliner is the Whole-Eel Kiwami Bowl (three fillets, 2,948 yen incl. tax), joined by a debut Fluffy Eel Omurice with demi-glace sauce. Takeout runs 10% off, so you can grab stamina-boosting unagi at 504 stores nationwide before it sells out in late July. COCO’S Japan, a Zensho Holdings company operating the nationwide family restaurant chain “COCO’S,” will hold its “Unagi (Eel) Fair” starting Thursday, July 16, 2026. Timed for the Day of the Ox (Doyo no Ushi no Hi) on Sunday, July 26, the fair serves up stamina-boosting eel dishes perfect for beating the summer heat. About the COCO’S Unagi Fair Rich in vitamin A and B-group vitamins, eel is an ideal food for building stamina in summer. COCO’S grills its eel

Key Takeaways：Zetteria kicks off its Hawaiian Fair on July 15, 2026, bringing four tropical burgers priced at just 580–620 yen, including a Loco Moco Cheeseburger and two grilled-pineapple BBQ options. They’re only available until early August and may sell out sooner, so here’s a full breakdown of each burger before you go. Zetteria Hawaiian Fair Overview Zetteria, the burger chain operated by Burger One Co., Ltd. under Zensho Holdings, will launch its limited-time Hawaiian Fair on Wednesday, July 15, 2026. Timed for the height of summer, the fair features four new burgers with a tropical twist, including one that recreates Hawaii’s classic comfort dish loco moco in burger form, and others that pair grilled pineapple’s sweetness with savory grilled meat. The Four New Burgers Loco Moco Cheeseburger (580 yen, tax included) A 100% beef patty topped with a soft-boiled-style egg and rich loco moco sauce, finished with a melty cheese

Key Takeaways：Sushiro’s first-ever collaboration with Sapporo TV’s ‘Dosanko Weekend’ brings three sushi items made with wild Hokkaido cherry salmon to Sushiro restaurants in Hokkaido from July 8, 2026, starting at 200 yen. All three are dine-in only and strictly limited in quantity, so if you’re in Hokkaido, the chanchan-yaki style nigiri alone is worth heading in early for. Akindo Sushiro Co., Ltd. (part of FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, has launched its first-ever collaboration with Sapporo TV’s information program “Dosanko Weekend.” Three items featuring wild cherry salmon (sakura masu) from Hokkaido — including a Sushiro-style take on the local dish “chanchan-yaki” — go on sale at Sushiro restaurants in Hokkaido from Wednesday, July 8, 2026. About the Collaboration One of Sushiro’s five promises is to “create restaurants loved by the local community,” and this tie-up was born from a desire to delight customers in

Key Takeaways：Matsuya’s fan-favorite Shogayaki Teishoku returns as a permanent regular menu item on July 7, 2026, starting at 850 yen. This guide covers all prices, takeout rules, shareholder voucher eligibility, and easy ways to save with the official app and coupons. Matsuya’s Shogayaki Teishoku Finally Returns to the Regular Menu Matsuya Foods has announced that its gyudon, curry, and teishoku chain Matsuya will launch the Shogayaki Teishoku (ginger pork set meal) from 10:00 a.m. on Tuesday, July 7, 2026. Answering long-standing requests from customers, the fan-favorite dish is making its much-awaited comeback as a permanent regular menu item. The dish returns as part of Matsuya’s pork loin series, known for its fine-textured, tender meat and the sweetness of the fat that spreads with every bite. The pork is seared quickly on a hot iron griddle to lock in its savory aroma, then coated in a punchy, ginger-forward special sauce —

Key Takeaways：Starting July 7, 2026, Hama Sushi is serving boiled scallops from Hokkaido’s Funka Bay for just 110 yen including tax at 677 stores nationwide. The limited-time lineup also includes ark shell gunkan and whole squid at 176 yen each, plus an X giveaway offering 3,000 yen meal vouchers to 80 winners. If you love seafood on a budget, this fair is worth a visit before supplies run out. Hokkaido Funka Bay Boiled Scallop for Just 100 Yen (110 Yen Tax Included) Hama Sushi, the popular conveyor-belt sushi chain operated under Zensho Holdings, will launch limited-time menu items at stores nationwide starting Tuesday, July 7, 2026. The headliner is the Boiled Scallop landed at Funka Bay, Hokkaido, priced at just 100 yen (110 yen tax included). Raised in Funka Bay — a volcanic region of Hokkaido surrounded by rich nature — these scallops are known for their tender, juicy texture

Key Takeaways：Matsuya opens an official shop on Credit Saison’s STOREE SAISON on July 6, 2026, where you can pay with never-expiring “Eikyu Fumetsu” points, a card, or both. To mark the launch, popular items like the 30-serving Gyu-meshi set drop to half price or lower—but stock is limited and the end date is undecided, so it’s worth checking early. Matsuya Foods Teams Up with Credit Saison on STOREE SAISON On July 3, 2026, Matsuya Foods Holdings announced that it will open an official Matsuya shop on “STOREE SAISON,” a story-driven comprehensive online shopping site operated by Credit Saison. The shop opens on Monday, July 6, 2026. Credit Saison boasts a base of approximately 25 million cardholders. By opening a store on its platform, Matsuya can reach an entirely new customer segment centered on Saison cardholders—distinct from its existing e-commerce audience. Enjoy Matsuya’s Flavors with “Eikyu Fumetsu” Points The official Matsuya

Key Takeaways：MOS Burger is running its 9th annual Hokkaido Tomato Festival from July 17–26, 2026, across 49 stores in Hokkaido, swapping in locally grown tomatoes for every fresh-tomato menu item. The 10-day event also brings two region-exclusive burgers—the Tobikiri Extra Tomato MOS Vegetable Cheeseburger and Chili Burger (920 yen each)—both piled with Hokkaido tomatoes and available only while supplies last. MOS Burger Launches the ‘Hokkaido Tomato Festival’ Across Hokkaido MOS Food Services, Inc. (President: Eisuke Nakamura; HQ: Shinagawa, Tokyo), operator of MOS Burger, will hold the ‘Hokkaido Tomato Festival’ for 10 days from Friday, July 17 to Sunday, July 26, 2026, timed to “Hokkaido Minna no Hi” (Hokkaido Everyone’s Day) on July 17. The event runs at 49 MOS Burger stores across Hokkaido (all stores except special locations). During the period, every menu item made with fresh tomatoes will use Hokkaido-grown tomatoes, alongside region- and period-limited products. A Thank-You for

Key Takeaways：Matsuya’s annual Summer Beer Fair runs July 7 to September 28, 2026, offering an ice-cold Asahi Super Dry medium bottle for 420 yen (down from 490)—or just 400 yen if you order through the official app. Beer-and-meat sets, kimchi tofu combos, and discounted draft cans round out a dine-in menu built for an easy after-work drink. Matsuya’s “Summer Beer Fair” Is Back for Another Year! Matsuya (Matsuya Foods Holdings Co., Ltd.), the Japanese chain famous for its gyudon beef bowls, curry, and set meals, will hold its annual “Summer Beer Fair” from 11:00 on Tuesday, July 7, 2026 through 22:00 on Monday, September 28, 2026. Built around the slogan “#Delicious just isn’t enough,” this popular promotion lets you enjoy an after-work drink at Matsuya once again. Ice-Cold Beer at Up to 90 Yen Off The highlight is the Asahi Super Dry (medium bottle), available for dine-in only. Normally priced