Matsuya Rolls Out Its Midsummer “Free Voucher Giveaway Campaign”
Matsuya, the popular Japanese chain known for gyumeshi beef bowls, curry, and set meals, operated by Matsuya Foods Co., Ltd. (headquartered in Musashino City, Tokyo; President: Kazutoshi Kawarabuki), will launch its midsummer “Free Voucher Giveaway Campaign” starting Tuesday, August 11, 2026, at 10:00 AM. The campaign commemorates Matsuya Foods’ 60th anniversary, driven by the wish that customers can enjoy easy, affordable, and satisfying meals even amid busy daily life. As Japan’s brutal summer heat continues, this promotion makes a lunch or dinner break even more rewarding.
Buy One Main Menu Item, Get One Side Free
The rules are simple: every customer who purchases a main menu item for dine-in or takeout bento will receive a “Midsummer Free Voucher”. On your next visit, present the voucher to receive one eligible side dish completely free.
Eligible Free Items
- Mini Potato Salad: A mild, classic side that makes a perfect palate cleanser
- Mini Kimchi: A spicy pairing that goes beautifully with beef bowls and revives summer appetites
- Yaki Nori (Roasted Seaweed): The ultimate rice companion (*not available for takeout)
The appeal lies in being able to pick whichever of the three suits your mood that day. Simply hand your preferred voucher to a staff member when ordering.
Collect 3 Vouchers for a Free Plate of Mini Kalbi
The campaign’s highlight: collect three vouchers and receive one plate of “Mini Kalbi” free of charge. Will you redeem a free side immediately, or save up for the crowd-favorite Mini Kalbi? The campaign blends the fun of choice with the excitement of collecting — perfect for customers who feel that “delicious alone isn’t enough!”
Campaign Details
- Campaign name: Midsummer “Free Voucher” Giveaway Campaign
- Distribution period: Tuesday, August 11, 2026, 10:00 AM – Tuesday, August 25, 2026, 10:00 AM
- Voucher validity: Usable through the end of September 2026
- How to receive: All customers purchasing a main menu item for dine-in or takeout
- How to use: One voucher may be used per main menu item purchased on a future visit
- Eligible items: Mini Potato Salad / Mini Kimchi / Yaki Nori (three vouchers = one plate of Mini Kalbi)
- Participating stores: Matsuya locations nationwide in Japan
Important Notes Before You Go
- Not valid at Narita Airport Terminal 3, Haneda Innovation City, or expressway PA/SA locations
- Bento specialty shops and some stores will not distribute vouchers
- Yaki Nori cannot be taken to go
- Valid for bento orders via Matsuben Net, mobile order, ticket machines, drive-thru, and phone reservations
- Delivery services are excluded
- Cannot be combined with other vouchers, discount tickets, or meal tickets
- Check the back of the voucher for full usage instructions
Save Even More with the Official App and Cashless Payment
The Matsuya Foods official app regularly distributes discount coupons and supports mobile ordering as well as the “Matsuben Net” advance-order service. Matsuya also accepts a wide range of cashless payment methods, so combining them with point rewards means even bigger savings. Store-specific campaigns and locations offering free rice refills with set meals can be checked on the official website.
The distribution window lasts just two weeks. Mark Tuesday, August 11, 2026, at 10:00 AM on your calendar and head to your nearest Matsuya. For a stamina boost during the summer heat, this free side dish perk is not to be missed.