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Key Takeaways: Starbucks Reserve® Roastery Tokyo puts its autumn lifestyle range on sale Friday, September 4, 2026. Four Kamakura Beniya “Kurumicco” collaboration pieces — a stainless bottle, mug, mini plate set and tote — are exclusive to the Roastery, limited to one of each per person on day one and up to 10 per item through September 30. TENTIAL special-order blanket and room shoes join the lineup. Autumn Lifestyle Collection arrives at Roastery Tokyo on Friday, September 4 Starbucks Coffee Japan, Ltd. (headquarters: Shinagawa-ku, Tokyo; Representative Director and CEO: Hisae Morii) will release a new range of lifestyle items at the Starbucks Reserve® Roastery Tokyo starting Friday, September 4, 2026. This season brings new pieces born from the collaboration with Kamakura Beniya’s signature sweet “Kurumicco,” a partnership that has continued since February 2024. The lineup also includes tableware to enjoy alongside Italian bakery PRINCI®, a cafe apron, a packable tote, […]

Key Takeaways: Zetteria’s Beni Haruka Sweet Potato Fair runs from Wednesday, September 9, 2026 through mid-October at 269 stores, while supplies last. Five items use the variety as syrup, sauce, or paste, ranging from a 250 yen small shake to the 420 yen Whipped Beni Haruka Shake. The three shakes are excluded from delivery orders. Zetteria Kicks Off the Limited-Time Beni Haruka Sweet Potato Fair on September 9 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; headquarters: Minato-ku, Tokyo), a company within the Zensho Holdings group, will hold its limited-time Beni Haruka Sweet Potato Fair starting Wednesday, September 9, 2026. The lineup features five items built around Beni Haruka, a popular sweet potato variety prized for its rich sweetness and dense, creamy texture. From shakes you can sip like a drink to substantial baked treats, the range lets guests choose according to their mood and

Key Takeaways: Sushiro is adding 100 bonus points to any single bill of 1,000 yen or more (tax included) from September 2 to September 30, 2026. Since the regular rate is one point per 100 yen, the same 100 points would normally take a 10,000 yen spend. The offer is limited to once per member, with points granted October 1 and usable through November 30. Sushiro launches a September points boost campaign Akindo Sushiro Co., Ltd. (headquartered in Suita City, Osaka; President Kohei Arai) has announced a campaign that adds 100 bonus points for every single bill of 1,000 yen or more (tax included) to its “Sushiro Points” program, available through the official Sushiro app. The campaign runs from Wednesday, September 2 to Wednesday, September 30, 2026. Bonus points are granted on top of the regular points earned, making everyday visits noticeably more rewarding. Campaign details Period: September 2 to

Key Takeaways: Yoshinoya cuts 50 yen off eight toppings at restaurants nationwide from 11:00 on September 3, 2026 until 15:00 on September 24, 2026. The discount applies to dine-in and takeout, with no limit on how many you order, and even a single topping qualifies. Nikumiso Negi, first sold in March 2026, returns for the run. Yoshinoya’s Topping Festival Starts September 3 with 50 Yen Off Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will hold its Topping Festival at Yoshinoya restaurants across Japan from 11:00 on Thursday, September 3, 2026 until 15:00 on Thursday, September 24, 2026. During the campaign, eight selected toppings are offered at 50 yen off the tax-included price for both dine-in and takeout. It is a roughly three-week chance to customise the familiar gyudon exactly to your taste. Campaign Overview Name: Topping Festival (Topping Matsuri) Period: 11:00, Thu, September 3, 2026 – 15:00, Thu,

Key Takeaways: Jonathan’s Aki no Yokubari Marche runs from September 3 to December 9, 2026 at all locations, though the fair menu is off-limits during morning service until 10:30 a.m. The Grilled Salmon Belly and Ikura Dashi Ochazuke Set returns, Georgian shkmeruli debuts in hamburg and grilled chicken versions, and the soup pasta series adds a tomato option after passing 740,000 servings. Jonathan Launches the Autumn Marche Fair on September 3, 2026 Jonathan, the family restaurant chain of the Skylark Group, will hold its Aki no Yokubari Marche (Greedy Autumn Marche) Fair at all locations from Thursday, September 3 through Wednesday, December 9, 2026. The chain is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima). The lineup brings together three highlights at once: the return of a beloved Japanese-style set meal, new items in best-selling series, and the debut of a trending world dish.

Key Takeaways: Big Boy and Victoria Station run the Mala Sauce Fair from September 8, 2026 to mid-November at 166 restaurants nationwide. Chili heat and tingling huajiao are ground with tomato, onion, garlic chips and sesame, then poured over the signature Otawara Hamburg Steak, which starts at ¥1,190 (¥1,309 incl. tax) for 150g. Extra huajiao oil is served on the side. Big Boy Kicks Off the “Mala Sauce Fair” on Tuesday, September 8 Big Boy Japan Co., Ltd. (President: Hidekazu Konno; Head Office: Minato-ku, Tokyo), a group company of Zensho Holdings, will hold the “Mala Sauce Fair” at its hamburg steak and steak restaurants “Big Boy” and “Victoria Station” starting Tuesday, September 8, 2026. Perfect for the appetite-boosting autumn season, the lineup lets guests enjoy the chain’s signature Otawara Hamburg Steak paired with a savory-spicy mala sauce. Chili Heat and Sichuan Pepper: Big Boy’s Original Mala Sauce The star of

Key Takeaways: Matsuya PREMIUM Ginza adds a Kobe Beef Oni-Oroshi Ponzu Gyumeshi from 11:00 a.m. on September 2, 2026, priced at 1,650 yen tax included, with a double-meat bowl at 2,340 yen. Domestic daikon is coarsely grated by hand in-store and paired with house-made ponzu to cut the wagyu richness. Sold only at the Ginza store, and shareholder vouchers are not accepted. New Addition to the Kobe Beef Gyumeshi Series at Matsuya PREMIUM Ginza Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin selling a new menu item, the Kobe Beef Oni-Oroshi Ponzu Gyumeshi, at its takeaway-format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, September 2, 2026. The dish joins the brand’s Kobe Beef Gyumeshi series and reimagines the long-loved regular Matsuya menu item “Oni-Oroshi Ponzu Gyumeshi” as a genuinely luxurious bowl. Melt-in-the-Mouth Kobe Beef, Lightened by Grated Daikon and Ponzu The star of

Key Takeaways: Yoshinoya’s Karubi no Toriko runs an Autumn Stamina Fest at all locations from September 1, 2026. Two new items lead the lineup: the garlic-and-pork-back-fat Stamina Beef Karubi and the sweet-and-spicy Bulgogi Beef Karubi. Both are 840 yen as a dine-in bowl, 870 yen for takeout, and 1,190 yen as a dine-in set meal. Yoshinoya’s Karubi no Toriko Kicks Off the Autumn Stamina Fest Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President and Representative Director: Tetsuya Naruse) has announced that its beef karubi bowl and sundubu specialty chain Karubi no Toriko will hold the “Autumn Stamina Fest” at all locations for a limited time starting September 1, 2026. Two new menu items headline the campaign, each pairing char-grilled beef karubi with a generous helping of vegetables for a flavor built to go with rice. Choose between the garlic-forward Stamina Beef Karubi and the sweet-and-spicy Bulgogi Beef Karubi, both available

Key Takeaways: Sushiro runs its Premium Neta x Red Shari Fair at restaurants nationwide from September 2, 2026, led by rare wild tuna haramo and Hokkaido sanma from 120 yen including tax. Every item is served on red shari rice made with red vinegar and aged sake lees. Each item ends once its planned quantity sells out. Akindo Sushiro Co., Ltd. (headquarters: Suita City, Osaka; President: Kohei Arai), operator of the conveyor-belt sushi chain Sushiro, will hold its “Premium Neta x Red Shari Fair” at Sushiro restaurants nationwide from Wednesday, September 2, 2026. The lineup highlights seasonal, origin-specific toppings including haramo, a rare belly cut of wild tuna, and Hokkaido-caught sanma (Pacific saury), a signature taste of autumn. Throughout the fair, every item is served on “red shari” rice seasoned with red vinegar blended with aged sake lees. Over 40 years of staying “straight to sushi” Sushiro began as a

Key Takeaways: Hanamaru Udon is selling the Hanamaru Set — Takamatsu First-Store Curry (small) plus Onsen Egg Bukkake Udon (small) — for 870 yen including tax from September 1 to 30, 2026, at stores nationwide. Bought separately the two come to 980 yen, so the set saves 110 yen. Takeout adds a 50 yen container fee per udon bowl. Hanamaru Udon Launches a September-Only 870 Yen “Hanamaru Set” Hanamaru Inc. (headquarters: Takamatsu City, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain Hanamaru Udon, will offer the “[September Only] Hanamaru Set” for one month from Tuesday, September 1 to Wednesday, September 30, 2026, at Hanamaru Udon locations nationwide (some stores excluded). The set pairs the “Takamatsu First-Store Curry (small)” — based on the recipe from the chain’s founding days — with the long-time favorite “Onsen Egg Bukkake Udon (small)” for 870 yen including tax, a price chosen as