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Key Takeaways：COCO’S kicks off its Summer Beef Hamburg Steak Fair on July 31, 2026, serving four takes on its 100% beef signature dish: garlic, green onion & salted lemon, a cut steak combo, and a fry combo. Prices run 1,309–2,079 yen with tax, and the fair lasts until late August at about 504 stores nationwide — a solid excuse to load up on protein when the summer heat hits. COCO’S Japan Co., Ltd. (headquartered in Minato-ku, Tokyo; President: Naoya Ichiki), part of the Zensho Holdings group, will kick off its Summer Beef Hamburg Steak Fair at COCO’S family restaurants nationwide starting Friday, July 31, 2026. About the Fair The Beef Hamburg Steak is a signature COCO’S dish made with 100% beef, prized for its rich, meaty flavor and coarsely ground texture. Timed for the season when the summer heat makes you crave a hearty meat fix, the fair pairs the […]

Key Takeaways：Shabu-Yo’s Summer Festival Campaign kicks off July 23, 2026, with a no-loss “Ennichi Lottery” where every ticket wins — top prizes are a double waffle maker and original towels. Add a limited Coating Chocolate for DIY festival desserts, a weekday 10% student discount, and an extra ticket for joining the food-waste-cutting Komamedori challenge. Shabu-Yo Brings You a Summer Festival Where Everyone Wins Shabu-Yo, the all-you-can-eat shabu-shabu brand operated by Skylark Restaurants, will hold a limited-quantity “Summer Festival Campaign” starting Thursday, July 23, 2026. The highlight is the “Ennichi Lottery” (festival draw), offering prizes available only here — and best of all, there are no losing tickets, making summer dining even more fun. The No-Loss “Ennichi Lottery” Customers who dine at Shabu-Yo during the period can draw lottery tickets. Groups of 1–5 receive one ticket per person, while groups of 6 or more receive up to 6 tickets per group.

Key Takeaways：Gyoza no Ohsho brings back summer with a limited-run “Summer Ramen” (858 yen incl. tax), a spicy-yet-refreshing bowl built on its signature Chuka Soba broth with sansho, ginger, and chili. Pair it in-store with the first-ever shiso-scented “Summer Gyoza” via three value “Ultimate Summer Sets.” Available nationwide from July 22 to August 31, 2026 only. Gyoza no Ohsho Rolls Out “Summer Ramen” as a Limited-Time Seasonal Special Ohsho Food Service Co., Ltd. (headquartered in Kyoto; President Naoto Watanabe), operator of the popular Chinese restaurant chain, will sell its seasonal special “Summer Ramen” from Wednesday, July 22 to Monday, August 31, 2026 at “Gyoza no Ohsho” and “GYOZA OHSHO” locations nationwide. It’s a refreshingly spicy bowl made for the heat of summer. What Is “Summer Ramen”? Signature Broth Meets Sansho, Ginger, and Chili “Summer Ramen” is a brand-new dish built on the deeply rich broth of Ohsho’s classic favorite, “Unforgettable

Key Takeaways：Sushiro teams up with Hello Kitty for the first time ever, launching the “KAWAUMA HELLO KITTY” campaign nationwide on July 29, 2026. Two phases bring random limited-edition sushi picks, stickers, DIY sets, pouches, charms, and drink mascots — plus every sticker doubles as a 5% off coupon valid in September. Everything is first-come, first-served, so here’s what to grab and when. Major Japanese conveyor-belt sushi chain Sushiro has announced its first-ever collaboration with Sanrio’s beloved character Hello Kitty, launching at Sushiro restaurants nationwide on Wednesday, July 29, 2026. Themed “KAWAUMA HELLO KITTY” — where adorable Hello Kitty meets Sushiro’s deliciousness — the campaign turns Sushiro into a special summer destination packed with cuteness and great sushi. Campaign Overview: Two Phases The collaboration runs in two phases: Phase 1 from July 29 and Phase 2 from August 19, each featuring a wide range of limited-edition goods. All items come randomly

Key Takeaways：Zetteria kicks off its summer-only White Peach Fair on July 22, 2026, with four white peach sweets loaded with chunky, juicy fruit. Prices start at just 420 yen, and the lineup runs until late August while supplies last — a cheap, easy way to enjoy peak-season peaches. Zetteria Holds the “White Peach Fair” The hamburger chain “Zetteria,” operated by Burger One Co., Ltd. (headquartered in Minato-ku, Tokyo), will hold a limited-time “White Peach Fair” starting Wednesday, July 22, 2026. The fair features four sweets made with seasonal white peaches, letting customers easily enjoy the juicy freshness of peaches at their peak. With soft pastel-pink hues and generous chunks of fruit, it’s a lineup perfectly suited to summer. White Peach Fair Overview Period: From Wednesday, July 22, 2026, until late August (while supplies last) Locations: 268 stores, excluding some locations (as of July 16) Price: From 420 yen (all prices

Key Takeaways：Yoshinoya is running a summer-only ‘Kids Genki Wari’ campaign from July 16 to September 3, 2026, knocking 80 yen off eligible items for every elementary-age or younger child. It covers way more than gyudon—rice bowls, set meals, curry, karaage and kids’ menu items all qualify—and works for both dine-in and takeout, so families can save all summer break. Yoshinoya Rolls Out Summer-Only ‘Kids Genki Wari’ Nationwide Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President and CEO Tetsuya Naruse) has announced a limited-time “Kids Genki Wari” campaign running from 11:00 on Thursday, July 16, 2026, through 15:00 on Thursday, September 3, 2026. For children of elementary school age and younger, bowls (donburi), plate dishes, set meals, curry, and kids’ menu items will be offered at 80 yen off the tax-included price at Yoshinoya locations across Japan. The campaign is designed to fit a variety of occasions during the summer break—family

Key Takeaways：Burger King Japan is dropping three summer-only Pepper Garlic Steak Whoppers on July 17, 2026, each stacking American beef brisket steak on a flame-grilled patty with a new creamy pepper-garlic sauce. Prices run ¥1,190–¥1,590 (single) with cheese and double-patty versions for bigger appetites, and the earlier BBQ Steak Whopper line is still around if you want to compare. Burger King’s Summer Steak Whopper Gets a New Twist Burger King®, operated in Japan by BK Japan Co., Ltd., will release three new summer-limited menu items in the ‘Pepper Garlic Steak Whopper®‘ lineup starting Friday, July 17, 2026. Each burger boldly stacks American beef brisket steak atop a flame-grilled 100% beef patty, finished with a newly developed “Special Pepper Garlic Sauce” for a hearty, appetite-igniting experience. The New “Special Pepper Garlic Sauce” The star beef brisket steak is first flame-grilled to a rich sear, then vacuum-cooked and oven-baked to lock in

Key Takeaways：Hanamaru Udon is handing out a nationwide coupon for 80 yen off any bowl of udon from July 16 to August 6, 2026, including chilled favorites like Hiyashi Tantan and takeout orders. It stacks with shareholder benefit tickets but not other coupons, and distribution ends once supplies run out—so grab one early. Hanamaru Udon Begins Nationwide ’80 Yen Off’ Summer Coupon Distribution Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture, a subsidiary of Yoshinoya Holdings), which operates the Sanuki udon chain “Hanamaru Udon,” has begun distributing a coupon for 80 yen off each bowl of udon at Hanamaru Udon locations nationwide starting Thursday, July 16, 2026. Offered as a summer thank-you to loyal customers, the campaign arrives just as rising temperatures make chilled udon especially appealing. Beat the Heat with a Refreshing Bowl — Plenty of Eligible Menu Items The coupon can be used on any bowl of udon,

Key Takeaways：Zetteria is bringing back its fan-favorite Unadon Burger from July 22, 2026, for 990 yen (tax included) as a limited-run treat for the Day of the Ox. It layers thrice-grilled kabayaki eel, a soy-sauce-grilled 100% Japanese rice patty, soft egg, and teriyaki sauce in a bun — an affordable, handheld take on the classic eel rice bowl. With supply increased this year, it’s an easy way to enjoy a seasonal eel tradition for under 1,000 yen while stock lasts. Zetteria’s “Unadon Burger” Returns for a Limited Time Zetteria, the hamburger chain operated by Burger One Co., Ltd. under the Zensho Holdings group, will once again offer its “Unadon Burger” for a limited time starting Wednesday, July 22, 2026. First launched last year to a strong response, the burger is positioned as a new way to enjoy the Day of the Ox (Doyo no Ushi no Hi). This year the

Key Takeaways：La・Ohana, Skylark’s Hawaiian dining chain, is rolling out two new summer curries from July 16, 2026: a Hawaiian Back Rib Curry (￥1,880) piled with slow-roasted ribs and a Garlic Shrimp Curry (￥1,680) topped with its signature toasted garlic shrimp. Both use taco meat and a coconut-scented base for a spicy, filling twist you can enjoy in the chain’s resort-style setting. Skylark Group’s Hawaiian Dining ‘La・Ohana’ Debuts New Summer Curries La・Ohana, the Hawaiian dining & cafe operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo; President Naoshi Nakajima), will launch a hearty new menu to awaken summer appetites starting Thursday, July 16, 2026. The stars are two Hawaiian-style curries that combine the deep, complex richness of spices with truly satisfying volume. New Menu Lineup Hawaiian Back Rib Curry — ￥1,880 (￥2,068 incl. tax) Topped generously with juicy, slow-roasted, aromatic back ribs. The curry base carries a gentle coconut fragrance