From July 15, 2026, the kids’ Mos Waiwai Set (560–680 yen) or the low-allergen set with drink (610 yen) comes with one of four Tamagotchi freebies: a holographic sticker set, mini clear case, letter bag, or Mametchi ballpoint pen. Quantities are limited and the campaign runs through late September at Mos Burger locations nationwide. Mos Food Services, the company behind Mos Burger, will offer collaboration freebies featuring Bandai’s beloved digital pet Tamagotchi with its kids’ Mos Waiwai Set starting Wednesday, July 15, 2026, at Mos Burger locations nationwide in Japan (some stores excluded). Available for a limited time and in limited quantities, this is the second Tamagotchi collaboration of the summer, following the 2026 Summer Lucky Bag. Second Summer Collab with Tamagotchi as It Turns 30 First released in 1996, Tamagotchi is a long-selling digital pet that celebrates its 30th anniversary this November. Its fanbase spans young children,…

Yumean’s Summer Setouchi Fair runs July 9 through September 9, 2026, pairing Hyogo raw whitebait, Setouchi pike conger and Tokushima sudachi in seafood bowls and tempura sets at 1,539 yen including tax. From July 23 to August 10, the official X account posts a same-day 35% off coupon whenever the 5 a.m. forecast puts the Tokyo area at 35℃ or above. Skylark’s Japanese Restaurant Yumean Launches the ‘Summer Setouchi Fair’ Yumean, the Japanese-cuisine restaurant operated by Skylark Restaurants Co., Ltd., launches its limited-time ‘Summer Setouchi Fair’ on Thursday, July 9, 2026. Featuring refreshing Setouchi-region ingredients such as raw whitebait (shirasu) from Hyogo, pike conger (hamo) from the Setouchi Inland Sea, and sudachi citrus from Tokushima, it delivers a bounty of summer flavors perfect for the season. Event Overview Stores: All Yumean locations (availability and prices may vary by store) Period: Thursday, July 9 – Wednesday, September 9, 2026

Mos Burger’s Orange & Passion Fruit Tea runs from July 15 to early November 2026 at stores nationwide, priced at 610 yen including tax and served in an L-size cup. Half a fresh-cut orange, cut into six pieces, sits in Kandy-leaf black tea with passion fruit syrup. It is not eligible for set menus. Mos Burger Debuts a Refreshing Summer Drink Mos Food Services, Inc., which operates the Mos Burger chain, will launch a limited-time drink, the “Orange & Passion Fruit Tea,” from Wednesday, July 15 to early November 2026 at Mos Burger locations nationwide (excluding some stores). At the same time, the “Craft Ginger Ale” joins the menu as a regular item. To boost café-time visits, Mos Burger has been developing drinks and sweets that satisfy not only alongside a burger but also on their own. This time, the chain offers a bright, summery drink that blows

MOS Burger’s Avocado Tacos Burger (630 yen) runs from July 15 to early September 2026 at stores nationwide, layering avocado, tomato and cheddar-based cheese over the patty with a lemon wedge to squeeze. The MOS Tacos Burger (570 yen) and its spicy version (620 yen), which topped three million units last year, return with the same cheese upgrade. MOS Burger Unveils Summer Newcomer: The Avocado Tacos Burger MOS Food Services Co., Ltd., operator of the MOS Burger chain, will launch the limited-time “Avocado Tacos Burger” at MOS Burger locations nationwide (excluding some stores) from Wednesday, July 15 to early September 2026. At the same time, the popular “MOS Tacos Burger” and “Spicy MOS Tacos Burger” — which together sold three million units last year — will also return. It’s a refreshing lineup designed to blow away summer sluggishness. A “Uniquely MOS” Twist Riding the Tacos Boom In recent

SHABU-YO’s first “Mensore! Okinawa Gourmet Fair” runs from July 16 to mid-September 2026 at all stores, adding Okinawa soba broth, taco rice, jushi and shikuwasa jelly to every all-you-can-eat course at no extra charge. Courses start at 1,649 yen tax included on weekday lunch, and preschoolers eat free. The new broth won a vote in the chain’s official community to become its 10th edition. SHABU-YO Debuts Its Summer “Mensore! Okinawa Gourmet Fair” SHABU-YO, the all-you-can-eat shabu-shabu chain from Japan’s Skylark Group, will hold its first-ever “Mensore! Okinawa Gourmet Fair” for a limited time starting Thursday, July 16, 2026. A new “Okinawa soba broth” and a variety of Okinawan dishes will be available all-you-can-eat with no extra charge on any buffet course — a perfect fit for summer. The fair is operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo). Event Overview Period: Thursday, July 16, 2026 to

The Angus Sirloin Steak Fair runs from July 16 through early August at roughly 160 Big Boy and Victoria Station locations. Australian Black Angus sirloin is grilled over an open flame at 300°C and served as cut or thick-cut steak, from 2,035 yen including tax. A summer-limited chimichurri sauce costs 242 yen including tax. Big Boy Serves Up a Summer Feast with the Angus Sirloin Steak Fair Big Boy Japan (headquartered in Minato-ku, Tokyo), a subsidiary of Zensho Holdings, will hold its Angus Sirloin Steak Fair starting Thursday, July 16, 2026, at its hamburger & steak restaurants “Big Boy” and “Victoria Station.” The fair features a lineup of summer feast menus that let you fully enjoy Black Angus sirloin steak. Carefully Selected Black Angus Beef The fair uses Australian Black Angus beef raised primarily on barley and other grains, prized for its tender texture, sweet fat, and richly

COCO’S runs its Unagi Fair from July 16 through late July 2026 at 504 stores nationwide, timed for the Day of the Ox on July 26. Four eel dishes are offered, headlined by the Whole-Eel Kiwami Bowl at 2,948 yen including tax. Takeout costs 10% less than dine-in, with reservations opening six days before pickup. COCO’S Japan, a Zensho Holdings company operating the nationwide family restaurant chain “COCO’S,” will hold its “Unagi (Eel) Fair” starting Thursday, July 16, 2026. Timed for the Day of the Ox (Doyo no Ushi no Hi) on Sunday, July 26, the fair serves up stamina-boosting eel dishes perfect for beating the summer heat. About the COCO’S Unagi Fair Rich in vitamin A and B-group vitamins, eel is an ideal food for building stamina in summer. COCO’S grills its eel by brushing on the sauce and grilling three separate times, giving it a fragrant,

Zetteria’s Hawaiian Fair brings four tropical burgers to 268 stores nationwide from July 15, 2026, led by a Loco Moco Cheeseburger with soft-boiled-style egg and four-cheese sauce. Prices run 580 to 620 yen including tax, and the fair ends in early August or once supplies run out. Zetteria Hawaiian Fair Overview Zetteria, the burger chain operated by Burger One Co., Ltd. under Zensho Holdings, will launch its limited-time Hawaiian Fair on Wednesday, July 15, 2026. Timed for the height of summer, the fair features four new burgers with a tropical twist, including one that recreates Hawaii’s classic comfort dish loco moco in burger form, and others that pair grilled pineapple’s sweetness with savory grilled meat. The Four New Burgers Loco Moco Cheeseburger (580 yen, tax included) A 100% beef patty topped with a soft-boiled-style egg and rich loco moco sauce, finished with a melty cheese sauce blending four

Sushiro’s first tie-up with Sapporo TV’s “Dosanko Weekend” brings three wild Hokkaido cherry salmon items to Hokkaido restaurants from July 8, 2026, starting at 200 yen. Each item runs only until its planned quantity sells out — 8,100 servings for the chanchan-yaki style nigiri. All three are dine-in only, and takeout shops are excluded. Akindo Sushiro Co., Ltd. (part of FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, has launched its first-ever collaboration with Sapporo TV’s information program “Dosanko Weekend.” Three items featuring wild cherry salmon (sakura masu) from Hokkaido — including a Sushiro-style take on the local dish “chanchan-yaki” — go on sale at Sushiro restaurants in Hokkaido from Wednesday, July 8, 2026. About the Collaboration One of Sushiro’s five promises is to “create restaurants loved by the local community,” and this tie-up was born from a desire to delight customers in Hokkaido. “Dosanko

Matsuya’s Shogayaki Teishoku joins the regular menu at 10:00 a.m. on July 7, 2026, priced at 850 yen for the set meal and 790 yen a la carte. Shareholder benefit vouchers work on all sizes except Double, and takeout is available with miso soup charged separately. Some locations are excluded. Matsuya’s Shogayaki Teishoku Finally Returns to the Regular Menu Matsuya Foods has announced that its gyudon, curry, and teishoku chain Matsuya will launch the Shogayaki Teishoku (ginger pork set meal) from 10:00 a.m. on Tuesday, July 7, 2026. Answering long-standing requests from customers, the fan-favorite dish is making its much-awaited comeback as a permanent regular menu item. The dish returns as part of Matsuya’s pork loin series, known for its fine-textured, tender meat and the sweetness of the fat that spreads with every bite. The pork is seared quickly on a hot iron griddle to lock in its

Hama Sushi puts Hokkaido Funka Bay boiled scallop on the menu at 110 yen including tax from Tuesday, July 7, 2026, at roughly 677 stores nationwide. Ark shell himo gunkan and whole squid join it at 176 yen each. All three run while supplies last, and prices may differ at some stores. Hokkaido Funka Bay Boiled Scallop for Just 100 Yen (110 Yen Tax Included) Hama Sushi, the popular conveyor-belt sushi chain operated under Zensho Holdings, will launch limited-time menu items at stores nationwide starting Tuesday, July 7, 2026. The headliner is the Boiled Scallop landed at Funka Bay, Hokkaido, priced at just 100 yen (110 yen tax included). Raised in Funka Bay — a volcanic region of Hokkaido surrounded by rich nature — these scallops are known for their tender, juicy texture and natural sweetness. Limited-Time Menu Lineup Hokkaido Funka Bay Boiled Scallop (100 yen / 110

Matsuya’s official shop on STOREE SAISON opens Monday, July 6, 2026, with a launch sale cutting signature sets by 52–56%: 30 servings of premium gyu-meshi topping drop from 15,000 yen to 7,200 yen. Every item can be paid for entirely with never-expiring Eikyu Fumetsu points. The end date is undecided and stock is limited. Matsuya Foods Teams Up with Credit Saison on STOREE SAISON On July 3, 2026, Matsuya Foods Holdings announced that it will open an official Matsuya shop on “STOREE SAISON,” a story-driven comprehensive online shopping site operated by Credit Saison. The shop opens on Monday, July 6, 2026. Credit Saison boasts a base of approximately 25 million cardholders. By opening a store on its platform, Matsuya can reach an entirely new customer segment centered on Saison cardholders—distinct from its existing e-commerce audience. Enjoy Matsuya’s Flavors with “Eikyu Fumetsu” Points The official Matsuya shop on STOREE

From July 17 to 26, 2026, 49 MOS Burger stores across Hokkaido switch every fresh-tomato menu item to Hokkaido-grown tomatoes, sourced from four contract farms in the ninth run of this initiative. Two region-exclusive burgers, the Tobikiri Extra Tomato MOS Vegetable Cheeseburger and the Tobikiri Extra Tomato Chili Burger, sell at 920 yen each and end once the tomatoes sell out. MOS Burger Launches the ‘Hokkaido Tomato Festival’ Across Hokkaido MOS Food Services, Inc. (President: Eisuke Nakamura; HQ: Shinagawa, Tokyo), operator of MOS Burger, will hold the ‘Hokkaido Tomato Festival’ for 10 days from Friday, July 17 to Sunday, July 26, 2026, timed to “Hokkaido Minna no Hi” (Hokkaido Everyone’s Day) on July 17. The event runs at 49 MOS Burger stores across Hokkaido (all stores except special locations). During the period, every menu item made with fresh tomatoes will use Hokkaido-grown tomatoes, alongside region- and period-limited products.

Asahi Super Dry in a medium bottle drops from 490 yen to 420 yen at Matsuya from July 7 through September 28, 2026, or 400 yen when you order through the official app. Dine-in only, served between 11:00 and 22:00, with takeout and shareholder coupons excluded. Matsuya’s “Summer Beer Fair” Is Back for Another Year! Matsuya (Matsuya Foods Holdings Co., Ltd.), the Japanese chain famous for its gyudon beef bowls, curry, and set meals, will hold its annual “Summer Beer Fair” from 11:00 on Tuesday, July 7, 2026 through 22:00 on Monday, September 28, 2026. Built around the slogan “#Delicious just isn’t enough,” this popular promotion lets you enjoy an after-work drink at Matsuya once again. Ice-Cold Beer at Up to 90 Yen Off The highlight is the Asahi Super Dry (medium bottle), available for dine-in only. Normally priced at 490 yen, it will be offered for 420

From July 3 to August 30, 2026, Starbucks Café ＆ Art Gallery Yanaka Gotenzaka in Nishi-Nippori is showing 26 new works by 13 emerging artists selected by the art platform ArtSticker. All of the art inside the store has been refreshed for this second exhibition, and visitors can buy pieces through ArtSticker. The store opens 8:00–21:00. A Space Where Coffee and Art Merge Hosts Its Second Exhibition Starbucks Coffee Japan will hold its second exhibition since opening at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka, the store fusing coffee and art that opened in Nippori, Tokyo in March 2026. Titled “ArtSticker SELECTION at Starbucks Café ＆ Art Gallery Yanaka Gotenzaka,” the exhibition runs from Friday, July 3 to Sunday, August 30, 2026. The exhibition features works by 13 emerging artists drawing attention both in Japan and abroad, selected by ArtSticker, the art platform operated by The Chain Museum.

Burger King Japan adds two Big Mouth Dirty burgers on July 3, 2026, each ¥1,490 on its own or ¥1,790 as a set. The new Special Garlic Mayo Sauce is layered twice, above and below the fillings, so it spills out with every bite. A Chocolate & Brownie Sundae joins at ¥490 for a limited time. Operated by BK Japan Co., Ltd., Burger King® will launch two new burgers on Friday, July 3, 2026, as the “Dirty” addition to its hugely popular Big Mouth series: the Double Beef & Hash Big Mouth Dirty and the Beef & Chicken Big Mouth Dirty. Both feature the punchy new Special Garlic Mayo Sauce oozing out of flame-grilled 100% beef patties layered with rich cheese, available for a limited time. The New “Special Garlic Mayo Sauce” The star of these burgers, the newly developed Special Garlic Mayo Sauce, combines the bold savoriness

KFC Japan brings back Red Hot Chicken and adds Green Hot Wing at stores nationwide from July 8, 2026, both in limited quantities. Red Hot Chicken is 340 yen, the jalapeño-garlic Green Hot Wing 280 yen, and a Two Hot Set 940 yen. Calbee collaboration chips follow on July 6 at convenience stores, each pack carrying a 30-yen KFC coupon. KFC’s Summer Icon “Red Hot Chicken” Returns With New “Green Hot Wing” KFC Japan will release “Red Hot Chicken” and “Green Hot Wing” for a limited time at KFC stores nationwide starting Wednesday, July 8, 2026. Alongside the long-beloved summer spicy chicken, this year adds an addictive newcomer flavored with the fresh aroma and heat of jalapeño, letting fans enjoy two kinds of “hot” this season. Two Distinct Levels of Heat Red Hot Chicken Loved as a “KFC summer tradition,” this spicy chicken blends red pepper, white pepper,

Nakau’s Unagi Gokaimori goes on sale at 2,280 yen including tax from 11:00 AM on Wednesday, July 8, 2026, at a planned 447 stores. Each bowl carries a whole eel’s worth — three fillets — slow-grilled, steamed, then glazed and grilled three times over. Takeout is available, and it lands ahead of the Day of the Ox on July 26. Nakau Launches the Limited-Time “Unagi Gokaimori” Nakau (Nakau Co., Ltd. / Zensho Holdings), the well-known chain serving rice bowls and Kyoto-style udon, will release a lavish new dish, the “Unagi Gokaimori” (2,280 yen incl. tax), from 11:00 AM on Wednesday, July 8, 2026, for a limited time. Ahead of the Day of the Ox (July 26), this dish answers customers’ wish to savor eel to their heart’s content. A Whole Eel (Three Fillets) Piled High The “Unagi Gokaimori” uses a whole eel’s worth (three fillets), making it a