Big Boy Japan Co., Ltd. (head office: Minato-ku, Tokyo; President: Hidekazu Konno), which operates the hamburg steak and steak restaurant chains Big Boy and Victoria Station, will hold a limited-time Fillet Steak Fair starting Thursday, August 6, 2026. The timing lines up with Japan’s Obon holiday, making it an easy way to add a small touch of luxury to a meal with family or friends.
The Star: US-Raised Beef Fillet
The fair centers on fillet, a lean and consistently popular cut. The US beef fillet used here is known for its tender texture and rich flavor, delivering a melt-in-the-mouth softness along with the natural savoriness of the beef itself.
Each steak is seared over a 300°C open flame, locking in the juices so the meat stays succulent and releases more flavor with every bite.
Sides and Condiments
The fillet steak is served with a fluffy baked potato, broccoli, and sweet corn. Domestic Japanese wasabi and garlic chips come on the side, so you can switch up the flavor partway through and stay interested to the last bite.
Menu and Pricing
Fillet Steak & Baked Potato
- 100g: 2,490 yen (2,739 yen incl. tax)
- 200g: 3,890 yen (4,279 yen incl. tax)
Note: served with domestic wasabi and garlic chips.
Cut Fillet Steak & Otawara Hamburg
A combination plate pairing sliced fillet steak with Otawara Hamburg, Big Boy’s signature hand-formed hamburg steak.
- 150g: 2,490 yen (2,739 yen incl. tax)
- 200g: 2,650 yen (2,915 yen incl. tax)
- 250g: 2,850 yen (3,135 yen incl. tax)
Cut Fillet Steak Triple Grill
- 2,490 yen (2,739 yen incl. tax)
Sliced fillet steak joined by grilled chicken (100g) and a juicy hand-kneaded hamburg steak (100g) — the pick for anyone who wants to sample several kinds of meat in one sitting.
Fair Details
- Name: Fillet Steak Fair
- Start date: Thursday, August 6, 2026
- Sales period: scheduled through mid-September
- Participating stores: approximately 165 Big Boy and Victoria Station locations (as of July 28, 2026)
Before You Go
- Some prices differ at Big Boy Dining Waseda.
- Otawara Hamburg should be cooked thoroughly on the tabletop grill before eating.
- Store counts and the sales period are subject to change; check your nearest location before visiting.
Summary
Restaurants fill up fast during Obon, but the chance to eat fillet — a cut most people rarely order — at a family restaurant is a genuine draw. You can keep it simple with the fillet steak on its own or go all in with the Otawara Hamburg or grilled chicken combinations. The fair runs only through mid-September, so stop by a nearby Big Boy or Victoria Station to enjoy this summer’s small luxury.