Starbucks x Spotify: ‘Brew to the Beat Fest’ Where Coffee Meets Music
Starbucks Coffee Japan, Ltd. (headquarters: Shinagawa, Tokyo; CEO: Hisae Morii) has teamed up with Spotify, one of the world’s largest audio streaming services, to present Brew to the Beat Fest, an event delivering a coffee x music experience, on Friday, August 28, 2026 at the Starbucks Reserve® Roastery Tokyo. On the same day, a public vote to select the initiative’s first Artist Ambassador also kicks off. The artist chosen based on the voting results will earn a slot at a live show planned for next year (Spotify x Roastery Tokyo).
Themed ‘Bloom from the Brew to the Beat’
Built around the theme “Bloom from the Brew to the Beat,” the project brings together the Roastery Tokyo — a space that expresses the full appeal of Starbucks coffee from roasting to brewing — and eight artists shaping the next era of the music scene, in a joint challenge to create a new culture connecting coffee and music. The theme carries the wish that inspiration born from coffee becomes music, allowing new talent to bloom.
Ahead of the event, the artists visited the Roastery Tokyo, experiencing the moment coffee is born with all five senses through roastery tours and coffee tastings — the aroma of roasting, the sounds of extraction, the movements of the baristas. Each then produced an original track from that inspiration. All eight songs begin streaming on Spotify on Friday, August 28.
Eight Artists, Eight Original Songs Born from Coffee
- Chambers, “Goodbye”: A light, skipping groove inspired by the summer scenery of the Meguro River. Their self-described coffee: Vienna coffee.
- Gingersamm, “white nights (feat. Rinko Nagai)”: A dreamy yet oddly realistic world that coffee at night takes you to.
- Julia Takada, “Voyage”: A song about a journey across the sea, born from the realization that “Starbucks is a Storyteller.”
- Naoto Koto, “Machatteiru”: City pop at the crossroads of introspection and entertainment, sparked by a barista’s words.
- mayu, “Futari no Wakusei”: A midnight floating sensation awakened by tasting coffee beans from around the world.
- monoNculé, “Marble Planet”: A blindly passionate love song starring personified coffee.
- Neko wa Ekitai, “Hoshikuzu”: “You don’t have to be the brightest star” — a song about stars and life, opening up with a key change in the chorus.
- Som, “hibana”: Overlapping the moment a red coffee cherry bursts with the moment a heart races in love.
What the Chosen Artist Ambassador Will Do
Voting is open not only to event attendees but also to anyone who listens to the songs on Spotify, creating a new music experience that spans the real and digital worlds to support future talent. The artist selected as ambassador is scheduled to take part in a range of activities connecting coffee and music, including a solo live show at the Roastery Tokyo, song releases via the Roastery Tokyo official social accounts and the Spotify x Starbucks collaboration playlist, and coffee experiences at the Roastery Tokyo streamed to fans.
*Activity details are current plans and subject to change.
Event Details
- Event name: Brew to the Beat Fest
- Date: Friday, August 28, 2026
- Venue: Starbucks Reserve® Roastery Tokyo
- Voting opens: Friday, August 28, 2026, on the special voting website
- Music release: Streaming on Spotify from Friday, August 28, 2026
- Participating artists: Chambers, Gingersamm, Julia Takada, Naoto Koto, mayu, monoNculé, Neko wa Ekitai, Som (8 acts)
Listen to music born from the aroma of coffee and help push the next generation of artists forward — a brand-new coffee x music experience created together by Starbucks, Spotify and fans.