auto-food

Key Takeaways：Hanamaru Udon teams up with Narumiya Characters (ANGEL BLUE, mezzo piano, pom ponette, DAISY LOVERS) for its first-ever collab, running June 25–July 8, 2026. Buy one of two collab sets (500 or 650 yen) to score limited-edition trading stickers plus downloadable phone wallpapers, with an official X daily instant-win giveaway on top. It’s a hit of 2000s Heisei-retro nostalgia, capped at 50,000 servings nationwide. Heisei Retro Comes to Hanamaru Udon: First-Ever Narumiya Characters Collab Hanamaru Co., Ltd., operator of the Sanuki udon chain “Hanamaru Udon” (part of Yoshinoya Holdings), is teaming up with Narumiya International’s popular character brand “Narumiya Characters” for its first-ever collaboration. The “Let’s Trade Stickers at Hanamaru!” campaign runs from June 25 (Thu) to July 8 (Wed), 2026, at Hanamaru Udon stores nationwide (some stores excluded). The campaign features characters from ANGEL BLUE, mezzo piano, pom ponette, and DAISY LOVERS — brands that were hugely popular […]

Key Takeaways：Yoshinoya teams up with Dragon Quest Walk for the first time ever, running its ‘Adventurer Support Campaign’ from July 2 to August 26, 2026. Grab the dine-in ‘Dragon Quest Walk Set’ for a random original figure (designs change between Wave 1 and Wave 2), or rack up app points to swap for limited goods like teacups, rice bowls, and a Metallic Monsters Gallery set. Figures are limited daily and one-per-customer, so go early if you want a specific design. Japanese gyudon chain Yoshinoya has announced its first-ever collaboration with the smartphone location-based RPG Dragon Quest Walk, the ‘Adventurer Support Campaign,’ running from July 2 (Thu) at 10:00 to August 26 (Wed) at 20:00, 2026, at Yoshinoya locations across Japan. With sets that include original figures and an app-point campaign offering limited-edition goods, it’s a must-see for both Dragon Quest fans and gyudon lovers. Campaign Overview Name: Yoshinoya × Dragon

Key Takeaways：Skylark Group is serving up unagi across 8 of its chains (Gusto, Jonathan, Yumean, Aiya, Karayoshi, Totoyamichi, Hachiro Soba, and chawan) ahead of 2026’s Day of the Ox on July 26. Prices range from a budget-friendly 990 yen Unakara-don to a 4,894 yen Lake Hamana premium set, and ordering any eligible eel dish earns you 5x Skylark Points. Whether you dine in or take out, there’s an eel option at nearly every price point. Skylark Restaurants, operator of Gusto and other chains, is rolling out eel (unagi) menus across 8 brands for Japan’s midsummer tradition, “Doyo no Ushi no Hi” (Day of the Ox). The plump, tender grilled eel can be enjoyed both in-store and at home. Order an eligible eel item and you’ll also earn 5x Skylark Points during the campaign. In 2026, the Day of the Ox falls on Sunday, July 26. Campaign Highlights Eel menus across

Key Takeaways：Aiya’s Setouchi Fair runs June 25 – September 2, 2026 at all locations, spotlighting early-summer flavors like Hyogo raw whitebait, Setouchi conger eel, and Tokushima sudachi. Highlights include set meals from 1,199 yen plus a grand menu renewal, new beef tongue miso-yaki, and limited-quantity domestic peach desserts you can only get while supplies last. Skylark’s Japanese restaurant Aiya hosts a summer ‘Setouchi Fair’ Aiya, the Japanese restaurant operated by Skylark Restaurants Co., Ltd., will hold a limited-time ‘Setouchi Fair‘ starting Thursday, June 25, 2026, bringing together the bountiful seafood and produce of the Setouchi (Seto Inland Sea) region. The grand menu will also be renewed on the same day for the height of summer. Early-summer flavors take center stage, including raw whitebait (shirasu) from Hyogo Prefecture, conger eel (hamo) from Setouchi, and sudachi citrus from Tokushima Prefecture. New arrivals also include limited-quantity peach desserts and a beef tongue miso-yaki

Key Takeaways：Zetteria refreshes its weekday-only lunch menu on July 1, 2026, adding the fan-favorite Tamateri Burger (beef patty, teriyaki sauce, and a fluffy egg) to a six-item lineup. Lunch sets run weekdays 10:30–15:00 starting from 590 yen, with 50–120 yen off regular prices at 261 locations. Zetteria Renews Its Weekday-Only Lunch Menu on July 1 Zetteria, a hamburger chain operated by Burger One Co., Ltd. (President: Daishi Kimura; HQ: Minato-ku, Tokyo), a company under Zensho Holdings, will renew its weekday-only lunch menu on Wednesday, July 1, 2026. The renewal evolves the lineup to offer a greater sense of “fun in choosing,” with an enriched selection available from just 590 yen. The Popular “Tamateri Burger” Joins the Weekday Lunch The highlight of this renewal is the addition of the “Tamateri Burger,” which earned strong praise as a spring fair item. It features a juicy 100% beef patty paired with a rich,

Key Takeaways：Domino’s Japan is dropping its first new curry pizza in five years: the Summer Rich Curry Quattro, available June 29 through September 13, 2026. It splits one pie into four flavors — two brand-new curries (Mellow Butter Chicken and Summer Vegetable Light Tomato) plus fan-favorite Korean Galbi and Mayo Potato — built around a spice blend of 16+ spices and 4 herbs to fight the summer appetite slump. Takeout pricing starts well below delivery, so it’s worth grabbing in person if you can. Domino’s Launches Its First New Curry Pizza in Five Years Domino’s Pizza, Japan’s No.1 delivery pizza chain by market share, will release “Summer Rich Curry Quattro” (Natsu no Koku-uma Curry Quattro) for a limited time from Monday, June 29 to Sunday, September 13, 2026, while supplies last. Arriving alongside the brand’s renewal on June 29, this is the chain’s first new curry pizza in five years,

Key Takeaways：Gyoza no Ohsho’s 2027 Gyoza Club campaign runs June 24–December 13, 2026: collect one stamp per 500 yen spent and trade them for discount coupons, limited-edition goods, and a Silver Member Card that takes 5% off every future bill. The card kicks in at just 25 stamps, so regular visits quickly pay for themselves. Gyoza no Ohsho Kicks Off Its 2027 Gyoza Club Customer Appreciation Campaign Ohsho Food Service Co., Ltd. (headquartered in Kyoto City, Kyoto; President & CEO Naoto Watanabe), which operates a nationwide chain of Chinese restaurants, will launch the “2027 Edition Gyoza Club Customer Appreciation Campaign” starting Wednesday, June 24, 2026. By collecting stamps with each purchase, customers can exchange them for discount coupons, a “Gyoza Club Silver Member Card” that grants a 5% discount on every bill, and limited-quantity original Gyoza no Ohsho goods. It’s a must-see deal for every Gyoza no Ohsho fan. Campaign

Key Takeaways：Matsuya Foods is bringing back its MATSUYA PASS subscription for July 2026, marking its 60th anniversary. For a one-time 200 yen, you get a full month of unlimited discounts (up to 100 yen off) on standard menu items across Matsuya, Matsunoya, My Curry Shokudo, and more. Early sales start June 26, and this round adds more participating chains plus app-based use. Matsuya Foods’ ‘MATSUYA PASS’ Returns This July Matsuya Foods Holdings Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will begin the early sale of its popular subscription pass ‘MATSUYA PASS’ at restaurants nationwide from 10:00 AM on Friday, June 26, 2026. After proving a hit in March, the service makes a comeback as the company celebrates its 60th anniversary. Under the slogan “We want to be everyone’s dining table,” it aims to make daily meals more casual and more affordable. What Is the ‘MATSUYA PASS’? Unlimited Discounts,

Key Takeaways：Hama Sushi kicks off its nationwide “Kyushu Umaka Neta Festival” on June 23, 2026, with Kyushu fresh mackerel and shiso-wrapped horse mackerel tataki for just 110 yen (incl. tax). The lineup runs from budget two-coin sushi to premium Saga Beef and grilled beef tongue nigiri, plus Hakata ramen, mentaiko sides, and Hama Cafe desserts. There’s also an X giveaway with 80 chances to win a 3,000 yen dining voucher. Hama Sushi’s “Kyushu Umaka Neta Festival” Goes Nationwide Hama Sushi Co., Ltd., the sushi chain operator under Zensho Holdings, will hold its “Hama Sushi Kyushu Umaka Neta Festival” at stores nationwide starting Tuesday, June 23, 2026. The fair brings together seafood and local delicacies from Kyushu — a perfect lineup for early summer. The festival highlights “Kyushu Fresh Mackerel,” rich in fat and umami, and “Kyushu Horse Mackerel Tataki Wrapped in Shiso,” firm-textured fish paired with refreshing shiso and ginger.

Key Takeaways：Matsuya is teaming up with the TV anime ONE PIECE from June 30 to October 6, 2026 at locations nationwide. Order the Elbaf Arc-inspired Giant Bowl Set or ONE PIECE Set to randomly score one of 12 exclusive acrylic chopstick rests, grab kids’ menu goods like stickers and figures, or enter the lottery for a chance at one of 100 original collaboration bowls. Matsuya x TV Anime ONE PIECE Collaboration Is Officially Happening! Matsuya, the Japanese chain famous for its gyumeshi (beef bowls), curry, and set meals, has announced a collaboration with the hit TV anime ONE PIECE. Organized by Matsuya Foods Holdings Co., Ltd. (HQ: Musashino City, Tokyo; President: Kazutoshi Kawarabuki), the campaign kicks off at 10:00 AM on Tuesday, June 30, 2026 at Matsuya locations nationwide. Order a collaboration set or a kids’ menu item and you can score original goods available only here. Campaign Overview Period: