Conveyor-belt sushi chain Hama Sushi will hold the “Hama Sushi Uni and Tasty Toppings Autumn Festival” (はま寿司のうにと旨ねた秋祭り) at its restaurants across Japan starting Friday, September 25, 2026. The headliners are the Uni Tsutsumi, made with natural sea urchin that offers rich umami and sweetness, and the Big-Cut Tuna Harami, which lets you enjoy a rare cut of tuna in a generous slice. Both are priced at ¥100 (¥110 including tax). The lineup also includes playful nigiri featuring fried elements, side dishes showcasing autumn flavors, and a moon-viewing-themed dessert. Based on the official announcement released on September 24, here is a rundown of the menu, prices, and sales periods.
Fair Overview
- Fair name: Hama Sushi Uni and Tasty Toppings Autumn Festival
- Start date: Friday, September 25, 2026
- Locations: Hama Sushi restaurants nationwide (scheduled at 684 locations as of September 24)
- Operator: Hama Sushi Co., Ltd. (headquartered in Minato-ku, Tokyo)
Some items have different sales periods, and all items are available only while supplies last.
Two Headliners at ¥100 (¥110 incl. Tax)
Uni Tsutsumi (¥100 / ¥110 incl. tax)
Made with natural sea urchin that offers rich umami and sweetness, this plate is arguably the star of the fair. Its appeal lies in letting you casually enjoy the flavor of uni at an affordable price. It is sold only until Friday, October 2, so if you don’t want to miss it, visit early in the fair.
Big-Cut Tuna Harami (¥100 / ¥110 incl. tax)
Harami is said to make up only a few percent of a single tuna. Here it is served in a big cut, so you can savor this rare part in a satisfying size. Available until Monday, October 5.
Creative Nigiri for Fried-Food Fans
Ham Cutlet Nigiri (¥160 / ¥176 incl. tax)
A hearty ham cutlet reimagined as sushi and paired with tartar sauce. It’s a quirky creation full of the playful spirit unique to conveyor-belt sushi. Available until Monday, October 5.
Nasu no Agebitashi Nigiri (¥160 / ¥176 incl. tax)
Eggplant is soaked in a special tsuyu broth to draw out its umami and sweetness. It also makes a nice change of pace between seafood nigiri.
Shifuku no Ikkan (Blissful Single-Piece) Series
Mediterranean Big-Cut Bluefin Tuna Chutoro (¥290 / ¥319 incl. tax)
Savor the rich umami of bluefin tuna (hon-maguro) and its melt-in-your-mouth fat. Served as a big cut, it lets you fully appreciate the flavor of chutoro.
Autumn Side Dishes
Yokohama Iekei Ramen (¥390 / ¥429 incl. tax)
Specially made medium-thick noodles, cut using the “sakaba-giri” (reverse-blade) method, are coated in a soup packed with the umami of pork bones and chicken bones. It’s a hearty bowl to enjoy alongside your sushi.
Matsutake Chawanmushi (¥360 / ¥396 incl. tax)
This savory egg custard features matsutake mushrooms, hailed as the king of autumn flavors, for a fragrant and luxurious taste. Enjoy the aroma of the season between bites of sushi.
Nagasaki Horse Mackerel Aji Fry with Tartar Sauce (¥220 / ¥242 incl. tax)
Enjoy the crispy coating and the fluffy, tender flesh of horse mackerel from Nagasaki Prefecture. It comes with tartar sauce.
Moon-Viewing Dessert from Hama Cafe Lab
Otsukimi Mini Parfait (¥240 / ¥264 incl. tax)
Hama Cafe Lab (はまカフェラボ) presents the limited-time Otsukimi Mini Parfait, a moon-viewing twist on its popular Kuromitsu Kinako Soy Milk Pudding (brown sugar syrup and roasted soybean flour). Yellow shiratama rice dumplings represent the moon and add a delightfully chewy texture. It’s a dessert that brings a touch of autumn atmosphere to the end of your meal.
Menu and Price List
- Uni Tsutsumi: ¥100 (¥110 incl. tax), until Friday, October 2
- Big-Cut Tuna Harami: ¥100 (¥110 incl. tax), until Monday, October 5
- Ham Cutlet Nigiri: ¥160 (¥176 incl. tax), until Monday, October 5
- Nasu no Agebitashi Nigiri: ¥160 (¥176 incl. tax)
- Mediterranean Big-Cut Bluefin Tuna Chutoro: ¥290 (¥319 incl. tax)
- Yokohama Iekei Ramen: ¥390 (¥429 incl. tax)
- Matsutake Chawanmushi: ¥360 (¥396 incl. tax)
- Nagasaki Horse Mackerel Aji Fry with Tartar Sauce: ¥220 (¥242 incl. tax)
- Otsukimi Mini Parfait: ¥240 (¥264 incl. tax)
Win a ¥3,000 Meal Voucher on the Official X Account
To celebrate the fair, Hama Sushi’s official X account is running a giveaway campaign.
- Campaign period: Friday, September 25, 10:30 to Tuesday, September 29, 23:59
- How to enter: (1) Follow the official Hama Sushi account (@hamasushi_jp); (2) Quote-post the campaign post from the official account
- Prize: A ¥3,000 meal voucher usable at Hama Sushi (80 winners in total, chosen by lottery)
Summary
Led by the ¥100 (¥110 incl. tax) Uni Tsutsumi and Big-Cut Tuna Harami, the Hama Sushi Uni and Tasty Toppings Autumn Festival offers everything from creative nigiri to autumn side dishes and a moon-viewing dessert. Start with the items that end soonest, and enjoy them all.
Source: press release by 株式会社ゼンショーホールディングス (PR TIMES, in Japanese)