When does the Sugidama Bayside Shakedown collaboration start?

Friday, September 18, 2026, at Sugidama locations nationwide — the same day the film opens in theaters.

What are the three collaboration dishes?

A shima-zushi trio with green chili pepper, a salt-seared otoro and raw salmon duo, and the Sugidama special carpaccio.

How do I get the original stickers?

Order any eligible collaboration dish while dining in, and you receive one sticker per order. Takeout orders are not eligible.

When does the campaign end?

There's no fixed end date. Sales finish once all 100,000 stickers are handed out, and daily quantities are limited because fresh fish is used.

How do I enter the social media campaigns?

Follow @_sugidama_ on X, then post a dish photo with the campaign hashtag by October 18, or repost the designated post during September 7–13.

Sugidama x Bayside Shakedown N.E.W. Sushi Collab

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Key Takeaways: Sugidama’s Bayside Shakedown N.E.W. tie-in runs from September 18, 2026 at locations nationwide. Three limited sushi plates each come with one of 100,000 original stickers, and sales stop once the stickers are gone. Two X campaigns run alongside, offering special sushi tea cups, soy sauce dishes and advance movie tickets.

A “Delicious Case” Breaks Out at Sugidama

FOOD & LIFE INNOVATIONS Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President: Satoshi Okumoto) will launch a collaboration campaign at its casual sushi izakaya chain Sushi Sake Sakana Sugidama to celebrate the release of the film Bayside Shakedown N.E.W.: Race Through the Metropolis! The campaign starts Friday, September 18, 2026 at Sugidama locations nationwide. The theme is “The delicious case is happening at Sugidama!” — created so guests can enjoy the world of the film alongside sushi and à la carte dishes.

Three Collaboration Dishes with Original Stickers

During the campaign, every order of an eligible item comes with one original sticker. The lineup is as follows.

Shima-Zushi Trio with Green Chili Pepper (Bonito, Yellowtail, Raw Salmon)

Bonito, yellowtail and raw salmon are marinated in a special shima-zushi sauce blending green chili pepper with a sweet glaze, creating an addictive sweet-and-spicy plate. Priced at 499 yen (549 yen incl. tax). On sale from September 18, 2026 until the allocated 48,100 stickers run out.

Race Through the Flavor! Intense “Salt-Seared” Duo (Otoro, Raw Salmon)

Thick-cut, satisfying otoro and raw salmon are sprinkled with red salt and seared, then topped with wasabi as an accent to bring out the natural umami of the fish. Priced at 777 yen (855 yen incl. tax). Available until the allocated 34,000 stickers run out.

Sugidama Special Heart-Dancing Carpaccio

Raw salmon, bonito, yellowtail and raw octopus are generously topped with a garlic-scented carpaccio sauce prepared in-house — a luxurious dish that truly makes the heart “dance.” Priced at 918 yen (1,010 yen incl. tax). Available until the allocated 17,900 stickers run out.

Once all 100,000 original stickers have been distributed, sales of the eligible items will also end. Because fresh fish is used, daily quantities are limited, and takeout is not eligible. Sales may be suspended or cancelled, and quantities may vary, depending on supply conditions.

Two Social Media Campaigns Run Alongside

Photo Campaign (202 Winners by Lottery)

Period: Friday, September 18, 2026, 12:00 – Sunday, October 18, 23:59
How to enter: Follow the official Sugidama X account (@_sugidama_), dine at a Sugidama restaurant, then post a photo of your favorite dish with the hashtag “#杉玉の美味しい事件を捜査”
Prize A: Special sushi tea cup (100 winners)
Prize B: Special soy sauce dish (100 winners)
Prize C: T-shirt and sticker set of not-for-sale movie goods (2 winners)

Repost Campaign (Advance Movie Tickets)

Period: Monday, September 7, 2026, 12:00 – Sunday, September 13, 23:59
How to enter: Follow the official Sugidama X account and repost the designated campaign post
Prize: Online advance movie tickets for 10 pairs (20 people)

A public X (formerly Twitter) account is required for both campaigns; private accounts are not eligible. Winners will be contacted by direct message from the official account (@_sugidama_), and prize types cannot be chosen.

Launching on the Film’s Release Day

Bayside Shakedown N.E.W.: Race Through the Metropolis! opens on Friday, September 18, 2026, the same day the Sugidama collaboration begins — perfect timing for a meal before or after the movie. Enjoy sushi, small plates and drinks in a relaxed izakaya setting while savoring the film’s afterglow. Check the campaign website or Sugidama’s official social media for the latest details before visiting.