Two Luxurious New Menus Arrive at Matsuya PREMIUM Ginza
Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch two new items at its takeout format store Matsuya PREMIUM Ginza from 11:00 a.m. on Wednesday, August 19, 2026: the Kujo Negi & Aimori Pork Shio-Dare Ju and the Kobe Beef Negitama Gyumeshi. Both dishes are built around uncompromising ingredient selection, setting them far apart from an everyday gyumeshi bowl. The shared key ingredient is Kujo negi, the famed aromatic green onion of Kyoto, whose sweetness, crisp texture and rich fragrance pair beautifully with both pork and Kobe beef.
Kujo Negi & Aimori Pork Shio-Dare Ju: A Blend of Three Salts
The first item puts everything into its defining salt sauce. It uses an original shio-dare blending Hanamoshio salt from the Seto Inland Sea, Shimamasu salt from Okinawa, and Lorraine rock salt — three salts with distinct origins and characters. Mellow umami, oceanic minerality and a clean, well-defined saltiness layer together to draw out the natural qualities of every ingredient to their absolute limit.
For the meat, domestic Japanese pork belly and pork shoulder loin are served “aimori” style, generously combined in a single bowl. The belly offers melting, sweet fat, while the shoulder loin releases deeper umami with every bite, letting you enjoy the contrast of two cuts at once. Piled with plenty of sweet Kujo negi, the finish is remarkably light — an invigorating bowl that satisfies a summer appetite even when the heat saps your hunger. Priced at 1,300 yen (tax included).
Kobe Beef Negitama Gyumeshi: The Height of Indulgence
Launching the same day, the Kobe Beef Negitama Gyumeshi stars Kobe beef, the supreme branded wagyu that Matsuya offers with full confidence. Seasoning is kept simple so the fine-grained texture and sweet, refined fat of the beef take center stage. On top sits a generous helping of crisp, fragrant Kujo negi, finished with a soft-boiled “Maximum Koitamago” egg known for its deep richness and outstanding umami.
The premium umami of Kobe beef, the crisp bite of Kujo negi and the mellow creaminess of the soft-boiled egg arrive as a single, unified wave of indulgence. Break the yolk and mix it through the rice, and richness and meat juices become one, keeping every mouthful compelling to the last. The price is 1,650 yen (tax included), and a double-meat version at 2,340 yen (tax included) is also available for those who want to fully indulge in Kobe beef.
Product and Sales Details
- Items and prices (tax included): Kujo Negi & Aimori Pork Shio-Dare Ju 1,300 yen / Kobe Beef Negitama Gyumeshi 1,650 yen / Double-Meat Kobe Beef Negitama Gyumeshi 2,340 yen
- On sale: From 11:00 a.m., Wednesday, August 19, 2026
- Store: Matsuya PREMIUM Ginza
- Note: Shareholder benefit vouchers cannot be used
Summary
Matsuya PREMIUM is Matsuya Foods’ takeout-oriented format, distinguished from the chain’s everyday gyumeshi by menu development that embraces branded ingredients and labor-intensive seasoning. These two releases offer contrasting pleasures: a refreshing bowl woven from an artisanal salt sauce and domestic pork, and a densely satisfying bowl layering Kobe beef, Kujo negi and a rich soft-boiled egg. Whether as a Ginza lunch or a small reward for yourself, this summer’s indulgence is well worth a taste.