Sushiro x Pompompurin: First-Ever Collab Starts October 7
Akindo Sushiro Co., Ltd. (headquartered in Suita, Osaka) will launch its first-ever collaboration with Sanrio’s popular character Pompompurin at Sushiro restaurants across Japan starting Wednesday, October 7, 2026. Pompompurin celebrates its 30th debut anniversary this year and has just taken first place in the “2026 Sanrio Character Ranking.” The collab was born from Sushiro’s wish to offer content that guests can enjoy alongside their sushi.
The collab theme is “スシローでポムロー (Sushiro de Pomuro).” The campaign runs in two phases, Phase 1 (from October 7) and Phase 2 (from October 21), with a wide range of menu items that come with collectible goods.
Phase 1 Menu (from October 7)
Sushi with Collab Picks (7 designs)
- Ebi Ebi Salad: from ¥280 incl. tax (297,000 picks available)
- Hamburg Steak Nigiri: from ¥250 incl. tax (315,000 picks available)
Note: The regular “Kodawari Hamburg Nigiri” without goods is also on the menu, so check carefully when ordering.
Desserts with Collab Stickers (5 designs, holographic)
- Tiramisu Cake: from ¥380 incl. tax (234,000 stickers available)
Phase 2 Menu (from October 21)
Sushi with Collab Picks (7 designs)
- Ikura Tsutsumi: from ¥280 incl. tax (315,000 picks available)
- Teritama Gunkan: from ¥250 incl. tax (243,000 picks available)
Desserts with Collab Stickers (5 designs, holographic)
- Pudding à la Mode: from ¥380 incl. tax (207,000 stickers available)
A 5% Off Coupon on the Back of Each Sticker
The back of each collab sticker carries a 5% off Sushiro coupon, valid from Wednesday, November 18 to Sunday, December 20, 2026, and usable any number of times during that period. Scan the QR code on the back with your smartphone, then scan the coupon QR code shown on the web page at the self-checkout. Scanning the code on the sticker directly at the self-checkout will not apply the discount. Online takeout orders and delivery are not eligible.
“Maze Maze! Purinppe”: A Pudding Treat for Pompompurin
Made with pudding, Pompompurin’s favorite food, the dessert “Maze Maze! Purinppe” also debuts on Wednesday, October 7. Developed by a pastry chef from “SUSHIRO Cafe,” it comes with one holographic collab sparkle sticker (1 design) per order. It is priced from ¥430 incl. tax, with 315,000 stickers available.
Soft Drinks with Collab Mascots
- Phase 1 (from October 7): from ¥1,320 incl. tax, 216,000 mascots available
- Phase 2 (from October 21): from ¥1,320 incl. tax, 153,000 mascots available
Each phase features 4 mascots (3 regular designs plus 1 secret), and sizes vary by design. Eligible drinks may differ at some stores, and regular soft drinks without goods are also sold.
The Make-It-Yourself “Tsukuro Set” Gets a Collab Version
The “Tsukuro Set,” which includes shrimp, tuna, salmon, tamago (egg), salmon roe, corn mayo, cucumber, mini sushi rice and nori, also arrives with a collab sheet (5 designs).
- Phase 1 with Collab Mini Charm (3 designs): from ¥760 incl. tax (from October 7, 450,000 charms available)
- Phase 2 with Collab Zipper Pouch (4 designs): from ¥740 incl. tax (from October 21, 216,000 pouches available)
These sets do not include “Puchiro Coins.” The regular “Jibun de Tsukuro Set” without goods is also sold, so order carefully.
App Campaign: Win an Original Blanket
Register with the official Sushiro app and enter via the dedicated page for a chance to be one of 100 winners of an original-design blanket. The campaign runs from Wednesday, October 7 to Sunday, November 8, 2026, 23:59:59 JST. Download the app, create an account, and enter from within the app.
Things to Know Before Ordering
- Picks, stickers, mascots and other goods are given randomly, one per eligible item; designs cannot be chosen.
- All items end once the goods run out, and takeout is not available.
- Prices vary by store; check the Sushiro app or website for availability and prices.
- For the mascot drinks and Tsukuro Sets, Sushiro asks customers to avoid bulk buying, purchasing for resale, or ordering multiple items per person.
- To reduce food waste, please order only what you can eat.
Phase 2 menu items and goods join the lineup from October 21. Goods are available only while supplies last, so fans should head to Sushiro locations across Japan early.
Source: press release by 株式会社FOOD & LIFE COMPANIES (PR TIMES, in Japanese)