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Key Takeaways：Yoshinoya rolls out its new ‘Premium Gyu-Ju’ beef bowl on May 7, 2026, featuring marbled domestic Japanese beef grilled slice by slice in sukiyaki sauce. A limited ‘Gyu-Hokke Set’ pairs simmered beef with grilled hokke mackerel for diners who want both fish and meat in one meal. Yoshinoya Unveils Luxurious New ‘Premium Gyu-Ju’ Beef Bowl Yoshinoya Co., Ltd. (President: Tetsuya Naruse) launched its new product ‘Premium Gyu-Ju’ (Zeppin Gyu-Ju) on Thursday, May 7, 2026, at 11:00 AM, allowing customers to fully savor the rich flavor of beef. Simultaneously, the limited-time ‘Gyu-Hokke Set’ debuts, offering both fish and beef in one meal — giving diners a versatile lineup to suit any mood or dining occasion. Crafted for Yoshinoya Beef Lovers The ‘Premium Gyu-Ju’ features carefully selected, well-marbled domestic Japanese beef, grilled one slice at a time and coated in Yoshinoya’s signature sukiyaki sauce. It is paired with sweet long green […]

Key Takeaways：Shabu-Yo’s Early Summer Beef Tongue Fair returns May 14, 2026 with a lemon-themed twist, a new Setouchi Salt Lemon Sauce, and a freshly developed Oxtail Broth. The all-you-can-eat beef tongue buffet starts at 3,199 yen (weekday lunch until 4 PM) and runs through mid-July at all locations. Shabu-Yo’s “Early Summer Beef Tongue Fair” Returns in 2026 Skylark Holdings’ popular shabu-shabu buffet chain Shabu-Yo will hold its limited-time “Early Summer Beef Tongue Fair” at all locations from Thursday, May 14, 2026. Last year’s edition served approximately 6.71 million plates, with social media flooded with requests to bring it back, making it one of Shabu-Yo’s most beloved campaigns. Three Key Highlights of This Year’s Fair 1. All-You-Can-Eat Beef Tongue Returns with a Refreshing Lemon Theme The renowned beef tongue buffet, famous for its unique texture and rich umami, returns with a lemon-centered menu perfect for early summer. Carefully selected beef tongue

Key Takeaways：Matsuya, Matsunoya, and Sushimatsu are giving away free Kobito-Dukan pouches with kids’ meals from May 12, 2026. Six exclusive designs are randomly distributed while supplies last, plus an SNS campaign offers a giant plush and 5,000 Matsuya Points. Matsuya Foods x Kobito-Dukan Collaboration Returns Matsuya Foods Holdings will launch the second installment of its collaboration with the popular children’s book series Kobito-Dukan (by Toshitaka Nabata, published by Rokurinsha) starting 10:00 AM on Tuesday, May 12, 2026. The campaign runs at all Matsuya beef bowl restaurants, Matsunoya tonkatsu shops, and Sushimatsu sushi specialty stores nationwide. Kobito-Dukan celebrates its 20th anniversary in 2026, with cumulative sales exceeding 3.2 million copies and 444 unique kobito creatures introduced across 13 volumes. Campaign Overview Period Matsuya & Matsunoya: May 12 (Tue) 10:00 to June 30 (Tue) 9:59, 2026 Sushimatsu: May 12 (Tue) 11:00 to June 29 (Mon) closing, 2026 Participating Stores All Matsuya, Matsunoya,

Key Takeaways：KFC Japan raises prices on Original Chicken, Boneless Kentucky, and drinks by 20 yen each from May 7, 2026, but burgers and combos stay the same. Half-price Colonel Crispy (140 yen), rotating weekly side coupons, and the 550 yen Kenta Lunch combo soften the blow for regulars. KFC Japan to Revise Prices from May 7, 2026 Kentucky Fried Chicken Japan announced that, effective Thursday, May 7, 2026, it will revise the prices (tax included) of in-store and delivery menu items at all KFC locations nationwide. The revision reflects ongoing increases in raw material, energy, and logistics costs, and is intended to maintain quality and service while ensuring stable supply. Main Price Changes Key adjustments to in-store single-item menus include: Original Chicken: +20 yen Boneless Kentucky: +20 yen Drinks (all sizes): +20 yen Meanwhile, signature burgers (Chicken Fillet Burger, Spicy Chicken Fillet Burger, Cheese Chicken Fillet Burger, Double Chicken Fillet

Key Takeaways：KFC Japan is slashing its popular Colonel Crispy from 290 yen to just 140 yen for nearly a month, from May 7 to June 2, 2026. It’s a perfect cheap treat to grab while the half-price deal lasts at participating stores nationwide. KFC Offers Popular Side Menu at Half Price Kentucky Fried Chicken Japan Co., Ltd. (President: Atsushi Nashima; Headquarters: Yokohama, Kanagawa) will hold the “Colonel Crispy 1-Piece Half-Price” campaign at KFC stores nationwide from Thursday, May 7 through Tuesday, June 2, 2026. The promotion is timed for the period when customers have settled into new schools or jobs about a month after the start of Japan’s spring season. What Is Colonel Crispy? Colonel Crispy is one of KFC Japan’s most popular side menu items, featuring a crispy, fragrant exterior and juicy interior. Light chicken breast meat is seasoned with a base of garlic and soy sauce, coated in

Key Takeaways：Jolly Pasta kicks off its Sicily Edition fair on May 7, 2026, at all 322 locations, with three new lemon- and ricotta-based dishes plus a chilled mentaiko capellini for early summer. Highlights include a Lemon Cream Cheese Smoked Salmon Carbonara (1,529 yen) and a three-stage chilled capellini tasting experience. Jolly Pasta to Launch Southern Italy Fair: Sicily Edition Jolly Pasta, the pasta specialty chain operated under Zensho Holdings, will launch its Southern Italy Fair: Sicily Edition starting Thursday, May 7, 2026. As the second installment of the Southern Italy Fair that began in April, this edition features Sicily — the Mediterranean island — as its theme. Three new limited-time dishes using lemon and ricotta cheese will be served, along with the start of chilled pasta sales perfect for early summer. The campaign rolls out at all 322 locations (as of April 30). Sicily-Inspired New Menu Lemon Cream Cheese and

Key Takeaways：Sushiro is rolling out a Golden Week tuna deal from April 30 to May 10, 2026, dropping Premium Chu-toro from 180 yen to just 110 yen. The new Jumbo Negitoro Gunkan, packing about 1.5x more tuna, also starts at 110 yen with 2.35 million servings available nationwide while supplies last. Sushiro Unveils Golden Week Tuna Bargain Campaign Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; President: Kohei Arai) will launch a Golden Week limited campaign starting Thursday, April 30, 2026. The popular “Premium Chu-toro (Medium Fatty Tuna),” normally sold from 180 yen (tax included), will be available from just 110 yen (tax included), and the new “Jumbo Negitoro Gunkan” — featuring approximately 1.5 times more tuna than the regular version — will also be sold from 110 yen (tax included) at Sushiro locations nationwide. “Straight to Sushi!” — Over 40 Years of Dedication Sushiro originated from a single standing-style

Key Takeaways：Burger King Japan brings back its Sumo Association collab with the Baby Body Burger II, launching May 1, 2026. This 1,856 kcal monster stacks five flame-grilled patties and eight cheese slices for 2,890 yen, plus a free original sticker while supplies last. Burger King® and Japan Sumo Association Collaboration Returns BK Japan Holdings Inc. has announced the limited-time launch of the ‘Baby Body Burger II (二代目BABY BODY BURGER)‘ starting Friday, May 1, 2026, officially endorsed by the Japan Sumo Association. Following last year’s successful collaboration, this year’s edition returns even bigger to celebrate Japan’s national sport, sumo. A ‘Yokozuna-Class’ Mega Cheeseburger The Baby Body Burger II features Burger King®’s signature five 100% flame-grilled beef patties stacked with eight slices of cheddar cheese, creating a powerful clash of meat and cheese in this oversized cheeseburger. Ingredients Five 100% flame-grilled beef patties Eight slices of cheddar cheese Four slices of smoky

Key Takeaways：Musashino Mori Coffee rolls out its 2026 early summer menu on April 23, featuring three bold espresso drinks (Choco Mint Latte, Dirty Chai, Lemon Coffee Soda), the returning Matcha Mont Blanc sweets, and a Bird Friendly® coffee campaign with a free cork coaster for the first 50 customers per store. A solid pick if you’re into adult-leaning espresso drinks or seasonal matcha desserts. Musashino Mori Coffee Launches Early Summer Menu on April 23, 2026 Skylark Restaurants’ cafe and dining brand Musashino Mori Coffee will launch a refreshing early summer menu featuring new beverages, sweets, and food items at all locations starting Thursday, April 23, 2026. Three distinctive adult-oriented drinks made with the brand’s carefully selected dark-roast espresso will debut, and last year’s highly popular matcha Mont Blanc sweets will also make a comeback. Highlights of the Early Summer New Menu 1. Three Distinctive Drinks Featuring Bold Espresso Using a

Key Takeaways：Burger King Japan debuts the King Fusion Pineapple & Waffle Sundae on April 24, 2026 for 490 yen. Soft-serve meets golden pineapple sauce and caramelized coconut waffle crumbs, layered for a mix-and-eat tropical dessert available for a limited time while stocks last. Burger King® Introduces New King Fusion Sundae Series BK Japan Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kazuhiro Nomura) will launch a brand-new sundae series called King Fusion on Friday, April 24, 2026, starting with the limited-edition King Fusion Pineapple & Waffle Sundae. About the Pineapple & Waffle Sundae The King Fusion Pineapple & Waffle Sundae features creamy soft-serve ice cream paired with a refreshing pineapple sauce made with juicy golden pineapple pulp, topped with crunchy caramelized coconut waffle pieces. The coconut aroma adds a fragrant sweetness to every bite. Pineapple sauce and coconut waffle crumbles are layered at the top and bottom of the cup, making