Burger King Japan’s Autumn Special Mushroom Whopper arrives October 23, 2026. It pairs four kinds of roasted mushrooms and flame-grilled beef with a new, spicy Original Herb Sauce made with oregano and thyme, and comes in regular, Double, and Jr. sizes starting at ¥590 à la carte. Through October 29, regular and Double Mushroom Whopper sets are ¥300 off in store, so fries and a drink effectively come free. A New Autumn Edition of Burger King’s Popular Series BK Japan Co., Ltd. (headquartered in Chiyoda, Tokyo), which operates Burger King in Japan, will release three limited-time items in the new Autumn Special Mushroom Whopper lineup starting Friday, October 23, 2026. The Mushroom Whopper has become one of Burger King’s go-to limited-time series, and the star of this new edition is the Original Herb Sauce, a new-style sauce that pairs the fresh notes of oregano and thyme with a…

Zetteria’s Creamy & Warm Shrimp Gratin Fair is set to run from Wednesday, October 28, 2026, until late November at 270 stores, while supplies last. All three new burgers share a crispy shrimp gratin croquette, and their sauce combinations set them apart. Tax-included prices range from ¥560 for the tangy Tartar Demi to ¥640 for the shrimp-forward Luxurious Bisque, with the rich Demi Cheese at ¥590. Zetteria’s Fall–Winter Favorite, the “Creamy & Warm Shrimp Gratin Fair,” Returns Japanese hamburger chain Zetteria will hold its limited-time “Toro~ri Attaka Ebi Gratin Fair” (Creamy & Warm Shrimp Gratin Fair) starting Wednesday, October 28, 2026. The fair is a hit every year as the weather turns chilly in fall and winter, and this year it features three new limited-time items, led by the Luxurious Bisque Shrimp Gratin Burger. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) The star shared by all three is the

Burger King Japan’s King Fusion ~made with KITKAT®~ goes on sale Friday, October 23, 2026, at ¥490 including tax. Mellow soft serve and rich chocolate sauce come topped with two kinds of KitKat flakes, toasty sugar wafer and chocolate-coated, and the sundae is meant to be stirred before eating. Quantities are limited, delivery isn’t offered, and three locations don’t carry it. BK Japan Co., Ltd., which operates Burger King® in Japan, will release “King Fusion ~made with KITKAT®~,” the latest addition to its popular King Fusion sundae series, for a limited time starting Friday, October 23, 2026. This indulgent chocolate sundae pairs mellow soft serve with rich, smooth chocolate sauce and crunchy KitKat flakes, and is designed to be mixed together before eating. Image: 株式会社ビーケー・ジャパン (PR TIMES press release) Product Overview Product name: King Fusion ~made with KITKAT®~ Release date: From Friday, October 23, 2026 (limited time, limited

MOS Burger and plush capsule toy brand Niccolino team up for the first time with “MOS Burger Plushies,” six smiling designs including a secret one. The blind-box toys cost 500 yen (tax included) and go on sale October 30, 2026, at 204 select MOS Burger stores while supplies last. A follow-and-repost campaign on X gives a MOS Burger Basket Plushie to 50 winners through November 3. MOS Food Services, Inc., the operator of MOS Burger, has announced a new capsule toy called “MOS Burger Plushies.” The toy was made in collaboration with capsule toy maker Qualia Co., Ltd. It will go on sale at select MOS Burger locations (limited to 204 stores) starting Friday, October 30, 2026. This is the first-ever collaboration between MOS Burger and Niccolino, a popular plush capsule toy brand. The toy has been sold at capsule toy specialty shops across Japan since Monday, October

From 3:00 pm on Tuesday, October 27, 2026, Matsuya cuts prices on 13 MATSUYA DELI takeout dishes by ¥70 to ¥140, so every item costs ¥550 or less. The classic Gyuzara DELI drops from ¥370 to ¥290, and all six yakiniku and hamburg steak items are ¥140 off. The new prices apply at Matsuya stores nationwide, excluding some locations, with no end date announced. Matsuya Cuts Prices on 13 MATSUYA DELI Items from October 27, 2026 Matsuya Foods Co., Ltd. operates Matsuya, the chain known for gyumeshi (beef bowls), curry and set meals. The company has announced new, lower prices for 13 items in its MATSUYA DELI takeout series, starting at 3:00 pm on Tuesday, October 27, 2026. Gyuzara (simmered beef) items drop by ¥80. The Sogyo (Founder’s) Beef Curry drops by ¥70, and yakiniku and hamburg steak items drop by ¥140. The maximum saving is ¥140. Matsuya

Hanamaru Udon’s first nationwide duck broth udon comes in two styles: the hot Kamo Negi Udon and the dipping-style Kamo Seiro Udon, where cold noodles go into a hot broth. Both feature a rich duck-fat broth, tender duck meat, and grilled white leeks. They’re sold at most stores in Japan from October 22, 2026 until early December, with small bowls starting at ¥790 including tax. According to a press release distributed by Yoshinoya Holdings on October 21, 2026, Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa), which operates the Sanuki udon chain Hanamaru Udon, is launching two new dishes for late autumn: Kamo Negi Udon (duck and leek udon) and Kamo Seiro Udon (chilled udon with a hot duck dipping broth). These are the first duck broth udon dishes Hanamaru Udon has offered nationwide. They go on sale for a limited time from Thursday, October 22, 2026, at Hanamaru

Shabu-Yo’s first movie collaboration, with Godzilla-0.0, runs at every location from October 22 to mid-November 2026. Three all-you-can-eat courses feature the Despair Black Jjigae Broth, Dorsal Fin Gyoza and jet-black cheese dumplings, and the weekday lunch Two Kinds of Pork course costs ¥2,309 incl. tax. Each paying diner on an eligible course also gets a random cork coaster from five designs while supplies last. Shabu-Yo, the all-you-can-eat shabu-shabu chain run by the Skylark Group, is launching its first-ever movie collaboration. Its partner is Godzilla-0.0, which opens in Japanese theaters on Tuesday, November 3, 2026 (a national holiday). From Thursday, October 22, every Shabu-Yo location will offer limited-time collaboration courses featuring a Godzilla-inspired broth, exclusive ingredients and original merchandise. Image: 株式会社すかいらーくホールディングス (PR TIMES press release) Shabu-Yo x Godzilla-0.0 Collaboration Overview Period: October 22 (Thu) to mid-November 2026 (tentative; may end without notice) Locations: All Shabu-Yo restaurants (pork cuts may

Round 2 of Yoshinoya’s Ouchi Yoshinoya Campaign 2026 with Hello Kitty adds the Original Hello Kitty Donburi, a Japan-made melamine bowl featuring Kitty and her twin sister Mimmy, with a bottom design marking 10 years of collaboration. Sold in limited quantities, it comes with two packs of frozen gyudon topping for 4,180 yen (tax included). The bowl isn’t microwave- or dishwasher-safe, so the topping is best heated separately. The second round of the Ouchi Yoshinoya Campaign 2026 (roughly, the Yoshinoya at Home Campaign), a collaboration between Yoshinoya and Sanrio’s beloved character Hello Kitty, kicked off at 12:00 noon on Tuesday, October 20, 2026. The star this time is the Original Hello Kitty Donburi, a bowl modeled on Yoshinoya’s signature donburi and decorated with Hello Kitty and her twin sister Mimmy. It is being sold in limited quantities through the Yoshinoya Official Online Shop and Yoshinoya’s stores on major

Nakau’s Shibikara Mala Tantan Udon arrives on October 28, 2026, at ¥690 for a regular bowl. A bonito-and-kombu sesame broth gets crisp shredded white leek and a mala sauce built from seven spices, including cumin, star anise and sansho pepper. It is slated for 446 Nakau restaurants, and extra mala sauce is available on the side for ¥30. A Numbing New Addition to Nakau’s Autumn-Winter Tantan Udon Nakau Co., Ltd., a Zensho Holdings group company headquartered in Minato, Tokyo, which operates the Nakau chain of rice bowls and Kyoto-style udon, will launch its new Shibikara Mala Tantan Udon (痺辛麻辣担々うどん, pronounced shibikara mala) from 11:00 a.m. on Wednesday, October 28, 2026. The regular size is priced at ¥690 including tax. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Every year, Nakau offers its popular Tantan Udon as the weather turns chilly in autumn and winter. The new Shibikara Mala Tantan Udon

Goshoku’s long-selling Ika no Sugata Age fried squid returns in a CoCo Ichibanya-supervised Pork Curry Flavor, this time as a year-round product instead of a limited run. It hits convenience stores on Monday, October 26, 2026, and other retailers from November 9. Pork umami and onion sweetness form the base, finished with aromatic spice and a sharp, clean heat. Goshoku x CoCo Ichibanya Collab ‘Ika no Sugata Age’ Becomes a Year-Round Product Ichibanya Co., Ltd. (headquartered in Ichinomiya, Aichi; President and Representative Director Mamoru Kuzuhara), operator of the curry restaurant chain Curry House CoCo Ichibanya, and Goshoku Co., Ltd. (headquartered in Kobe, Hyogo; President and Representative Director Yuichi Sunagawa) are releasing a collaboration product, Ika no Sugata Age CoCo Ichibanya-Supervised Pork Curry Flavor (いかの姿あげ CoCo壱番屋監修 ポークカレー風味). It launches first at convenience stores on Monday, October 26, 2026, and goes on sale at other retailers from Monday, November 9,

Sugidama’s 9th anniversary fair runs at locations across Japan from October 21, 2026. The headline item is a dinner-only two-piece plate of red-salt otoro and oil-blanched scallop, and each order comes with a ¥500 coupon valid from October 31 to December 25. Lemon sours cost ¥99 (¥109 incl. tax) through October 30, and every item is limited in daily quantity. Sugidama Turns 9: The Sugidama 9th Anniversary Fair Starts October 21 (Wed) The casual sushi izakaya chain “Sushi Sake Sakana Sugidama” (鮨 酒 肴 杉玉) is celebrating its 9th anniversary. The Sugidama 9th Anniversary Fair runs at Sugidama locations across Japan from Wednesday, October 21, 2026. The operator, FOOD & LIFE INNOVATIONS Co., Ltd., is holding the fair to mark nine years since Sugidama opened and to thank its customers. The star item is the 9th Anniversary Special 2-Piece Plate, which pairs otoro (fatty tuna belly) and scallop

Hattendo’s melting custard cream comes to all Jonathan’s and Musashino Mori Coffee locations from October 22, with sales planned through December 9, 2026. Jonathan’s pairs it with in-season wase mikan in brûlée pancakes and a mini parfait. Musashino Mori Coffee tops its signature chilled pancakes with it and adds it to drinks. The collaboration items aren’t available before 10:30 a.m. Hattendo × Jonathan’s & Musashino Mori Coffee: First Collaboration Launches October 22 Skylark Restaurants Co., Ltd., which operates Jonathan’s and Musashino Mori Coffee, will launch its first-ever collaboration sweets with Hattendo, the brand famous for its cream buns, starting Thursday, October 22, 2026. Featuring Hattendo’s silky “melting custard cream,” Jonathan’s pairs it with in-season wase (early-ripening) mikan, while Musashino Mori Coffee combines it with its signature chilled pancakes in a lineup of limited-time desserts. Image: 株式会社すかいらーくホールディングス (PR TIMES press release) Image: 株式会社すかいらーくホールディングス (PR TIMES press release) Event Overview

Matsunoya doubles the fried side on eight katsu combo sets from 3:00 p.m. on October 21, 2026, with no price increase. Karaage goes from three to six pieces and fried oysters from two to four, and sets start at ¥970. Stores nationwide take part, except expressway parking area locations and some other branches. Japanese tonkatsu chain Matsunoya is launching its autumn “Double Portion Fair” (Bairyo Fair) from 3:00 p.m. on Wednesday, October 21, 2026. Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo) announced the fair on October 16. The fair doubles the fried side dishes that come with Matsunoya’s popular pork loin katsu combo set meals at no extra cost. Here is everything fried-food lovers need to know about this autumn deal. Image: 株式会社松屋フーズホールディングス (PR TIMES press release) What Is the Double Portion Fair? Matsunoya’s combo set meals pair its signature pork loin katsu with one additional fried

Burger King Japan’s ‘On the Beef’ series returns from October 16 to 22, 2026, and puts the flame-grilled 100% beef patty front and center. The salt-and-pepper versions start at ¥450. The sauce versions come with a choice of spicy, teriyaki or BBQ and start at ¥550. Every item comes as a single or a double, and each one includes an original sticker while supplies last. Burger King® Brings Back ‘On the Beef’ for One Week Only BK Japan Co., Ltd. is bringing back its ‘On the Beef’ (オン ザ ビーフ) series for one week only, from Friday, October 16 to Thursday, October 22, 2026. The series lets you enjoy Burger King®’s signature flame-grilled 100% beef patty just as it is. There are four items in the lineup. ‘On the Beef’ and ‘Beef on the Beef’ are seasoned simply with salt and pepper. ‘Sauce on the Beef’ and ‘Sauce

Domino’s Pizza Japan has brought back Takeout Half Price™, so takeout pizzas cost 50% of the delivery price from October 15, 2026. Delivery orders get 40% off instead, and both offers cover every pizza except Pizza BENTO. The deal applies first to website and app orders, can’t be combined with other discounts or coupons, and has no announced end date. Domino’s Pizza Launches a “40% Off Delivery” or “Half-Price Takeout” Campaign Domino’s Pizza Japan, Inc. runs the Domino’s home-delivery pizza chain and is headquartered in Shinagawa, Tokyo. On Thursday, October 15, 2026, it launched a money-saving campaign. Customers can choose their discount based on how they receive their order. Delivery orders get 40% off eligible pizzas. Takeout orders get “Takeout Half Price™” (Omochikaeri Hangaku™), which is half the delivery price. The offer covers all pizzas except Pizza BENTO. It applies first to online orders placed through the Domino’s

The CoCoICHI app relaunches on November 4, 2026 with Cocopo, a points program that gives you 1 point per ¥100 (tax included) when you scan your receipt’s 2D code. You can trade points for topping tickets, such as a pork loin cutlet for 400 points, and Gold and Platinum members earn at a higher rate. Signing up by 23:59 JST on November 3 earns you 100 bonus points. CoCo Ichibanya’s Official App Relaunches on November 4 with New Cocopo Points Ichibanya Co., Ltd. (headquartered in Ichinomiya, Aichi Prefecture), operator of the curry chain CoCo Ichibanya, has announced that its official app, the Curry House CoCo Ichibanya Official App (the CoCoICHI app), will be relaunched on Wednesday, November 4, 2026. The headline feature is Cocopo (ココポ), a new points program in which you earn points based on how much you spend at CoCo Ichibanya restaurants across Japan. The update

From October 21, 2026, Zetteria customers who buy a Wakuwaku Set or Wakuwaku Set Morning get a random Powerpuff Girls Original Round Tin Pouch with a carabiner. There are four designs, including a secret one with all three girls, and their backs form one picture when lined up. The giveaway is planned at 271 stores through mid-January 2027, while supplies last. Powerpuff Girls × Zetteria Collaboration Part 1 Kicks Off October 21 On October 14, 2026, Zensho Holdings announced that Zetteria, the hamburger chain operated by Burger One Co., Ltd., will launch the first part of a collaboration with Cartoon Network’s popular animated series The Powerpuff Girls. Starting Wednesday, October 21, Zetteria will offer the limited-time “Yummy Power Up! Wakuwaku Set,” which comes with original merchandise. The campaign is run in partnership with Warner Bros. Discovery Global Consumer Products. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Zetteria’s Wakuwaku Set

Coco’s teams up with Project SEKAI from October 21 to December 15, 2026, at all 504 locations except airport stores. Each eligible item ordered earns one random A4 clear file from 26 exclusive designs, and three unit-themed dishes appear in each half of the campaign. Scanning the QR code on the touch panel unlocks original voice lines from characters such as Hatsune Miku and Tsukasa Tenma. Coco’s x Project SEKAI Collab Kicks Off October 21 Zensho Group family restaurant chain Coco’s will run a collaboration campaign with the mobile game “Project SEKAI COLORFUL STAGE! feat. Hatsune Miku” from Wednesday, October 21 to Tuesday, December 15, 2026. Titled “Welcome to Coco’s! Colorful Deliciousness for You♪ Campaign,” it covers all 504 locations except airport stores (as of October 14). Image: 株式会社ゼンショーホールディングス (PR TIMES press release) All 26 members of the game’s six units appear in newly drawn Coco’s-exclusive illustrations, with