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Key Takeaways: MOS BURGER takes over TikTok Shop from September 1 to 5, 2026, with a 15% off coupon valid on every item and stacking that can reach 32% off. Shipping is free across Japan, the first 4,000 buyers receive a free sample, and more than 100 creators go live. The store already accounts for roughly 20% of MOS online sales. The biggest five days in the history of the MOS official online shop MOS Food Services, Inc. (headquarters: Shinagawa-ku, Tokyo; President: Eisuke Nakamura), operator of MOS BURGER, will hold MOS BURGER Day from Tuesday, September 1 to Saturday, September 5, 2026 as part of TikTok Shop The Brand Day on the short-video platform TikTok. During the five-day event the brand will effectively take over the entire TikTok Shop app. MOS Food Services is only the second food brand selected for The Brand Day, and the company describes the campaign […]

Key Takeaways: Steak Gusto runs a five-day Meat Day menu from August 27 to 31, 2026 at all locations nationwide. Three steak and hamburg steak items come bundled with the Healthy Salad Bar Full Set and Drink Bar at up to 29% off the regular price. The headline plate pairs roughly 150g of rare misuji steak with an extra coarse-ground steak burger. Steak Gusto Celebrates “Meat Day” on August 29 with a Five-Day Limited Menu Steak Gusto, the steak and hamburg steak specialty chain operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima) of the Skylark Group, will offer a special “Meat Day Limited Menu” from Thursday, August 27 through Monday, August 31, 2026 at all locations nationwide. The campaign celebrates “Meat Day” on August 29, which falls within the period. Three popular steak and hamburg steak items come bundled with the all-you-can-eat Healthy Salad

Key Takeaways: Sushiro’s first collaboration with RSK Sanyo Broadcasting’s Kinyo Live Imadoki! brings three Okayama- and Kagawa-inspired items to stores in those two prefectures from August 21, 2026. Demi Katsu Nigiri leads the lineup with 7,000 planned servings, joined by Olive Roll and Okayama-Style Bara Sushi. All three are dine-in only and end once quantities sell out. Sushiro teams up with RSK Sanyo Broadcasting’s “Kinyo Live Imadoki!” for the first time Akindo Sushiro Co., Ltd. (headquarters: Suita, Osaka; President: Kohei Arai) has partnered with the RSK Sanyo Broadcasting information program “Kinyo Live Imadoki!” for its first-ever collaboration. Three jointly developed items inspired by the local cuisine and specialties of Okayama and Kagawa are on sale from Friday, August 21, 2026 at Sushiro locations in Okayama and Kagawa prefectures. The strongly regional lineup makes these dishes something you can only enjoy in this part of Japan. Born from the promise to

Key Takeaways: Yoshinoya is running 20% off its Kanmeshi canned rice until 10:00 a.m. on September 11, 2026, across its official online shop and Rakuten, Yahoo!, d Shopping and au PAY Market stores. The cans keep for four years from production and can be eaten straight at room temperature, and the Kin no Ibuki brown rice inside carries 7.8 times the dietary fiber of white rice. 20% Off Yoshinoya’s “Kanmeshi” Canned Rice Ahead of September 1 Disaster Prevention Day Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) is highlighting its “Kanmeshi” canned rice as a household emergency stockpile item ahead of Japan’s Disaster Prevention Day on September 1, and is currently offering it at 20% off through its official online shop and major mall stores. The campaign runs until 10:00 a.m. on September 11, 2026, timed with Disaster Prevention Week to encourage households to review their emergency food supplies.

Key Takeaways: Burger King Japan pairs a pulp-heavy Golden Pineapple sauce with 50% juice content against Coca-Cola, ginger ale or iced tea. All three run 440 yen including tax, or 150 yen extra to swap into a medium set drink. The series sells for two weeks only, from August 21 to September 3, 2026, while stocks last. Burger King Japan Unveils Summer-Only Golden Pineapple Mix Drinks Burger King, operated in Japan by BK Japan Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President and CEO Kazuhiro Nomura), will launch a new drink lineup called Golden Pineapple Mix from Friday, August 21, 2026. Each drink combines a luxurious 50% juice Golden Pineapple sauce — made with golden pineapple pulp and a fine balance of sweetness and acidity — with Coca-Cola, ginger ale or iced tea. The refreshing, easy-drinking series is available for two weeks only and in limited quantities. The star of the lineup

Key Takeaways: KFC Japan’s Colonel Birthday Pack runs August 26 through September 15, 2026, pairing three pieces of Original Recipe Chicken with Colonel Crispy for 990 yen — 290 yen less than the 1,280 yen combined price. Add-ons such as fries or biscuits come two for 390 yen, and an X giveaway offers up to 700 digital KFC cards. KFC Japan Celebrates Colonel Sanders’ Birthday with Limited-Time “Colonel Birthday Pack” Kentucky Fried Chicken Japan Ltd. (President: Atsushi Nashima; Headquarters: Yokohama, Kanagawa) will offer the “Colonel Birthday Pack” at KFC locations nationwide for a limited period, from Wednesday, August 26 through Tuesday, September 15, 2026. September 9 marks the birthday of KFC founder Colonel Harland Sanders, who would be celebrating his 136th birthday this year. Guided by the Colonel’s lifelong wish to “deliver happiness through great taste,” KFC continues to serve its signature products today thanks to the loyal support of

Key Takeaways: Matsuya’s Pork Kimchi Set Meal returns at 10:00 a.m. on Tuesday, August 25, 2026, for a limited run at restaurants nationwide, excluding some locations. House-made Mt. Fuji Kimchi is grilled with pork, garlic sprouts and onion in Matsuya’s special sauce, priced at 890 yen for the set meal. Takeout is available, though miso soup costs extra. Matsuya’s Summer Classic “Pork Kimchi Set Meal” Returns in 2026 Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), operator of the beef bowl, curry, set meal and rice bowl chain Matsuya, will launch its popular summer item, the Pork Kimchi Set Meal, from 10:00 a.m. on Tuesday, August 25, 2026 for a limited time. Combining house-made kimchi with a pleasant tang and gentle heat with savory grilled pork, it is a stamina-boosting dish made for hot weather, and a long-awaited comeback for Matsuya’s kimchi fans. Starring the House-Made “Mt.

Key Takeaways: Zetteria launches its Tsukimi Burger Fair Vol.1 on August 26, 2026, with seven limited items led by the Zeppin Tsukimi Burger at 640 yen. Every item uses a tsukimi sauce built on three soy sauces and Hatcho miso plus yuzu mayonnaise. The fair runs through mid-September at roughly 270 stores nationwide while supplies last. Zetteria’s Autumn Staple: “Tsukimi Burger Fair Vol.1” Launches August 26 Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; HQ: Minato-ku, Tokyo), part of the Zensho Holdings group, will hold its “Tsukimi (Moon-Viewing) Burger Fair Vol.1” starting Wednesday, August 26, 2026, offering seven limited-time items. The tsukimi lineup is a much-loved autumn tradition, and this year’s headliner is the Zeppin Tsukimi Burger — the chain’s signature Zeppin Burger reimagined in moon-viewing style, alongside a range of distinctly Japanese-tasting seasonal items. The Star: Zeppin Tsukimi Burger, 640 Yen The Zeppin Tsukimi

Key Takeaways: COCO’S runs its IDOLiSH7 collaboration from August 27 to October 7, 2026 at 504 stores nationwide, excluding airport locations. Every eligible menu order comes with one of 18 randomly selected clear cards, released across three phases. Three song-inspired dishes rotate roughly every two weeks, and eligible purchases are capped at six servings per person per day. COCO’S Teams Up with IDOLiSH7 from August 27 COCO’S Japan Co., Ltd. (President: Naoya Ichiki; Head office: Minato-ku, Tokyo), a Zensho Holdings company operating the nationwide family restaurant chain COCO’S, will hold a collaboration campaign with the media mix project IDOLiSH7 from Thursday, August 27 through Wednesday, October 7, 2026. The campaign, titled “Welcome to COCO’S! Delivering Seven-Colored Happiness to You,” runs at 504 locations nationwide (excluding airport stores, as of August 19). All seven IDOLiSH7 members — Iori Izumi, Yamato Nikaido, Mitsuki Izumi, Tamaki Yotsuba, Sogo Osaka, Nagi Rokuya and Riku

Key Takeaways: Matsuya PREMIUM Ginza adds two Kujo negi bowls from 11:00 a.m. on Wednesday, August 19, 2026. The Kujo Negi & Aimori Pork Shio-Dare Ju costs 1,300 yen with a house sauce blending three salts and two cuts of domestic pork, while the Kobe Beef Negitama Gyumeshi is 1,650 yen, or 2,340 yen double-meat. Shareholder vouchers are not accepted. Two Luxurious New Menus Arrive at Matsuya PREMIUM Ginza Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch two new items at its takeout format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, August 19, 2026: the Kujo Negi & Aimori Pork Shio-Dare Ju and the Kobe Beef Negitama Gyumeshi. Both dishes are built around uncompromising ingredient selection, setting them far apart from an everyday gyumeshi bowl. The shared key ingredient is Kujo negi, the famed aromatic green onion of Kyoto, whose sweetness, crisp texture