Hama Sushi Launches “Chutoro 100 Yen & Big Catch Umaneta Festival” on September 8
Hama Sushi Co., Ltd. (President: Satoshi Minami; Headquarters: Minato-ku, Tokyo), the conveyor-belt sushi chain operated under Zensho Holdings, will hold the “Hama Sushi Chutoro 100 Yen & Big Catch Umaneta Festival” at stores nationwide starting Tuesday, September 8, 2026. The star of the fair is Premium Selected Tuna Chutoro (medium fatty tuna), prized for its perfect balance of lean meat and fat and its melt-in-your-mouth texture. Normally a premium treat, this piece will be offered for a limited time at an astonishing 100 yen (110 yen incl. tax). Note that this special price runs only for eight days, from Tuesday, September 8 through Tuesday, September 15, so early visits are recommended.
Three “Umaneta” Picks at 100 Yen (110 Yen incl. Tax)
Alongside the chutoro, two more toppings are available at the same 100 yen (110 yen incl. tax) price, letting guests sample seasonal seafood side by side.
- Premium Selected Tuna Chutoro / 100 yen (110 yen incl. tax): Superbly balanced lean and fatty meat with a silky melt. Special price limited to Sept 8–15
- Shiso Squid Nigiri / 100 yen (110 yen incl. tax): Refreshing shiso leaf and grated ginger draw out the delicate sweetness of the squid
- Thick-Cut Whelk / 100 yen (110 yen incl. tax): A pleasantly crunchy bite that releases more savory flavor with every chew
New Seasonal Menu Items
Beyond the 100 yen lineup, several seasonal dishes join the menu. Shrimp with Kabosu Grated Radish (160 yen / 176 yen incl. tax) pairs grated daikon with Oita Prefecture kabosu citrus for a light, refreshing finish. Golden Flounder Fry Nigiri with Tartar Sauce (210 yen / 231 yen incl. tax) features soft, elegant golden flounder fried until crisp and topped with tartar sauce for a satisfying bite.
Shifuku no Ikkan (Blissful Single Piece) Series
For a slightly more indulgent experience, the premium “Shifuku no Ikkan” series offers generously cut, high-grade toppings.
- Kagoshima Prefecture Large-Cut Live-Bled Amberjack / 290 yen (319 yen incl. tax): Richly marbled with a firm, springy texture
- Whole Conger Eel / 480 yen (528 yen incl. tax): Served with sweet sauce and coarsely chopped wasabi for an irresistibly tender bite
Sides and Desserts
On the side menu, Special Simmered Beef Tendon (290 yen / 319 yen incl. tax) is slow-cooked in a house sauce until fall-apart tender. At the in-store hama Cafe Lab, guests can enjoy Japanese Chestnut Mont Blanc (270 yen / 297 yen incl. tax), made with naturally sweet chestnut paste from Ibaraki Prefecture and smooth whipped cream, and Blueberry Cheesecake-Style Parfait (430 yen / 473 yen incl. tax), where bright blueberry meets rich cream cheese.
Official X Campaign: Win a 3,000 Yen Dining Voucher
To celebrate the fair, Hama Sushi is running a giveaway on its official X account.
- Period: Tuesday, September 8, 10:30 – Saturday, September 12, 23:59
- How to enter: 1) Follow the official Hama Sushi account (@hamasushi_jp); 2) Quote-post the campaign post
- Prize: A total of 80 winners will each receive a 3,000 yen Hama Sushi dining voucher
Event Overview and Notes
- Fair name: Hama Sushi Chutoro 100 Yen & Big Catch Umaneta Festival
- Start date: Tuesday, September 8, 2026
- Participating stores: Planned for 683 Hama Sushi locations nationwide (as of September 7)
- Prices may differ at some stores
- Items are available while supplies last; some items have different sales periods
The chance to enjoy chutoro at 100 yen (110 yen incl. tax) lasts only eight days. This autumn, head to Hama Sushi and savor the season’s finest “umaneta” toppings.