Hama Sushi Kicks Off the “Nippon Umaneta Fair” Nationwide on August 19
Hama Sushi Co., Ltd. (headquarters: Minato-ku, Tokyo; President: Satoshi Minami), the conveyor-belt sushi chain operated under Zensho Holdings, will hold the “Hama Sushi Nippon Umaneta Fair” at stores across Japan starting Wednesday, August 19, 2026. The campaign brings together ingredients sourced from regions including Hokkaido, Miyagi, Toyama and Okinawa, with autumn flavors available from just 100 yen (110 yen incl. tax). The fair is planned for 681 stores (as of August 18), and prices may vary at some locations.
Two Highlights at 100 Yen (110 Yen incl. Tax)
The stars of the fair are two nigiri that showcase their origins directly. Silky in texture with an elegant savory sweetness, the “Hokkaido-Landed Autumn Salmon” offers a fine balance of fat and sweetness that only autumn delivers. The second, “White Shrimp and Domestic Vegetable Kakiage Nigiri,” generously fries Toyama-grown white shrimp together with onion and other domestic vegetables, pairing a crisp texture with the shrimp’s delicate sweetness.
- Hokkaido-Landed Autumn Salmon / 100 yen (110 yen incl. tax)
- White Shrimp and Domestic Vegetable Kakiage Nigiri (Toyama white shrimp) / 100 yen (110 yen incl. tax)
Regional Delicacies from Across Japan
Other offerings include firm, richly marbled “Miyagi Pacific Saury,” “Shrimp with Grated Radish” served with a special sauce made from Okinawa-grown shikuwasa citrus juice, and “Hokkaido Whelk with Wasabi,” whose snappy texture and crisp wasabi heat are hard to stop eating. From the premium “Shifuku no Ikkan” series comes the “Wagyu Toro Nigiri with Lemon,” piled high with wagyu short-plate beef for a melt-in-the-mouth texture and refined fat (the wagyu is cooked).
- Miyagi Pacific Saury / 160 yen (176 yen incl. tax)
- Shrimp with Grated Radish (Okinawa shikuwasa sauce) / 160 yen (176 yen incl. tax)
- Hokkaido Whelk with Wasabi / 160 yen (176 yen incl. tax)
- Wagyu Toro Nigiri (Lemon) / 290 yen (319 yen incl. tax)
Side Dishes Worth Ordering
The side menu is equally tempting: “Clam and Cheese Tomato Ramen” combines a broth packed with tomato and seafood umami with clams and Hokkaido cheese for a rich, creamy bowl; “Special Tonjiru Udon” layers a blend of four types of miso with pork and aromatic vegetables; and “Deep-Fried Hokkaido Octopus Beak (Tako Tonbi)” delivers an addictive snappy bite that pairs perfectly with a drink.
- Clam and Cheese Tomato Ramen / 460 yen (506 yen incl. tax)
- Special Tonjiru Udon / 390 yen (429 yen incl. tax)
- Deep-Fried Hokkaido Octopus Beak / 270 yen (297 yen incl. tax)
Win a 3,000-Yen Dining Voucher on X
To celebrate the fair, Hama Sushi’s official X account is running a giveaway offering 3,000-yen dining vouchers to a total of 80 winners.
- Entry period: August 18 (Tue) 10:30 – August 20 (Thu) 23:59
- How to enter: Follow the official account (@hamasushi_jp), then quote-post the campaign post with the hashtag “#はま寿司のにっぽん旨ねた祭り” and the topping you want to try
- Prize: 3,000-yen Hama Sushi dining voucher for 80 winners by lottery
Details and Notes
The fair begins Wednesday, August 19. Items are available while supplies last, and some products have different sales periods. Prices also differ at certain stores, so checking the official website before visiting is recommended. With seasonal favorites like autumn salmon and Pacific saury offered at approachable prices, it is an ideal moment to taste Japan’s regional seafood at Hama Sushi.