Eat for Less

Key Takeaways: Zetteria launches its Tsukimi Burger Fair Vol.1 on August 26, 2026, with seven limited items led by the Zeppin Tsukimi Burger at 640 yen. Every item uses a tsukimi sauce built on three soy sauces and Hatcho miso plus yuzu mayonnaise. The fair runs through mid-September at roughly 270 stores nationwide while supplies last. Zetteria’s Autumn Staple: “Tsukimi Burger Fair Vol.1” Launches August 26 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; HQ: Minato-ku, Tokyo), part of the Zensho Holdings group, will hold its “Tsukimi (Moon-Viewing) Burger Fair Vol.1” starting Wednesday, August 26, 2026, offering seven limited-time items. The tsukimi lineup is a much-loved autumn tradition, and this year’s headliner is the Zeppin Tsukimi Burger — the chain’s signature Zeppin Burger reimagined in moon-viewing style, alongside a range of distinctly Japanese-tasting seasonal items. The Star: Zeppin Tsukimi Burger, 640 Yen The Zeppin Tsukimi […]

Key Takeaways: COCO’S runs its IDOLiSH7 collaboration from August 27 to October 7, 2026 at 504 stores nationwide, excluding airport locations. Every eligible menu order comes with one of 18 randomly selected clear cards, released across three phases. Three song-inspired dishes rotate roughly every two weeks, and eligible purchases are capped at six servings per person per day. COCO’S Teams Up with IDOLiSH7 from August 27 COCO’S Japan Co., Ltd. (President: Naoya Ichiki; Head office: Minato-ku, Tokyo), a Zensho Holdings company operating the nationwide family restaurant chain COCO’S, will hold a collaboration campaign with the media mix project IDOLiSH7 from Thursday, August 27 through Wednesday, October 7, 2026. The campaign, titled “Welcome to COCO’S! Delivering Seven-Colored Happiness to You,” runs at 504 locations nationwide (excluding airport stores, as of August 19). All seven IDOLiSH7 members — Iori Izumi, Yamato Nikaido, Mitsuki Izumi, Tamaki Yotsuba, Sogo Osaka, Nagi Rokuya and Riku

Key Takeaways: Matsuya PREMIUM Ginza adds two Kujo negi bowls from 11:00 a.m. on Wednesday, August 19, 2026. The Kujo Negi & Aimori Pork Shio-Dare Ju costs 1,300 yen with a house sauce blending three salts and two cuts of domestic pork, while the Kobe Beef Negitama Gyumeshi is 1,650 yen, or 2,340 yen double-meat. Shareholder vouchers are not accepted. Two Luxurious New Menus Arrive at Matsuya PREMIUM Ginza Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch two new items at its takeout format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, August 19, 2026: the Kujo Negi & Aimori Pork Shio-Dare Ju and the Kobe Beef Negitama Gyumeshi. Both dishes are built around uncompromising ingredient selection, setting them far apart from an everyday gyumeshi bowl. The shared key ingredient is Kujo negi, the famed aromatic green onion of Kyoto, whose sweetness, crisp texture

Key Takeaways: Hama Sushi runs its Nippon Umaneta Fair at 681 stores nationwide from August 19, 2026, with regional ingredients from Hokkaido, Miyagi, Toyama and Okinawa. Hokkaido-landed autumn salmon and Toyama white shrimp kakiage nigiri start at 100 yen (110 yen incl. tax), while an X giveaway hands 3,000-yen dining vouchers to 80 winners. Hama Sushi Kicks Off the “Nippon Umaneta Fair” Nationwide on August 19 Hama Sushi Co., Ltd. (headquarters: Minato-ku, Tokyo; President: Satoshi Minami), the conveyor-belt sushi chain operated under Zensho Holdings, will hold the “Hama Sushi Nippon Umaneta Fair” at stores across Japan starting Wednesday, August 19, 2026. The campaign brings together ingredients sourced from regions including Hokkaido, Miyagi, Toyama and Okinawa, with autumn flavors available from just 100 yen (110 yen incl. tax). The fair is planned for 681 stores (as of August 18), and prices may vary at some locations. Two Highlights at 100 Yen

Key Takeaways: Sushiro puts bluefin chutoro and abalone on the menu from 110 yen including tax at stores nationwide between August 19 and August 30, 2026, with 4.92 million and 2.02 million servings planned respectively. The chain’s No.1 dessert also returns as the Catalana Grande, about 40% larger than the regular size at the same price from 270 yen. Sushiro Closes Out Summer 2026 with Bluefin Chutoro and Abalone from 110 Yen Akindo Sushiro Co., Ltd. (headquarters: Suita City, Osaka; President: Kohei Arai) will offer Bluefin Tuna Chutoro and Abalone (1 piece) from 110 yen including tax at Sushiro locations nationwide starting Wednesday, August 19, 2026. The promotion grew out of the company’s wish to let guests eat their fill of sushi at affordable prices one more time this summer. On the same day, two new desserts arrive from “SUSHIRO Cafe.” Chutoro from the “King of Tuna” at 110 Yen

Key Takeaways: La Ohana adds two coconut-scented summer curries — Hawaiian Garlic Shrimp Curry and Hawaiian Back Rib Curry — to its Weekday Special from Thursday, August 20, 2026. The set pairs one main from 17 options with a drink, served weekdays only until 17:00 at five stores in Kanagawa, Shizuoka and Aichi. Desserts, lobster bisque and all-you-can-eat focaccia are available as add-ons. New Items Join La Ohana’s Weekday-Only Set Menu La・Ohana, the Hawaiian dining and cafe brand operated by Skylark Restaurants Co., Ltd. (headquarters in Musashino City, Tokyo; President Takashi Nakajima), will add new items to its weekday-only value set Weekday Special at selected locations starting Thursday, August 20, 2026. The two additions are summery curries fragrant with spices and coconut, designed to bring a relaxing resort mood to the middle of the week. About the Weekday Special The Weekday Special lets guests choose one dish from 17 different

Key Takeaways: Matsunoya is discounting four combo set meals from 3:00 p.m. on Wednesday, August 19 until 3:00 p.m. on Wednesday, August 26, 2026. Authentic karaage combos drop 150 yen and fried shrimp combos 130 yen, with the Loin Katsu & Authentic Karaage Set at 840 yen including tax. Dine-in and takeout prices are identical, and shareholder benefit vouchers cannot be used. Matsunoya Launches a One-Week Combo Set Meal Discount Campaign Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will hold a Combo Set Meal Discount Campaign at its tonkatsu chain Matsunoya, starting 3:00 p.m. on Wednesday, August 19, 2026. Four hearty combo set meals will be offered at special prices with discounts of up to 150 yen, for one week only. Eat Hearty, Beat the Lingering Summer Heat With the late-summer heat sapping appetites, Matsunoya proposes the opposite approach: eat well and power through. The campaign

Key Takeaways: Matsuya’s second ONE PIECE collaboration runs from 10:00 on August 18 to 9:59 on October 6, 2026 at locations nationwide. Every collab set comes with one of 12 original acrylic block chopstick rests, kids’ meals include a randomly selected name charm, and receipts totaling 800 yen or more (tax incl.) can be entered in an online draw for 100 collab donburi bowls. Matsuya x TV Anime ONE PIECE Collaboration, Round 2 Matsuya Foods Holdings (HQ: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), operator of the Matsuya beef bowl, curry and set-meal chain, launches the second round of its collaboration with the hit TV anime ONE PIECE from 10:00 on Tuesday, August 18, 2026. The campaign runs at Matsuya locations nationwide until 9:59 AM on Tuesday, October 6, 2026, offering exclusive original goods plus prize draws for collab-only items. Participating stores include all Matsuya outlets nationwide, as well as combined

Key Takeaways: Zetteria’s Kyoho Grape Shake Fair opens on Wednesday, August 19, 2026 at a planned 269 stores and runs through mid-September while supplies last. Three drinks are on offer: the Whipped Kyoho Shake at 420 yen, the Purutto Kyoho Shake at 390 yen, and the plain Kyoho Shake from 250 yen. None are sold for delivery, so ordering happens in store. Zetteria Kicks Off the Kyoho Grape Shake Fair on August 19 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; head office: Minato-ku, Tokyo), part of the Zensho Holdings group, will hold a limited-time “Kyoho Grape Shake Fair” starting Wednesday, August 19, 2026. Three new items join the menu for the promotion: the Whipped Kyoho Shake, the Purutto Kyoho Shake, and the Kyoho Shake. While the late-summer heat lingers, the lineup offers an early taste of autumn through the aroma and sweetness of Kyoho

Key Takeaways: Yoshinoya’s ‘Natsu Toku! 2 Gyudon Bento for 800 Yen’ campaign runs from 11:00 on August 12 to 15:00 on August 27, 2026 at restaurants nationwide. Buying two, three or four regular-size gyudon bento together gets you the campaign price, and it is takeout only — delivery orders do not qualify. Some stores are excluded and pricing can vary by location. Yoshinoya Kicks Off a Summer Bundle Deal for Obon and School Holidays Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President Tetsuya Naruse) is running the ‘Natsu Toku! 2 Gyudon Bento for 800 Yen’ campaign at Yoshinoya restaurants nationwide from 11:00 on Wednesday, August 12, 2026 until 15:00 on Thursday, August 27, 2026. The offer is takeout only: buy two, three or four regular-size gyudon (beef bowl) bento boxes together and they are sold at a special campaign price. Timed for the summer holidays and Obon season, when families