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Key Takeaways: Hama Sushi starts Nippon Umaneta Fair Vol.2 on Tuesday, September 1 at roughly 683 stores nationwide. Kyushu Horse Mackerel Tataki Wrapped in Shiso and Hokkaido-Landed Hokke Tempura Nigiri are both 100 yen (110 yen incl. tax), while Okinawa Diamondback Squid is 160 yen (176 yen incl. tax). Items sell while supplies last, and the official X account is giving 80 people a 3,000 yen dining voucher. Hama Sushi Kicks Off Nippon Umaneta Fair Vol.2 on September 1 Hama Sushi, the conveyor belt sushi chain operated by Hama-Sushi Co., Ltd. (President: Satoshi Minami, Head Office: Minato-ku, Tokyo) under Zensho Holdings, will launch the Hama Sushi Nippon Umaneta Fair Vol.2 at stores nationwide on Tuesday, September 1. The campaign spotlights seasonal toppings sourced from specific regions across Japan, all at approachable prices. The first volume of the fair began on Wednesday, August 19, featuring items such as the Domestic Vegetable […]

Key Takeaways: Starbucks Coffee Japan and Spotify are running Brew to the Beat Fest at the Starbucks Reserve Roastery Tokyo on Friday, August 28, 2026. Eight artists toured the Roastery and wrote one original song each, all streaming on Spotify from the same day. Anyone who listens can vote for the first Artist Ambassador, who gets a solo live show at the Roastery next year. Starbucks x Spotify: ‘Brew to the Beat Fest’ Where Coffee Meets Music Starbucks Coffee Japan, Ltd. (headquarters: Shinagawa, Tokyo; CEO: Hisae Morii) has teamed up with Spotify, one of the world’s largest audio streaming services, to present Brew to the Beat Fest, an event delivering a coffee x music experience, on Friday, August 28, 2026 at the Starbucks Reserve® Roastery Tokyo. On the same day, a public vote to select the initiative’s first Artist Ambassador also kicks off. The artist chosen based on the voting

Key Takeaways: Shabu-Yo adds a birthday coupon to the official Skylark app from September 1, 2026, valid at every location. Register your birthday in advance and, on the first day of your birthday month, you receive a free Birthday Mini Cream Puff Cake plus a 10% off coupon covering up to six people. Both can be used on the same dine-in visit. Shabu-Yo Introduces Its Long-Awaited Birthday Coupon Skylark Restaurants Co., Ltd. (headquarters: Musashino City, Tokyo; President Takashi Nakajima), part of the Skylark Group, will introduce a brand-new birthday coupon for its all-you-can-eat shabu-shabu chain “Shabu-Yo” starting Tuesday, September 1, 2026, via the official Skylark app. The offer is valid at all Shabu-Yo locations and comes as a double benefit: a free Birthday Mini Cream Puff Cake and a 10% off coupon usable for groups of up to six people. Benefit 1: A Free Birthday Mini Cream Puff Cake Redeeming

Key Takeaways: CoCo Ichibanya’s My Spoon Campaign 2026 runs from September 1 to October 31, with 1,102 winners — double the usual 551. Any receipt of 1,000 yen or more qualifies, and there is no cap on entries. Winners pick from ten Made in TSUBAME spoon designs shaped for their dominant hand, engraved with a serial number and a name of up to 20 characters. CoCo Ichibanya My Spoon Campaign 2026 Starts September 1 with a Record 1,102 Winners Ichibanya Co., Ltd. (headquarters: Ichinomiya City, Aichi Prefecture; President Mamoru Kuzuhara), operator of the Curry House CoCo Ichibanya chain, will run the My Spoon Campaign 2026 at CoCo Ichibanya locations across Japan starting Tuesday, September 1, 2026. Entrants have the chance to win a Made in TSUBAME spoon engraved with a unique serial number and a personalized name — an annual favorite among fans of the brand. The biggest news for

Key Takeaways: MOS Burger brings back its Tsukimi Focaccia on September 9, 2026, this time with a newly developed golden cheese sauce blending Parmesan and cheddar. The soft-boiled-style egg and horseshoe-shaped sausage return at 630 yen, with an egg-free version at 560 yen. Now in its fifth year, the series has sold 14.1 million servings since 2022. Sales run through early November. MOS Burger’s Autumn “Tsukimi” Shines Gold This Year MOS Food Services, Inc. (headquarters: Shinagawa-ku, Tokyo; President: Eisuke Nakamura), operator of the MOS Burger chain, will release the new autumn seasonal item “Tsukimi Focaccia ~Golden Cheese Sauce~” for a limited time from Wednesday, September 9, 2026 through early November at MOS Burger locations nationwide (excluding some stores). The soft-boiled-style egg evokes the full moon, and this year it is paired with a rich cheese sauce inspired by a golden moon, marking the fifth year of the popular series. An

Key Takeaways: Jolly Pasta runs its Northern Italy Tour Fair: Veneto Edition at all 322 stores from September 3, 2026. Three seafood pastas lead the lineup, including Crab Cream Sauce Pasta at 1,639 yen including tax and a squid ink pasta spiked with yuzu kosho. Baked Crab Risotto and the chain’s long-running tiramisu round out the menu. Jolly Pasta Co., Ltd. (President: Yuki Yasumoto; HQ: Minato-ku, Tokyo), part of the Zensho Holdings group and operator of the pasta specialty chain Jolly Pasta, will hold the “Northern Italy Tour Fair: Veneto Edition” starting Thursday, September 3, 2026. The lineup is inspired by Veneto, a region in northeastern Italy known for its abundant seafood, including crab and squid. Fair Overview Each month Jolly Pasta releases a themed lineup under the title “This Month’s Recommendations.” September spotlights Veneto, a region facing the Adriatic Sea where seafood dishes are a beloved part of daily

Key Takeaways: Hama Sushi ran its own original mae-nebuta float at the Aomori Nebuta Festival from August 2 to 7, 2026, marking the first time the conveyor-belt sushi chain has taken part. The Zensho Group company handled production and the parade run itself rather than acting as a sponsor, aiming to help preserve the festival and give employees hands-on exposure to Japanese culture. Hama Sushi Runs Its First Original Nebuta Float Hama Sushi Co., Ltd. (President: Tetsushi Minami; Head Office: Minato-ku, Tokyo), which operates the conveyor-belt sushi chain Hama Sushi, took part in the Aomori Nebuta Festival held from Sunday, August 2 to Friday, August 7, 2026, running its own original “mae-nebuta” (front float) for the very first time. It is an unprecedented move for a nationwide sushi chain to join one of Japan’s most iconic summer festivals with a float it produced itself. Event Overview Event: Aomori Nebuta Festival

Key Takeaways: Sushiro’s first collaboration with TV Yamaguchi’s evening program “mix” brings two prefecture-exclusive items to Yamaguchi restaurants from September 2, 2026. The Kintaikyo-Style Roll, hand-rolled inside-out in-store, starts at 480 yen including tax with 2,700 servings planned, while the Fugu and Seared Milt Wrap with Ponzu Jelly starts at 280 yen with 4,500 servings. Both end once stock runs out. Akindo Sushiro Co., Ltd. (headquarters: Suita, Osaka; President: Kohei Arai), operator of the conveyor-belt sushi chain Sushiro, is teaming up with TV Yamaguchi’s local information program “mix” for the very first time. Two limited items — a sushi roll inspired by Kintaikyo, one of Japan’s three most famous bridges, and a sushi made with fugu (pufferfish), a flavor long loved in Yamaguchi — go on sale from Wednesday, September 2, 2026 at Sushiro restaurants across Yamaguchi Prefecture. A First Collaboration Rooted in Community Sushiro upholds five promises, one of

Key Takeaways: Japan KFC turns its Takadanobaba branch into “Meister’s Kitchen” from September 11 to 13, 2026, with 30 minutes of all-you-can-eat Original Chicken fried by the Elite Cooking Unit and live demonstrations by Japan’s only Chicken Meister, Kazuki Kasahara. Just 396 seats across 18 sessions are available at 1,000 yen (tax incl.), awarded by lottery with applications closing September 2. Japan KFC Opens Its First-Ever Original Chicken Specialty Shop for Three Days Only Kentucky Fried Chicken Japan (President: Atsushi Nashima, HQ: Yokohama, Kanagawa) will host “Meister’s Kitchen,” the first Original Chicken specialty shop in Japan KFC’s history, at its Takadanobaba branch from Friday, September 11 to Sunday, September 13, 2026 — three days only. The pop-up restaurant is the third installment of the “Original Chicken Deliciousness Secret Discovery Campaign” launched in June, timed to September, the birth month of founder Colonel Sanders. Lottery applications for reservations opened on Wednesday,

Key Takeaways: Toridoll Japan puts 12 staff-created dishes on sale from September 15, 2026, rolling out sequentially as limited-time items at Yakitori-ya Toridoll, Tempura Teishoku Makino, Nagata Honjoken, Butaya Ton-ichi and Yakitate Koppe Seipan. Store employees pitched the recipes, defended them in person at review sessions with the TDJ president, and in-store POP displays carry each proposer’s story. Availability varies by store. When “I wish we could serve this” becomes a real menu item Toridoll Holdings Corporation (Shibuya, Tokyo; President & CEO Takaya Awata), which operates under the slogan “Fill this planet with the joy of food,” has announced that its group company Toridoll Japan (TDJ) (President Satoshi Kashiwabara) will roll out menu items devised by its own store employees as the “Toridoll Japan Autumn Product Proposal.” The items go on sale sequentially as limited-time offerings from Tuesday, September 15, 2026 across five brands. Each item began as a thought