Hanamaru Udon Launches Silver Week Coupon
Hanamaru Co., Ltd. (headquarters: Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), which operates the Sanuki udon chain Hanamaru Udon, will distribute the “Enjoy! Silver Week Support Coupon” through its official app for five days only, from Saturday, September 19 to Wednesday, September 23, 2026. The coupon takes 100 yen off any udon bowl and is valid at Hanamaru Udon locations nationwide (excluding some stores). Hanamaru is the udon business arm of Yoshinoya Holdings, offering authentic Sanuki udon at affordable prices.
Coupon Details
- Distribution period: Saturday, September 19 – Wednesday, September 23, 2026
- Value: 100 yen off any udon bowl × 2 coupons
- How to get it: Hanamaru Udon official app (free download)
- Takeout: Eligible, though a 50-yen container fee applies per bowl
Because two coupons are issued, customers can enjoy the discount twice during the five-day holiday. It works equally well for a stop on the way to a sightseeing trip, a lunch break for those working through the holidays, or a family meal out.
Every Udon on the Menu Qualifies
As temperature swings grow wider, cravings shift between hot and cold dishes depending on the moment. This coupon covers every udon item on the menu, from the classic “Kake” that showcases the iriko (dried sardine) dashi essential to Sanuki udon, to the vegetable-packed 10-Vegetable Salad Udon.
Examples of Eligible Items
- Rich Shrimp Dipping Udon
- Rich Seafood & Tonkotsu Dipping Udon
- Kake (classic broth udon)
- Soft-Boiled Egg Sesame Tantan
- Pork Shabu Sesame Tantan
- 10-Vegetable Salad Udon
From the depth of the dipping-sauce bowls to the richness of the tantan series and the lightness of the salad udon, diners can pick based on mood and weather, getting an early taste of Japan’s “appetite of autumn.”
Participating Stores
The coupon is valid at Hanamaru Udon, Umagena, Tsurusaku, Sanuki Menya, and Sanuki Udon Takamatsu Chokushi locations nationwide.
Excluded locations are the Tokyo Racecourse store, Shin-Narashino Yu~Neru store, Chikusei Ario Kurashiki store, Chikusei LECT store, and Chikusei Ariake Garden store.
Terms and Conditions
- One coupon takes 100 yen off (tax included) udon items, Takamatsu No.1 Store Curry (single item), Mini Don (single item), or the Nikohana Set within a single transaction
- Each coupon may be used only once during the period
- Requires the purchase of one udon, or a Takamatsu No.1 Store Curry (single), Mini Don (single), or Nikohana Set
- Cannot be combined with other discounts, coupons, or identical coupons (shareholder benefit tickets excepted)
- Expired coupons and screenshots of coupons are not accepted
- Cannot be used if the coupon fails to display due to poor signal
- Not valid at certain stores, facilities, or ticket-machine locations
- Not valid for mobile order, delivery service, or takeout-only registers
More Perks in the Official App
Beyond campaign coupons like this one, the Hanamaru Udon official app regularly delivers app-exclusive deals on seasonal udon and tempura. Downloading it before the holiday means continued savings well after Silver Week.
Summary
Under its motto “Delicious surprises for everyone,” Hanamaru says it will keep delivering products and services that bring both flavor and delight. If you want to fill up on authentic Sanuki udon at a bargain during the autumn holidays, don’t miss these five days from September 19 to 23.