When are Hanamaru Udon's tsukejiru udon available?

From Thursday, September 10 to late October 2026. Stores in Chugoku, Shikoku and Kyushu start between September 10 and 12.

How much do the tsukejiru udon cost?

The shrimp version is 840 yen small and 1,030 yen medium; the seafood tonkotsu is 790 yen small and 980 yen medium, tax included.

What is the wari soup that comes with it?

A kakedashi of iriko and kombu dashi with a soy sauce kaeshi. Pour it into the leftover broth and drink it as soup.

Can I order tsukejiru udon for takeout?

Yes. Takeout, mobile order and delivery are all available. Takeout adds a 50 yen container fee per bowl.

How do I enter the Hanamaru Udon X giveaway?

Follow @hanamaru_udon and quote-post with the campaign hashtag by September 20. One winner a day gets five udon vouchers.

Hanamaru Udon: 2 Rich Tsukejiru Udon Bowls, Limited Time

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Key Takeaways: Hanamaru Udon is running two dipping-broth udon nationwide from September 10 to late October 2026. The new Rich Shrimp Tsukejiru Udon builds its broth from shrimp ground shell and all plus shrimp-infused oil, at 840 yen for a small. The returning Rich Seafood Tonkotsu version, with its pork bone depth turned up this year, starts at 790 yen.

Silky Sanuki Udon Meets Bold Dipping Broth This Autumn

Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain Hanamaru Udon, will begin selling two limited-time menu items — Rich Shrimp Tsukejiru Udon and Rich Seafood Tonkotsu Tsukejiru Udon — at Hanamaru Udon locations nationwide (excluding some stores) starting Thursday, September 10, 2026. Hanamaru is part of the Yoshinoya Holdings group.

Both dipping broths were developed to pair perfectly with udon. Despite their bold, concentrated flavors, the supple, silky texture unique to Sanuki udon keeps every bite going down smoothly to the very last mouthful. Chilled, firm noodles dipped into piping-hot broth make for a seasonal treat worth seeking out.

New: Rich Shrimp Tsukejiru Udon — Shrimp Flavor, Fully Concentrated

This year’s newcomer is the Rich Shrimp Tsukejiru Udon, which fills the mouth with shrimp umami and aroma. The broth combines shrimp ground into powder shell and all with an oil infused with shrimp extract, producing a dipping sauce that is both fragrant and deeply savory.

The topping features shrimp, steamed chicken, and white scallion tossed together and coated in the umami-rich shrimp oil, delivering an intense aroma alongside a variety of textures. It pairs beautifully with both the broth and the Sanuki udon, leaving a lingering shrimp finish with every bite.

Classic: Rich Seafood Tonkotsu Tsukejiru Udon — Now with Stronger Pork Bone Depth

The perennial favorite is the Rich Seafood Tonkotsu Tsukejiru Udon, a punchy special broth where seafood umami meets the deep richness of pork bone. This year the tonkotsu umami has been intensified, making the bowl richer than ever before.

Finish Every Last Drop with Wari Soup (Kakedashi)

All tsukejiru udon items come with Hanamaru’s signature wari soup (kakedashi) for diluting the broth. This original kakedashi combines ichiban dashi — extracted for maximum umami from carefully selected iriko (dried sardines) and kombu — with a kaeshi blended from several premium soy sauces and salt.

Pour it into the concentrated dipping broth after finishing your noodles, and the refined aroma of iriko and its profound umami bloom, turning the remainder into a superb Japanese-style soup you can enjoy down to the last drop. For those craving heat, a spicy fish powder topping (50 yen, tax included) is also available, letting you dial in your preferred spice level.

Product Details

Locations: Hanamaru Udon stores nationwide (excluding some stores)
Sales period: Thursday, September 10 – late October 2026 (planned)
Note: Stores in the Chugoku, Shikoku, and Kyushu regions will roll out sales between Thursday, September 10 and Saturday, September 12, 2026
Rich Shrimp Tsukejiru Udon (noodles: chilled/warm; broth: hot) — Small 840 yen / Medium 1,030 yen
Rich Seafood Tonkotsu Tsukejiru Udon (noodles: chilled/warm; broth: hot) — Small 790 yen / Medium 980 yen
Topping: Spicy fish powder, 50 yen
All prices include tax; dine-in and takeout are the same price
Takeout requires an additional 50 yen container fee per bowl; prices differ at some stores and for delivery
Takeout: Available / Mobile order: Available / Delivery: Available

Official X Campaign: Daily Chances to Win

To celebrate the launch, the official Hanamaru Udon X account (formerly Twitter: @hanamaru_udon) is running a giveaway offering five free udon vouchers redeemable for any udon of your choice. It uses an instant-win format with results shown on the spot, and entries are accepted daily throughout the period.

Campaign period: Friday, September 11, 2026, 12:10 – Sunday, September 20, 23:59
How to enter: 1) Follow the official X account (@hanamaru_udon); 2) Quote-post with the hashtag #はなまるの濃厚つけ汁うどん
Prize: Five free udon vouchers
Winners: One person per day (10 total)

Summary

Under its slogan “Delicious surprises for everyone,” Hanamaru says it will continue delivering products and services that bring customers both flavor and delight. Will you go for the aromatic new shrimp version, or the classic tonkotsu now dialed up a notch? This autumn, treat yourself to bold dipping broth paired with silky Sanuki udon — available only through late October.