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Key Takeaways: Shabu-yo is handing out a 200-yen-off coupon for its lunch-only Beef & Pork all-you-can-eat course from August 1 to 7, 2026, at every location via the Skylark app. Stack it with the student coupon — 10% off on weekdays for groups of up to six that include one eligible student — and the total savings top 1,200 yen. Shabu-yo Launches a Seven-Day Summer Coupon Campaign Shabu-yo, the all-you-can-eat shabu-shabu chain operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima), will distribute a “Lunch-Only Beef & Pork All-You-Can-Eat Course: 200 Yen Off (tax included)” coupon for seven days only, from Saturday, August 1 to Friday, August 7, 2026. It is a chance to enjoy the chain’s “food theme park” experience—unlimited meat and vegetables in an air-conditioned dining room—at a better price during the peak of summer. During the campaign period, the coupon can also […]

Key Takeaways: MOS BURGER sends its original “mae-nebuta” float — modeled on the MOS Burger and Oni-Pote — to the Aomori Nebuta Festival for a second year. All 79 Tohoku stores are also handing out one Thanks Ticket per 800 yen (tax included) spent; three tickets get French Fries (S), five get MOS Chicken, redeemable through September 8, 2026. MOS BURGER’s Original “Mae-Nebuta” Float Returns for a Second Year MOS Food Services, Inc. (President: Eisuke Nakamura; Head Office: Shinagawa-ku, Tokyo), the operator of MOS BURGER, will once again send its original “mae-nebuta” float to the Aomori Nebuta Festival (organized by the Aomori Nebuta Festival Executive Committee in Aomori City, Aomori Prefecture) in the summer of 2026. Held in Aomori City from August 2 to 7 every year, the Aomori Nebuta Festival is designated an Important Intangible Folk Cultural Property of Japan and draws roughly 2.7 million visitors, making it one

Key Takeaways: Matsunoya adds Loin Katsu “White” Mapo Rice from 3:00 p.m. on Wednesday, August 5, 2026. The house-made white mapo sauce is finished with soy milk and huajiao, giving it a creamy body and a tingling Sichuan-pepper kick over the chain’s crisp pork loin cutlet. Three versions are offered, from 690 yen for the plain bowl to 1,190 yen with a rib loin cutlet. Matsunoya Unveils a New Summer Dish: Loin Katsu “White” Mapo Rice Matsuya Foods Co., Ltd. (headquarters: Musashino City, Tokyo; President: Kazutoshi Kawarabuki) will launch “Loin Katsu ‘White’ Mapo Rice” at its tonkatsu chain Matsunoya starting 3:00 p.m. on Wednesday, August 5, 2026. The dish pairs the chain’s signature crispy pork loin cutlet with a generous helping of a mellow, house-made “white” mapo sauce finished with soy milk. Mellow Soy Milk Richness Meets a Tingling Kick of Sichuan Pepper The star of the dish is Matsunoya’s

Key Takeaways: KFC Japan’s Obon Barrel runs August 5–18, 2026 at restaurants nationwide, with 10-piece sets at ¥3,790 and 12-piece sets at ¥4,490 — savings of up to ¥1,210 versus buying the items separately. Each barrel includes five or six sides of your choice plus a free set of Peta Peta Stickers, and any two-item side add-on costs ¥390. KFC Japan’s Summer Staple “Obon Barrel” Returns Kentucky Fried Chicken Japan (President: Atsushi Nashima, Headquarters: Yokohama, Kanagawa) will offer the “Obon Barrel” at KFC restaurants nationwide for a two-week limited run from Wednesday, August 5 to Tuesday, August 18, 2026. Compared with buying each item separately, the set saves you up to ¥1,210 — making it a generously sized option for Obon gatherings. Obon is the season when families and friends come together in large numbers. Every year KFC prepares its signature “Barrel” for these gatherings. The Barrel is KFC’s own

Key Takeaways: Two limited collaboration sets go on sale at 1,500 yen each (tax included), exclusively via KFC Net Order — the Kobu-Mayo Dip Set from August 12 to 25 and the Carrot Occhahoi Set from September 9 to 30, 2026. Each includes a newly drawn illustration item, a serial code for in-game rewards, and a stamp toward a 373-winner prize draw. KFC Japan and Uma Musume Launch a Five-Senses Collaboration Kentucky Fried Chicken Japan (President: Atsushi Nashima, Head Office: Yokohama, Kanagawa) will run the Uma Musume no Uma Uma! Kentucky! campaign at KFC restaurants nationwide from August 12 (Wed) through September 30 (Wed), 2026, in collaboration with the hugely popular game Uma Musume Pretty Derby. Uma Musume features charming characters named after real racehorses, and every past KFC tie-up has drawn a huge response. This time the theme is Kentucky enjoyed with all five senses – sight, sound, smell,

Key Takeaways: Zetteria’s Summer Japanese-Style Oroshi Burger Fair starts Wednesday, August 5, 2026, at 268 stores and runs through late August while supplies last. Three grated daikon burgers anchor the lineup: a beef burger at 620 yen and two chicken burgers at 590 yen each, split between house-made garlic soy sauce and a Setouchi lemon salt-based sauce. Zetteria Kicks Off Its Summer Japanese-Style Oroshi Burger Fair Zetteria, the burger chain operated by Burger One Co., Ltd. (President: Taishi Kimura; head office: Minato-ku, Tokyo), will hold its limited-time “Summer Japanese-Style Oroshi Burger Fair” starting Wednesday, August 5, 2026. The lineup features three Japanese-style burgers built around grated daikon radish, designed to stay refreshing even in the peak of Japan’s summer heat. The stars of the fair are two contrasting sauces: a fragrant house-made garlic soy sauce and a bright house-made salt-based sauce made with Setouchi lemon juice. Layered with grated daikon

Key Takeaways: Nakau adds the Kin-Goma Chilled Beef Tsuke Udon on Wednesday, August 5, 2026 from 11:00 AM, at 750 yen regular and 850 yen large, tax included. Golden sesame dipping sauce finished with yuzu meets the sweet-savory beef from the Gyu-Suki Don. Planned for 447 stores nationwide, with takeout available. Nakau Debuts a Summer Newcomer: Kin-Goma Chilled Beef Tsuke Udon Nakau, the donburi and Kyoto-style udon chain operated by Nakau Co., Ltd. (President: Hiromasa Ikematsu; Head Office: Minato-ku, Tokyo), will release “Kin-Goma Hiyashi Gyuniku Tsuke Udon” (Golden Sesame Chilled Beef Dipping Udon) from 11:00 AM on Wednesday, August 5, 2026. Nakau is part of Zensho Holdings, the group behind Sukiya and other major restaurant brands. The new Kin-Goma Chilled Beef Tsuke Udon and Kin-Goma Zaru Udon pair Nakau’s signature smooth, easy-to-slurp udon with a fragrant house-made golden sesame sauce. Compared with white sesame, golden sesame (kin-goma) is said to

Key Takeaways: Steak Gusto’s first Sendai Beef Sirloin Fair runs from July 30, 2026 through mid-September, serving Grade 5 (A5/B5) wagyu sirloin of roughly 120g for 2,490 yen (2,739 yen incl. tax). A 400g sharing set comes with the Healthy Salad Bar at a special rate, normally 650 yen extra. Stock is limited and the fair ends once ingredients run out. Steak Gusto Holds Its First Fair Featuring Japan’s Top-Ranked Sendai Beef Steak Gusto, operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino City, Tokyo; President Takashi Nakajima), will launch its ‘Sendai Beef Sirloin‘ Fair on Thursday, July 30, 2026. This marks the first time that Sendai Beef — a brand that uses only Japanese Black cattle graded at the nation’s highest level, Grade 5 (A5 / B5) — appears on the Steak Gusto menu, making premium wagyu sirloin accessible at family-restaurant prices. What Is Sendai Beef? Japan’s Only Ultra-Premium

Key Takeaways: Big Boy and Victoria Station run a Fillet Steak Fair from Thursday, August 6, 2026 through mid-September at roughly 165 locations. The Fillet Steak & Baked Potato starts at 2,739 yen including tax for 100g, seared over a 300°C open flame and served with domestic wasabi and garlic chips. Combination plates pair cut fillet with Otawara Hamburg or grilled chicken. Big Boy Japan Co., Ltd. (head office: Minato-ku, Tokyo; President: Hidekazu Konno), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold a limited-time Fillet Steak Fair starting Thursday, August 6, 2026. The timing lines up with Japan’s Obon holiday, making it an easy way to add a small touch of luxury to a meal with family or friends. The Star: US-Raised Beef Fillet The fair centers on fillet, a lean and consistently popular cut. The US beef fillet used here is

Key Takeaways: Yoshinoya’s Gyu Kinmedai no Nitsuke Teishoku pairs tender simmered splendid alfonsino with the chain’s signature simmered beef for 899 yen including tax, dine-in only, from 11:00 on Monday, July 27, 2026. It sells at restaurants nationwide for a limited time. Morning diners can swap the breakfast salmon for simmered kinmedai for an extra 77 yen including tax. Yoshinoya Introduces a New Fish Set Meal: Gyu Kinmedai no Nitsuke Teishoku Yoshinoya Co., Ltd. (headquarters: Chuo-ku, Tokyo; President: Tetsuya Naruse) will begin selling the limited-time Gyu Kinmedai no Nitsuke Teishoku (beef and simmered splendid alfonsino set meal) at Yoshinoya restaurants across Japan from 11:00 on Monday, July 27, 2026. Driven by the wish for customers to enjoy not only beef but also fish dishes throughout the year, the chain has created a new fish set meal featuring the highly popular kinmedai (splendid alfonsino). Nitsuke, the classic way of preparing kinmedai,