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Key Takeaways：For Udon Day on July 2, 2026 only, Hanamaru Udon swaps every udon on the menu to noodles made from this year’s freshly harvested Kagawa “Sanuki no Yume 2023” wheat—at regular prices. It’s a once-a-year shot at that extra-chewy “just-harvested, just-milled” texture, now at 43 stores (up from 25 last year), served until each location sells out. Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture; President: Yoshihiro Maeda), operator of the Sanuki udon chain “Hanamaru Udon,” will serve a special udon made with freshly harvested new-crop wheat of Kagawa-grown “Sanuki no Yume 2023” flour to mark “Udon Day” on July 2. The offering runs at 43 participating stores nationwide, for one day only on Thursday, July 2, 2026, in limited quantities. What is the “#Shinmugi Harvest Festival” July 2, “Udon Day,” traces back to a warm long-standing custom in Kagawa in which farmers who had finished the wheat harvest […]

Key Takeaways：Sushiro’s annual Premium Tuna Festival runs July 3–20, 2026 at stores nationwide, built around select bluefin and albacore sourced from Shizuoka wholesaler Yashima Suisan—the same supplier trusted by high-end sushi restaurants. The headliner, Select Wild Bluefin Lean from 260 yen, earned praise from three renowned sushi artisans, and every item is served on aka-shari red vinegared rice. Sushiro’s Signature Tuna Returns for a Long-Awaited Fair Akindo Sushiro Co., Ltd. (FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, will hold its ‘Once-a-Year Premium Tuna Festival‘ at Sushiro locations across Japan starting Friday, July 3, 2026. For this fair, Sushiro has teamed up with the Shizuoka tuna wholesaler “Yashima Suisan” to offer a lineup of carefully selected tuna to be savored to the fullest. Yashima Suisan supplies tuna even to high-end sushi restaurants and is a renowned name that everyone in the tuna industry knows. This is a

Key Takeaways：From July 8, 2026, ZETTERIA is bundling a random original acrylic carabiner with every Wakuwaku Set (starting at 490 yen). Six designs feature nostalgic early-2000s Narumiya kids’ brand characters in ZETTERIA uniforms, including secret suntanned versions. They run until early September while supplies last at 269 stores. ZETTERIA Teams Up With Narumiya Characters ZETTERIA, the hamburger chain operated by Burger One (a company under Zensho Holdings), will launch a limited-time collaboration with “Narumiya Characters” from Narumiya International starting Wednesday, July 8, 2026. The “ZETTERIA Burger Party Wakuwaku Set” is designed for everyone from kids to adults, and purchasing an eligible set earns you one original acrylic carabiner, given out at random. Six Original Acrylic Carabiner Designs Each carabiner features popular characters from beloved early-2000s junior kids’ clothing brands, drawn in brand-new illustrations wearing the ZETTERIA uniform. Along with these exclusive designs, there are summery “suntanned” versions, for a total

Key Takeaways：CoCo Ichibanya teams up with Movie Chiikawa for a nationwide “Curry Grand Strategy” running July 16 to August 31, 2026. Order the special Original Island Curry or a collaboration drink set to instantly get a random sticker or spoon-rest figure, and upload receipts of 1,000 yen or more for a chance to win exclusive Chiikawa goods. It’s a limited-time way for fans to grab original merch just by dining. Ichibanya Co., Ltd., which operates the curry chain Curry House CoCo Ichibanya, will hold a collaboration campaign titled “CoCo Ichi x Movie Chiikawa Curry Grand Strategy” at CoCo Ichibanya locations nationwide from Thursday, July 16, 2026, tied in with “Movie Chiikawa: The Secret of Mermaid Island” opening on Friday, July 24, 2026. Order the featured collaboration menu items to receive original stickers or figures on the spot, with additional receipt sweepstakes and social media tie-ins offering plenty of limited-edition original

Key Takeaways：MOS Burger’s 5,000-yen Tamagotchi Summer Lucky Bag comes with 5,000 yen in meal vouchers, so the four exclusive goods—an insulated tote, mesh pouch, patch towel, and case set—are essentially free. Online reservations run July 1–30, 2026, with pickup starting August 3, and quantities are limited to five per person while supplies last. MOS BURGER Teams Up with Tamagotchi for the “2026 Summer Lucky Bag” MOS FOOD SERVICES, INC., the company behind MOS BURGER, is collaborating with BANDAI’s beloved character Tamagotchi on the “2026 Summer Lucky Bag” (5,000 yen, tax included). Limited-quantity online special reservations will be accepted from 3:00 PM on Wednesday, July 1, 2026 through Thursday, July 30, 2026. Reserved items can be picked up starting Monday, August 3, 2026 at MOS BURGER stores nationwide (excluding some locations). Tamagotchi celebrates its 30th anniversary this November. After the Tamagotchi-themed gift in last spring’s MOS Wai Wai Set proved hugely

Key Takeaways：Gyoza no Ohsho is running two summer combo deals from July 1, 2026. Pair cold noodles with gyoza for 20 yen off (through Aug 31), or grab a medium draft beer plus gyoza for 50 yen off (through Jul 31)—with 30 yen off a solo beer. Both run at locations nationwide, with a few stores excluded. Osho Food Service Co., Ltd. (headquartered in Kyoto; President: Naoto Watanabe), which operates the Chinese restaurant chain Gyoza no Ohsho, will roll out a series of “chilled meets sizzling” combo deals perfect for the hot season starting Wednesday, July 1, 2026. Two campaigns pairing refreshing cold noodles with juicy gyoza, and ice-cold draft beer with gyoza, let customers enjoy the ultimate summer combinations at discounted prices. Campaign 1: Cold Noodle Combo with 20 Yen Off (Tax Included) From Wednesday, July 1 to Monday, August 31, 2026, the combo of “Cold Noodles” or “Spicy!

Key Takeaways：Yoshinoya’s 2026 Ochugen lineup pairs its long-selling frozen gyudon filling (over 500 million servings shipped) with an online-exclusive Arita-yaki ‘Kinmoji Donburi’ bowl—the same size used in-store—so recipients can enjoy an authentic gyudon experience at home. Sets run from 5,300 to 7,800 yen with free shipping and a thank-you card, and an early-bird 500-yen coupon is available. Sales run June 26 through 10:00 a.m. on August 19, with purchases possible via the official shop, Rakuten, Yahoo! Shopping, d Shopping, and au PAY Market. Yoshinoya Official Online Shop Begins 2026 Ochugen Gift Sales Yoshinoya Co., Ltd. has begun selling Ochugen (mid-year) gift sets featuring the Arita-yaki ‘Kinmoji Donburi’ bowl through the Yoshinoya Official Online Shop and various e-commerce mall stores, from June 26, 2026 (today) until 10:00 a.m. on Wednesday, August 19. All eligible items come with free shipping and a thank-you card, and an early-bird 500-yen discount coupon is also

Key Takeaways：Zetteria’s SUMMER BAG 2026 goes on sale July 15 for ¥3,500 — and it’s basically free, since it packs ¥3,500 in meal coupons plus three exclusive original goods (an eco bag, drink holder, and clear pouch). The coupons are good through November 30, so you can stretch the value from summer into fall. It’s limited to 268 stores while supplies last, so plan to grab one early. Zetteria “SUMMER BAG 2026” Arrives Zetteria, the burger chain operated by Burger One Co., Ltd. (headquartered in Minato-ku, Tokyo; President Daishi Kimura), will sell the “Zetteria SUMMER BAG 2026” for a limited time starting Wednesday, July 15, 2026. Priced at ¥3,500 (tax included), it comes packed with ¥3,500 worth of meal coupons usable at Zetteria stores, plus exclusive original goods — an incredibly good-value summer lucky bag. Three Original Goods Items The set includes three limited-edition items featuring stylish illustrations of Zetteria’s

Key Takeaways：Burger King Japan is running a one-week deal from June 26 to July 2, 2026: pick any two of three popular sides — Chicken Nuggets, Onion Rings, or Chili Cheese Fries — for just 500 yen, up to 33% off. It only kicks in from 2 PM daily, isn’t available for delivery, and a handful of stores are excluded, so it’s worth checking before you go. Burger King Launches “2 Sides for 500 Yen” Campaign BK Japan is holding a special one-week-only campaign from Friday, June 26 to Thursday, July 2, 2026, available from 2:00 PM each day. Pick any two different items from three popular sides and get them for just 500 yen. With a maximum combined price of 750 yen, that’s up to 33% off — a savings of 250 yen. Three Popular Sides to Choose From The campaign features three classic, fan-favorite sides. Choose any two

Key Takeaways：Matsuya is bringing back its fan-favorite mushroom brown sauce after about seven months, launching the Brown Sauce Hamburg Set Meal nationwide on June 30, 2026. The plump, juicy hamburg steak comes smothered in a rich, mushroom-forward sauce, with set meals starting at 830 yen and three toppings to choose from — classic, fried egg, or melty cheese. Takeout single items are available too, so you can bring the comeback sauce straight to the dinner table. The Popular Mushroom-Scented Brown Sauce Returns After About 7 Months Matsuya Foods Co., Ltd. (Head office: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will release the Brown Sauce Hamburg Set Meal at Matsuya, the chain famous for its gyumeshi (beef bowls), curry and set meals, from 10:00 a.m. on Tuesday, June 30, 2026. The rich, deeply flavored brown sauce that won over many fans before being discontinued is making its long-awaited comeback after roughly seven