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Key Takeaways: Matsunoya puts Fried Horse Mackerel and Fried Oysters back on the menu from 3:00 p.m. on September 16, 2026, at stores nationwide. Sets run from 930 yen, with the morning-only Fried Horse Mackerel set at 550 yen from 4:00 a.m. to 11:00 a.m. Both fries come with the chain’s rich tartar sauce. Matsunoya’s Signature Seafood Fry Returns Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch Fried Horse Mackerel (Aji Fry) and Fried Oysters (Kaki Fry) at its tonkatsu chain Matsunoya from 3:00 p.m. on Wednesday, September 16, 2026. These “hidden favorite” menu items, praised every time they appear, are back once again this year. Coated in the crispy batter only a tonkatsu specialty restaurant can deliver, these seafood fries are a must-try not just for Matsunoya regulars but for seafood lovers everywhere. With oysters offering an early taste of winter, it is a […]

Key Takeaways: Sugidama’s Bayside Shakedown N.E.W. tie-in runs from September 18, 2026 at locations nationwide. Three limited sushi plates each come with one of 100,000 original stickers, and sales stop once the stickers are gone. Two X campaigns run alongside, offering special sushi tea cups, soy sauce dishes and advance movie tickets. A “Delicious Case” Breaks Out at Sugidama FOOD & LIFE INNOVATIONS Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President: Satoshi Okumoto) will launch a collaboration campaign at its casual sushi izakaya chain Sushi Sake Sakana Sugidama to celebrate the release of the film Bayside Shakedown N.E.W.: Race Through the Metropolis! The campaign starts Friday, September 18, 2026 at Sugidama locations nationwide. The theme is “The delicious case is happening at Sugidama!” — created so guests can enjoy the world of the film alongside sushi and à la carte dishes. Three Collaboration Dishes with Original Stickers During the campaign, every order

Key Takeaways: Skylark’s Anpanman Club adds an exclusive doll set on Thursday, September 17, 2026. Order a kids menu item marked with the points icon at Gusto, Bamiyan, Yumean, Steak Gusto or Grazie Gardens and you get one point card; three cards are guaranteed to win one of six chef-outfit dolls with an accessory. Stocks are limited. Get an Original Anpanman Doll Set with Skylark Group Kids Menus Skylark Restaurants Co., Ltd. (headquarters: Musashino City, Tokyo; President Takashi Nakajima), operator of Gusto and other chains, runs a children’s service called the “Skylark Group Anpanman Club.” From Thursday, September 17, 2026, a brand-new reward joins the lineup: an original doll set from the hugely popular “Anpanman Hajimete House Series,” exchangeable for three point cards. Quantities are limited and the offer ends once stocks run out. Skylark Exclusive: Play Restaurant with Anpanman in Chef Outfits This reward features an exclusive original design

Key Takeaways: Zetteria’s second Narumiya Characters collaboration starts September 16, 2026. Buying any Wakuwaku Set — from the 490-yen Half Churro Set to the 630-yen Cheeseburger Set, or a 450-yen upgrade on any burger — gets you one randomly chosen original puffy sticker. Only 50,000 servings are available across 270 stores, capped at three per customer. Zetteria x Narumiya Characters collaboration returns on September 16 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura, HQ: Minato-ku, Tokyo) under the Zensho Holdings group, will launch the second volume of its “ZETTERIA Burger Party Wakuwaku Set” collaboration with Narumiya Characters from Narumiya International Co., Ltd. (President: Daisuke Hosaka, HQ: Minato-ku, Tokyo) on Wednesday, September 16, 2026. Buy an eligible set and receive one original puffy sticker at random while limited stocks last. The highlight: newly drawn “original puffy stickers” This time the giveaway is an original sticker with

Key Takeaways: Domino’s Pizza Japan is running the Desire Gaming Set from September 14 to October 11, 2026. Order one qualifying pizza — priced at 2,490 yen or more at delivery S size — plus any one side, and a 250ml Red Bull Energy Drink comes free. Nineteen pizzas and a long side menu qualify, and takeout is available too. Domino’s Pizza Japan (headquarters: Shinagawa-ku, Tokyo; President & CEO: Dieter Habel), the country’s leading delivery pizza chain, will offer the “Desire Gaming Set” for a limited time from Monday, September 14 to Sunday, October 11, 2026. Order one qualifying pizza plus one side menu item and receive one free 250ml Red Bull Energy Drink. What Is the “Desire Gaming Set”? The Desire Gaming Set is a limited-time offer: order one qualifying pizza priced at 2,490 yen or more (delivery, S size) along with any one side menu item, and a

Key Takeaways: Jolly Pasta opens its Freshly Piped Mont Blanc Fair on Thursday, September 17, 2026, at all 322 stores. Three desserts share the same Italian chestnut paste but change the base: aged sweet potato with meringue, a freshly baked cheese pastry, or panna cotta. Prices run from 539 yen to 869 yen including tax, covering a light post-meal sweet through to a full cafe dessert. Three Autumn Dolci Starring Italian Chestnut Paste Jolly Pasta, the pasta specialty restaurant chain operated by Jolly Pasta Co., Ltd. (President: Yuki Yasumoto, HQ: Minato-ku, Tokyo) under ZENSHO Holdings, will launch its Freshly Piped Mont Blanc Fair on Thursday, September 17, 2026. The lineup features three autumn desserts generously piped with chestnut paste made from richly flavored Italian chestnuts. Jolly Pasta rotates its dessert menu around a different theme each season, and this time the theme is freshly piped Mont Blanc. Options range from

Key Takeaways: Hanamaru Udon is running two dipping-broth udon nationwide from September 10 to late October 2026. The new Rich Shrimp Tsukejiru Udon builds its broth from shrimp ground shell and all plus shrimp-infused oil, at 840 yen for a small. The returning Rich Seafood Tonkotsu version, with its pork bone depth turned up this year, starts at 790 yen. Silky Sanuki Udon Meets Bold Dipping Broth This Autumn Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain Hanamaru Udon, will begin selling two limited-time menu items — Rich Shrimp Tsukejiru Udon and Rich Seafood Tonkotsu Tsukejiru Udon — at Hanamaru Udon locations nationwide (excluding some stores) starting Thursday, September 10, 2026. Hanamaru is part of the Yoshinoya Holdings group. Both dipping broths were developed to pair perfectly with udon. Despite their bold, concentrated flavors, the supple, silky texture unique to Sanuki

Key Takeaways: Zetteria’s Tsukimi Burger Fair Vol. 2 runs from September 16, 2026 through early October at roughly 270 stores nationwide. The Triple Tsukimi Cheeseburger stacks three beef patties and three slices of cheddar for 870 yen, while the Double version costs 750 yen. Both add a soft in-store-cooked egg, a tsukimi sauce built on three soy sauces and hatcho miso, and yuzu mayo. Zetteria Kicks Off Tsukimi Burger Fair Vol. 2 on September 16 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; head office: Minato-ku, Tokyo), a company under the Zensho Holdings group, will launch its limited-time “Tsukimi Burger Fair Vol. 2” at stores nationwide starting Wednesday, September 16, 2026. Two items headline the lineup: the Triple Tsukimi Cheeseburger and the Double Tsukimi Cheeseburger, both stacked generously with 100% beef patties and cheddar cheese for a seriously satisfying bite. Zetteria is currently running “Tsukimi

Key Takeaways: Big Boy and Victoria Station run the Autumn Feast Kuroge Wagyu Sirloin Steak Fair from Tuesday, September 15, 2026 through early October at a planned 167 locations. Domestic Kuroge Wagyu sirloin graded 4 or above is grilled over direct flame at 300°C, with an 80g steak at 2,079 yen including tax and combination plates that pair sirloin with the signature Otawara Hamburg. Big Boy to Hold “Autumn Feast Kuroge Wagyu Sirloin Steak Fair” from September 15 Big Boy Japan Co., Ltd. (President: Hidekazu Konno; Head Office: Minato-ku, Tokyo), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold the “Autumn Feast Kuroge Wagyu Sirloin Steak Fair” starting Tuesday, September 15, 2026. The company is part of the Zensho Holdings group (listed on the Tokyo Stock Exchange Prime Market; Representative: Yohei Ogawa), and this fair offers a premium lineup perfectly suited to Japan’s

Key Takeaways: Bamiyan’s 40th-anniversary “Xie Xie Bamiyan” fair runs from September 10 to November 22, 2026 at all locations. The mala soup that has sold 4.5 million servings since March 2024 gains a white soy milk edition, and a white mapo tofu with shrimp joins the Sichuan original. Two desserts use Lotte’s Asia ni Koishite brown sugar oolong milk tea ice cream. Bamiyan Celebrates 40 Years with the “Xie Xie Bamiyan” Fair Bamiyan, the Chinese restaurant chain of the Skylark Group (operated by Skylark Restaurants Co., Ltd., headquartered in Musashino, Tokyo, President Takashi Nakajima), is marking its 40th anniversary with the “Xie Xie Bamiyan” fair, running from Thursday, September 10 to Sunday, November 22, 2026, at all Bamiyan locations. The lineup packs in celebratory red-and-white dishes, an indulgent new ramen, and collaboration desserts made with Lotte’s popular “Asia ni Koishite” ice cream. 40th Anniversary: Signature Dishes Go “Red and White”