Jolly Pasta’s Emilia-Romagna fair starts October 6, 2026, at all 322 restaurants, with two mushroom Bolognese pastas and a seared eel aglio e olio. The tomato-free white Bolognese is the cheapest of the three at ¥1,309 incl. tax, while Bologna-style lasagna, aged salami and a Lambrusco from the region round out the menu. The fair has no announced end date, so check with your local restaurant. Pasta specialty chain Jolly Pasta will hold its “Northern Italy Journey Fair: Emilia-Romagna Edition” starting Tuesday, October 6, 2026. The spotlight is on Emilia-Romagna in northern Italy, known as the birthplace of Bolognese. The lineup draws on the region’s food culture, from two Bolognese pastas made with beef and autumn mushrooms to a unique eel pasta, Bologna’s famous lasagna, and a lightly sparkling red wine from the region itself. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Fair Overview Fair name: Northern Italy Journey…

Big Boy’s limited-time oyster fry uses large, carefully selected Hiroshima oysters: crispy outside, plump and juicy inside. The fair runs from October 6, 2026, to early December at a planned 166 Big Boy and Victoria Station restaurants, pairing the fry with signature hamburg steaks or grilled chicken. The weekday lunch menu (until 5 p.m.) carries some items through early March 2027, with two sets ¥100 cheaper before tax. Big Boy’s Oyster Fry Fair Kicks Off on Tuesday, October 6 On September 29, 2026, Zensho Holdings announced an Oyster Fry Fair from its group company Big Boy Japan Co., Ltd., which is headquartered in Minato, Tokyo. The fair will run at the company’s hamburg steak and steak restaurants, Big Boy and Victoria Station, starting Tuesday, October 6, 2026. The star of the fair is a crispy oyster fry made with large, plump oysters from Hiroshima Prefecture. You can enjoy

CoCo Ichibanya’s VIVANT collaboration runs at most stores nationwide from October 1 to November 11, 2026, with a limited Tom Yum Kung Soup Curry and a Mochitto Fried Anpan. Each soup curry comes with one of 12 random collaboration cards. Receipts totaling ¥1,300 or more enter a draw for 250 exclusive prizes, and cracking the in-store code doubles your odds. CoCo Ichibanya x VIVANT Collaboration Starts October 1 Ichibanya Co., Ltd. will run a collaboration campaign with the TBS Sunday Theater drama VIVANT at CoCo Ichibanya curry restaurants across Japan from Thursday, October 1 to Wednesday, November 11, 2026. VIVANT returned for its second season this July, three years after the first. The campaign includes limited-time menu items, giveaways, a receipt prize draw and a code-breaking puzzle. Image: 株式会社壱番屋 (PR TIMES press release) The campaign story: the mysterious organization “Shinshi” is after the Tom Yum Kung Soup Curry,

Matsunoya’s Pork Fried Steak Set Meal with Back Fat Ginger Sauce returns at 3:00 p.m. on September 30, 2026, at locations across Japan. Aged chilled pork is dusted in flour, fried until moist, and coated in a rich back fat and ginger sauce, with mayonnaise on the side. All three sets, including combos with loin katsu or three pieces of karaage, cost ¥1,090 including tax. Matsunoya’s Popular Stamina Set Meal Returns Matsunoya, the tonkatsu chain operated by Matsuya Foods Co., Ltd., will launch the “Pork Fried Steak Set Meal with Back Fat Ginger Sauce” (背脂生姜タレのポークフライドステーキ定食) from 3:00 p.m. on Wednesday, September 30, 2026. Combining the richness of pork back fat, the aroma of ginger and the mellowness of mayonnaise, this bold stamina menu that keeps you reaching for more rice is making a comeback. This year, the much-loved flavor comes paired with fluffy, naturally sweet new-crop rice. Hearty

Sushiro marks its 43rd term with hon-maguro bluefin otoro from ¥110 including tax, on sale September 30 to October 13, 2026, while 8.68 million servings last. Alongside it come a wild Indian tuna 6-piece platter, never-frozen Tasmanian salmon, oysters, mackerel, eel and shirasu, most running until October 25. Prices vary by location, and some items are not available for takeout. According to an announcement from FOOD & LIFE COMPANIES (F&LC), Akindo Sushiro Co., Ltd. (headquartered in Suita, Osaka), operator of the conveyor-belt sushi chain Sushiro, enters its 43rd business term in October 2026. To mark the start of the new term, Sushiro restaurants across Japan will launch a new menu lineup from Wednesday, September 30. The headline item is otoro (fatty tuna belly) from hon-maguro bluefin tuna, known as the “king of tuna,” offered from ¥110 including tax. The lineup also includes a wild Indian tuna tasting platter,

Sushiro’s first collaboration with Pompompurin arrives at restaurants across Japan in two phases, from October 7 and October 21, 2026. Eligible sushi, desserts, drinks and Tsukuro Sets come with random collectible goods such as picks, holographic stickers and mascots, and each sticker carries a 5% off coupon valid November 18 to December 20. Each item ends once its goods run out, and takeout is not available. Sushiro x Pompompurin: First-Ever Collab Starts October 7 Akindo Sushiro Co., Ltd. (headquartered in Suita, Osaka) will launch its first-ever collaboration with Sanrio’s popular character Pompompurin at Sushiro restaurants across Japan starting Wednesday, October 7, 2026. Pompompurin celebrates its 30th debut anniversary this year and has just taken first place in the “2026 Sanrio Character Ranking.” The collab was born from Sushiro’s wish to offer content that guests can enjoy alongside their sushi. Image: 株式会社FOOD & LIFE COMPANIES (PR TIMES press release)

Domino’s Pizza Japan’s Deka-Mori Festival Autumn Edition runs from October 1 to November 3, 2026, and centers on an XL pizza with nearly 1kg of mozzarella on a crust about 40cm across. A new spicy version adds chili garlic powder, and new Party Boxes pack almost 1kg of four sides. Choosing takeout for the XL pizza saves ¥1,500 over delivery. Domino’s Pizza Japan Kicks Off the “Deka-Mori Festival Autumn Edition” on October 1 Domino’s Pizza is Japan’s No. 1 delivery pizza chain by market share. It will hold the limited-time “Deka-Mori Festival Autumn Edition” (デカ盛り祭 秋の陣) from Thursday, October 1 to Tuesday, November 3 (national holiday), 2026. The star is the “Almost 1kg Ultra Cheese” pizza, which piles nearly 1kg of mozzarella onto a crust about 40cm across. This time it is joined by the new “Almost 1kg Spicy Ultra Cheese,” coated in chili garlic powder. The new

Godkatsu Kanjo 7-gosen Toyotama-minami Main Store in Nerima, Tokyo, starts selling four autumn/winter limited fried oyster items at 11:00 on September 24, 2026. The Fried Oyster Set Meal costs ¥1,089 including tax, and loin cutlet, fillet cutlet and new seafood mixed fry sets are also on the menu. Every item comes as a set meal with free rice and cabbage refills or as a bento. Autumn/Winter Limited Fried Oysters Arrive at Tonkatsu Specialist Godkatsu Yoshinoya Co., Ltd. will begin selling a limited-time lineup of autumn/winter fried oyster (kaki fry) items from 11:00 on Thursday, September 24, 2026. The items will be available at Godkatsu Kanjo 7-gosen Toyotama-minami Main Store, its tonkatsu specialty restaurant. The lineup has four items: the Fried Oyster Set Meal, two set meals that pair fried oysters with a pork loin cutlet or a pork fillet cutlet, and the brand-new Seafood Mixed Fry Set Meal

Sukiya’s Tonjiru Miso Ramen returns at 9:00 a.m. on September 29, 2026, with noodles reworked to cling to the soup better. The standard bowl is ¥360, with beef and spicy green onion versions at ¥500 and ¥460. Its modest size is designed to go with gyudon, and the pickles or egg set with a regular gyudon costs ¥880. Sukiya’s Tonjiru Miso Ramen Returns on September 29 Sukiya Co., Ltd. (President: Naoki Sasagawa; headquarters: Minato-ku, Tokyo) runs the Sukiya gyudon (beef bowl) chain. The company will bring back its Tonjiru Miso Ramen starting at 9:00 a.m. on Tuesday, September 29, 2026. The dish was first sold from June to July 2026 and proved popular. It now returns for a limited time. Its tagline is simply ‘Goes great with gyudon.’ True to those words, this satisfying bowl is designed to be enjoyed with a beef bowl. This time, the noodles

Shabu-yo’s Pork Belly Course returns to all locations on Thursday, October 1, 2026. Weekday lunch starts at ¥1,599 (¥1,759 incl. tax) with no time limit until 4 p.m., and pork belly is all-you-can-eat in all 7 courses. Skylark app coupons give elementary school children half price from October 1 to 4, then 10% off the bill from October 5 to 9. Shabu-yo, the all-you-can-eat shabu shabu chain from the Skylark group, had paused sales of its Pork Belly Course. The course returns on Thursday, October 1, 2026, as announced by Skylark Holdings Co., Ltd. on September 24, 2026. The company now has a stable supply of quality pork belly, so it is bringing the course back in response to many customer requests. Skylark also announced special coupons to celebrate the return and a price revision taking effect on October 1. This article covers the course details, prices and

MOS Burger’s Mazeru VALX Shake mixes a sauce made with 13g of VALX protein powder into its vanilla MOS Shake, and yogurt-flavored protein and blueberry juice give it a refreshing taste. An M size costs ¥610 and has 12.6g of protein and 387 kcal. It sells from October 1, 2026 through early November at 385 stores in Tokyo, Kanagawa, Chiba and Saitama, while supplies last. MOS Food Services, Inc., the operator of MOS Burger, is launching the “Mazeru VALX Shake – Blueberry Yogurt Flavor” (まぜるVALXシェイク ～ブルーベリーヨーグルト風味～) in collaboration with fitness brand VALX. It will be sold from Thursday, October 1, 2026 through early November at 385 MOS Burger locations in Tokyo, Kanagawa, Chiba and Saitama. The shake is available only in limited quantities and only in this region. To celebrate the launch, a prize campaign offering original goods will also be held. Image: 株式会社モスフードサービス (PR TIMES press release)

Hanamaru Udon’s Tempura & Oden Pass adds one free tempura or oden item to every bowl of udon, with unlimited use from October 1 to November 3, 2026. It costs ¥400 in the pre-sale through September 30 (¥500 afterward), and two Large Shrimp Tempura at ¥220 each already beat the pre-sale price. Quantities are limited, and one pass covers the whole check. Hanamaru Udon’s Tempura & Oden Pass Is Back Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa) operates the Sanuki udon chain Hanamaru Udon. On Thursday, September 24, 2026, the company began selling its Tempura & Oden Pass in limited quantities. With the pass, every bowl of udon comes with one free tempura or oden item. This is a popular annual offer from Hanamaru. The pass is valid from Thursday, October 1 to Tuesday, November 3 (a national holiday), for up to 34 days, and can be used

Hama Sushi’s Uni and Tasty Toppings Autumn Festival runs at restaurants nationwide from September 25, 2026. It is led by Uni Tsutsumi made with natural sea urchin and a Big-Cut Tuna Harami, each ¥110 including tax, with the uni available only until October 2 and the harami until October 5. Creative fried nigiri, matsutake chawanmushi, and a moon-viewing mini parfait round out the lineup. Conveyor-belt sushi chain Hama Sushi will hold the “Hama Sushi Uni and Tasty Toppings Autumn Festival” (はま寿司のうにと旨ねた秋祭り) at its restaurants across Japan starting Friday, September 25, 2026. The headliners are the Uni Tsutsumi, made with natural sea urchin that offers rich umami and sweetness, and the Big-Cut Tuna Harami, which lets you enjoy a rare cut of tuna in a generous slice. Both are priced at ¥100 (¥110 including tax). The lineup also includes playful nigiri featuring fried elements, side dishes showcasing autumn flavors,

Skylark is splitting 100 million points among customers who earn or use Skylark Points at about 2,600 restaurants across 16 brands, including Gusto and Bamiyan, from September 19 to 23, 2026. A Skylark app membership is all you need, and each qualifying checkout counts as an entry. Points arrive October 1 and stay valid until December 31. Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo) will hold the Silver Week–limited Skylark Points Split Campaign (すかいらーくポイント山分けキャンペーン) across 16 group brands, including Gusto, Bamiyan and Shabu-Yo. The campaign runs for five days, from Saturday, September 19 to Wednesday, September 23 (national holiday), 2026. It covers approximately 2,600 restaurants nationwide, and a total of 100 million points will be split among customers who earn or use Skylark Points during the period. No advance entry is required. Simply earn or use points on a qualifying checkout to take part. This article explains