Large-Cut Flame-Grilled Bincho Albacore Arrives at Hama Sushi for 110 Yen
Hama Sushi Co., Ltd. (headquartered in Minato-ku, Tokyo, and led by President and Representative Director Minami), a Zensho Holdings group company, will start selling limited-time items at its Hama Sushi chain restaurants nationwide from Tuesday, October 6, 2026. The headline item is the Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor), priced at 100 yen (110 yen including tax). Joining it on the limited menu are two items featuring Hokkaido seafood: Hokkaido-Landed Herring and Hokkaido Whelk Kimchi Gunkan. This article covers each item, its price, key notes, and the campaign details.
Fair Overview
- Start date: Tuesday, October 6, 2026
- Locations: Hama Sushi restaurants nationwide (scheduled at 684 stores as of October 5)
- Availability: Limited time only, while supplies last
- Featured items: Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor) / Hokkaido-Landed Herring / Hokkaido Whelk Kimchi Gunkan
Note that the press release does not specify an end date, and some items have different sales periods. If there is a particular item you want to try, visiting early is the safest choice.
Limited-Time Item Details
Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor) | 100 yen (110 yen incl. tax)
Bincho is the Japanese name for albacore tuna, a sushi topping well loved for its soft texture. For this item, the albacore is cut into large pieces and grilled over an open flame. It is finished with the refreshing aroma of shiso leaf and a garlic-scented soy sauce, which Hama Sushi describes as an appetite-whetting dish. The smoky notes from flame-grilling combine with the fragrance of shiso and garlic, offering a different experience from raw tuna. At 110 yen including tax, it is also the most affordable item in this fair.
Hokkaido-Landed Herring | 120 yen (132 yen incl. tax)
This sushi features herring landed in Hokkaido. According to the press release, it offers rich umami and the refined sweetness of its fat. Herring is often associated with processed products such as dried herring (migaki nishin) or herring roe (kazunoko), but here you can enjoy the natural umami and sweet fat of the fish itself as a sushi topping.
Hokkaido Whelk Kimchi Gunkan | 160 yen (176 yen incl. tax)
Whelk from Hokkaido is tossed with kimchi and served as gunkan-style sushi. Alongside the crunchy bite characteristic of whelk, the shellfish umami that builds as you chew pairs with the mild heat of kimchi for an addictive flavor. The combination of shellfish texture and kimchi spice gives it a distinctive character, making it a good pick when you want to change things up mid-meal. At 176 yen including tax, it is the priciest of the three, but it stands out as a gunkan made with Hokkaido shellfish.
Price List (Tax Included)
- Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor): 110 yen (100 yen before tax)
- Hokkaido-Landed Herring: 132 yen (120 yen before tax)
- Hokkaido Whelk Kimchi Gunkan: 176 yen (160 yen before tax)
Ordering one plate of each comes to 418 yen including tax. With smoky grilled albacore, rich fatty herring, and spicy whelk gunkan, the three items differ in both ingredients and flavor profile, so trying them side by side is a great way to enjoy the fair.
Win a 3,000 Yen Dining Voucher on the Official X Account
To celebrate the fair, Hama Sushi is running a campaign on its official X account. A total of 80 winners will be drawn by lottery to receive a 3,000 yen dining voucher usable at Hama Sushi. The press release does not include details such as how to enter or the entry period, so those interested should check the announcement on the official Hama Sushi X account.
Notes Before You Visit
- Items are available only while supplies last.
- Some items have different sales periods.
- The items are scheduled to be sold at 684 stores (as of October 5).
- Product images in the press release are for illustrative purposes only.
Summary
Starting Tuesday, October 6, Hama Sushi limited-time fair is led by the Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor) at 110 yen including tax, alongside Hokkaido-Landed Herring (132 yen incl. tax) and Hokkaido Whelk Kimchi Gunkan (176 yen incl. tax). All items are available only while supplies last, so check them out early if any catch your eye, and keep an eye on the official X campaign as well.
Source: press release by 株式会社ゼンショーホールディングス (PR TIMES, in Japanese)