Big Boy and Victoria Station run a Halloween campaign from October 13 to 31, 2026, at 167 planned salad bar locations. The salad bar adds black squid-ink pasta salad, pumpkin potato salad, a Halloween cabbage mix and pumpkin pudding, while the official app offers ¥110 off (tax incl.) the Salad Bar Set or Premium Set. Children up to elementary school age get limited Halloween toys while supplies last. Big Boy Japan Co., Ltd. (headquartered in Minato-ku, Tokyo), part of the Zensho Group, will hold a “Halloween Campaign” at its hamburger steak and steak restaurants “Big Boy” and “Victoria Station” from Tuesday, October 13 to Saturday, October 31, 2026. The campaign features three family-friendly offerings: Halloween-themed salads and a dessert on the salad bar, salad bar discount coupons via the official app, and limited-edition Halloween toys for kids. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Campaign Overview Period: Tuesday, October…

COCO’S Marron Fair starts Tuesday, October 13 at a planned 504 restaurants nationwide (airports excluded) and is scheduled to end in early December. Its five desserts, priced from ¥539 to ¥1,419 including tax, use a paste made only from Italian chestnuts and sugar. Rich chocolate and sweet-tart cassis syrup set off the chestnut’s mellow sweetness. COCO’S Marron Fair Starts October 13 COCO’S, the family restaurant chain operated nationwide in Japan by COCO’S JAPAN Co., Ltd., will hold its “Marron Fair” starting Tuesday, October 13. The star ingredient is a marron (chestnut) paste made only from Italian chestnuts and sugar, drawing out the rich, mellow sweetness of the chestnut. The lineup features five desserts that set off this refined sweetness with rich chocolate and sweet-tart cassis syrup. Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Image: 株式会社ゼンショーホールディングス (PR TIMES press release) Fair Overview Start date: Tuesday, October 13, 2026 End of

Hama Sushi’s limited-time fair starts Tuesday, October 6, 2026, at 684 stores nationwide. It is led by Large-Cut Flame-Grilled Bincho Albacore with shiso and garlic for 110 yen including tax. Hokkaido-Landed Herring (132 yen) and Hokkaido Whelk Kimchi Gunkan (176 yen), both tax included, round out the lineup, and everything sells only while supplies last. Large-Cut Flame-Grilled Bincho Albacore Arrives at Hama Sushi for 110 Yen Hama Sushi Co., Ltd. (headquartered in Minato-ku, Tokyo, and led by President and Representative Director Minami), a Zensho Holdings group company, will start selling limited-time items at its Hama Sushi chain restaurants nationwide from Tuesday, October 6, 2026. The headline item is the Large-Cut Flame-Grilled Bincho Albacore (Shiso and Garlic Flavor), priced at 100 yen (110 yen including tax). Joining it on the limited menu are two items featuring Hokkaido seafood: Hokkaido-Landed Herring and Hokkaido Whelk Kimchi Gunkan. This article covers each

Aiya Maru Kids is a celebration meal for children of elementary school age and younger, served in a two-tier, ship-shaped container with fried shrimp, a hamburger steak, bluefin tuna sashimi, karaage and pudding à la mode. It goes on sale on October 8, 2026, for ¥2,199 including tax, and kids who order it get chitose ame through November 23 while supplies last. Aiya, a Japanese restaurant chain operated by Skylark Restaurants Co., Ltd. of the Skylark group, will launch Aiya Maru Kids on Thursday, October 8, 2026. The new menu is exclusively for children of elementary school age and younger. It is designed for celebrations of a child’s growth, such as Shichi-Go-San and birthdays. A limited-time campaign will also give away chitose ame, a traditional long candy, through Monday, November 23 (a national holiday). Here is a rundown of the menu, prices and key notes for families looking

Zetteria’s autumn Wa Burger Fair centers on the new Wasabi Tartar Maitake Beef Burger, which stacks a teriyaki-coated 100% beef patty with batter-free fried maitake, hisui negi, tomato and a tartar sauce made with Japanese-grown hon-wasabi. It sells for ¥620 including tax from October 7, 2026, at a planned 270 stores. Sales run until late October or until supplies run out. Zetteria Holds an Autumn-Only “Wa Burger Fair” Zetteria, the hamburger chain operated by Burger One Co., Ltd., will hold a limited-time “Wa Burger Fair” (Japanese-style burger fair) starting Wednesday, October 7, 2026. Zensho Holdings Co., Ltd. announced the fair in a press release on October 1, 2026. The star of the fair is the new Wasabi Tartar Maitake Beef Burger. It brings together maitake mushrooms, wasabi and hisui negi (jade green onion), Japanese ingredients chosen to put the flavors of autumn front and center. Image: 株式会社ゼンショーホールディングス (PR

From October 1 to November 30, 2026, each serving of raw take-home gyoza bought at any Gyoza no Ohsho or GYOZA OHSHO location in Japan earns one stamp, and 15 stamps trade for an andST eco bag set. Instagram photos of your home-cooked raw gyoza enter a draw where 200 winners get vouchers for 10 servings. In-store gyoza now use Aomori garlic harvested this June. Gyoza no Ohsho Launches Its “Raw Gyoza Stamp Campaign” on October 1 Ohsho Food Service Corp. (headquartered in Kyoto), operator of the Chinese restaurant chain Gyoza no Ohsho, will hold its “Raw Gyoza Stamp Campaign” at all Gyoza no Ohsho and GYOZA OHSHO locations across Japan from Thursday, October 1 to Monday, November 30, 2026. Customers earn stamps when they buy uncooked take-home gyoza, and 15 stamps can be exchanged for an original-design “Eco Bag Large & Small Set.” Image: 株式会社王将フードサービス (PR TIMES

Burger King Japan’s two Big Mouth Guilty burgers arrive on October 2, 2026, for a limited time, both topped with a Special Garlic Sauce made from garlic paste, fried garlic and garlic powder. The Double Beef & Bacon costs ¥1,640 and the Beef & Double Hash ¥1,390, with sets ¥300 more. Cheese Chicken Nuggets also return, with 16 pieces at a special ¥810. Burger King® Adds Two “Guilty” Burgers to the Big Mouth Series Starting Friday, October 2, 2026, Burger King® Japan, operated by BK Japan Co., Ltd., will release two new burgers from its popular Big Mouth series for a limited time: the Double Beef & Bacon Big Mouth Guilty and the Beef & Double Hash Big Mouth Guilty. Both feature fragrant, flame-grilled 100% beef patties paired with a “Special Garlic Sauce” made with three types of garlic, delivering a bold, indulgent bite. Image: 株式会社ビーケー・ジャパン (PR TIMES

KFC stores across Japan now accept V Point. Customers earn 1 point per ¥200 spent before tax and can redeem points at 1 point = ¥1 in units of 10. Through October 31, 2026, showing an eligible card earns double points with no entry required, and registering an anniversary story on the campaign site enters customers in a draw for 3,300 points with 365 winners. Earn and Use V Point at KFC Stores Across Japan Kentucky Fried Chicken Japan (hereafter “Japan KFC”) began offering V Point, a common loyalty point program, at Kentucky Fried Chicken (KFC) stores nationwide on Thursday, October 1, 2026. V Point is operated by V Point Marketing Co., Ltd. and Sumitomo Mitsui Card Co., Ltd. Introduced to make shopping even more convenient for customers, the service lets you earn and use V Point when paying at KFC. Image: 日本ケンタッキー・フライド・チキン株式会社 (PR TIMES press release) To

Matsuya Foods’ 2027 Lucky Bag packs 14 items and 26 meals, from six gyumeshi toppings to four curries and Hakata motsunabe, for ¥6,390 with free shipping in Japan. That’s about ¥246 a meal, roughly 60% below the combined individual price. Buyers can also enter a draw with 100 winners and ¥1 million in prizes; sales run October 3, 2026, to February 28, 2027, or until stock runs out. Matsuya Foods’ Hit Lucky Bag Returns for 2027 Matsuya Foods Co., Ltd. (headquartered in Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) will sell its “2027 Lucky Bag with Prize Draw (14 items, 26 meals)” for a limited time starting Saturday, October 3, 2026. It will be available through the Matsuya Official Online Shop and other channels. This is the latest edition of a hit offering that sold more than 20,000 sets last season. It brings together popular products from

Yoshinoya and Hello Kitty team up for the 10th time, pairing an original made-in-Japan Shirayuki fukin (kitchen cloth) with frozen Yoshinoya food sets from October 1 to November 30, 2026. The three sets cost 4,212 to 5,300 yen (tax included) on Yoshinoya’s official online shop and marketplace stores. Buyers also have a chance to win one of 50 Arita porcelain collab bowls by lottery. Yoshinoya and Hello Kitty Team Up for the 10th Time: Ouchi Yoshinoya Campaign 2026 Yoshinoya Co., Ltd. will hold the Ouchi Yoshinoya Campaign 2026 (roughly, Yoshinoya at Home), a collaboration with Sanrio’s popular character Hello Kitty. The campaign runs on the official Yoshinoya online shop and at its stores on major e-commerce marketplaces. This is the 10th collaboration between the two brands. The first release of the campaign is a set that pairs an original-design Shirayuki fukin (a Japanese kitchen cloth) with Yoshinoya frozen

From October 6 to November 17, 2026, Matsuya and Matsunoya hand out a random Sumikko Gurashi reflector keychain with each eligible kids’ meal, while supplies last. The keychain comes in six designs, reflects light in dark places and has space for a name on the back. A second round starts November 17, and an X repost campaign runs until October 18. Matsuya and Matsunoya Launch a Sumikko Gurashi Collaboration Matsuya Foods operates Matsuya, known for gyumeshi (beef bowls), curry, set meals and other rice bowls, as well as the tonkatsu chain Matsunoya. The company will launch a collaboration with the popular character series Sumikko Gurashi at stores nationwide starting at 10:00 a.m. on Tuesday, October 6, 2026. The Sumikko characters, loved by families with fans ranging from children to adults, are teaming up with these familiar everyday restaurant chains. Ordering an eligible kids’ menu item gets you exclusive

From October 1 to 31, 2026, every Shabuyo restaurant brings back pumpkin puree for make-your-own pumpkin pudding, adds Halloween picks for the first time, and offers an AR camera that dresses up to five people in character costumes at the table. Elementary schoolers pay ¥1,099 (tax included) for any course except raw snow crab, and preschoolers eat free. Shabuyo’s “Happy Halloween Campaign” Starts October 1 Shabuyo (しゃぶ葉), the all-you-can-eat shabu-shabu chain operated by Skylark Restaurants Co., Ltd., will hold a family-friendly “Happy Halloween Campaign” at all of its restaurants for a limited time, from Thursday, October 1 to Saturday, October 31, 2026. Highlights include the return of the popular pumpkin puree for making pumpkin pudding, the debut of Halloween picks, an AR camera that lets you dress up in matching costumes with the Shabuyo Friends characters, and the Neko Robo cat robots in Halloween outfits. It’s a “no-prep”

Sushiro brings back the Sumire-supervised Sapporo Rich Miso Ramen nationwide from September 30 to October 25, 2026, starting at ¥490 including tax. Like the bowls at Sumire, the famed Sapporo shop founded in 1964, it has a rich, full-bodied miso soup, here topped with minced meat and ginger. Only 780,000 servings are planned, sales stop once they sell out, and it is dine-in only. Conveyor-belt sushi chain Sushiro is bringing back the “Sapporo Rich Miso Ramen” (Sapporo Noko Miso Ramen), supervised by Sumire, a popular shop that represents Sapporo’s miso ramen scene. It is part of the “Sushiro × Tabelog” Nationwide Famous Shop Supervised Series, a collaboration with the restaurant search and reservation service Tabelog. The bowl, which was very well received when it was sold in December 2025, returns to Sushiro restaurants across Japan from Wednesday, September 30, 2026. This article covers the product’s features, price, sales

Colonel Crispy, KFC Japan’s tempura-inspired boneless chicken breast seasoned with garlic and soy sauce, sells for ¥140 instead of the regular ¥290 from September 30 to October 13, 2026. The deal covers one piece at KFC stores nationwide, though some locations don’t carry the item. Delivery prices may differ, so buying in store is the surest way to get the half price. KFC Japan’s “Colonel Crispy 1-Piece Half Price” Campaign Starts September 30 KFC Japan (Nihon Kentucky Fried Chicken Co., Ltd., headquartered in Yokohama, Kanagawa Prefecture) will run its “Colonel Crispy 1-Piece Half Price” campaign at Kentucky Fried Chicken (KFC) stores across Japan. The campaign runs for two weeks only, from Wednesday, September 30 to Tuesday, October 13, 2026. During this period, Colonel Crispy, a popular side menu item seasoned with garlic and soy sauce, is available for ¥140 (tax included), half off its regular price of ¥290.

Matsuya and Matsunoya offer free rice refills with set meals, including rice sets and breakfast items, just as fluffy new-crop rice arrives. The deal is dine-in only and starts at 10:00 a.m. on Tuesday, September 29, 2026 at Matsuya and 3:00 p.m. on Wednesday, September 30 at Matsunoya. There is no announced end date, and some locations are excluded. Matsuya and Matsunoya Launch the “New Rice, Free Refill Fair” Matsuya Foods Co., Ltd. (headquarters: Musashino, Tokyo; President and Representative Director: Kazutoshi Kawarabuki) is holding the “Shinmai, Okawari Muryo Fair” (New Rice, Free Refill Fair) at Matsuya, its chain serving gyumeshi beef bowls, curry, set meals and other rice bowls, and at Matsunoya, its tonkatsu (pork cutlet) brand. During the fair, customers who order a set meal get free rice refills when dining in. The fair kicks off at Matsuya at 10:00 a.m. on Tuesday, September 29, 2026, followed