Akindo Sushiro Co., Ltd. (part of FOOD & LIFE COMPANIES), operator of the conveyor-belt sushi chain Sushiro, has launched its first-ever collaboration with Sapporo TV’s information program “Dosanko Weekend.” Three items featuring wild cherry salmon (sakura masu) from Hokkaido — including a Sushiro-style take on the local dish “chanchan-yaki” — go on sale at Sushiro restaurants in Hokkaido from Wednesday, July 8, 2026.
About the Collaboration
One of Sushiro’s five promises is to “create restaurants loved by the local community,” and this tie-up was born from a desire to delight customers in Hokkaido. “Dosanko Weekend” airs every Saturday morning at 9:23 a.m. within Hokkaido. All three items were conceived by program reporter Shudai Uesugi, with Sushiro’s product development team adapting them for restaurant service. Each item uses wild Hokkaido cherry salmon, salt-cured to bring out its umami and marinated in Hokkaido kombu soy sauce.
The Three Collaboration Items
Marinated Cherry Salmon Chanchan-yaki Style Nigiri
- Price: from 200 yen (tax included; varies by restaurant)
- Sales period: from July 8, 2026, until the planned total of 8,100 servings sells out
Inspired by Hokkaido’s regional dish chanchan-yaki: marinated cherry salmon topped with house-made miso sauce and butter, seared, and finished with green onion.
Marinated Cherry Salmon & Avocado with Special Mayo
- Price: from 200 yen (tax included; varies by restaurant)
- Sales period: from July 8, 2026, until the planned total of 6,100 servings sells out
A mildly spicy creative sushi topping marinated cherry salmon with avocado and onion, house-made special mayo sauce with whole-grain mustard, and a kick of black pepper.
Marinated Cherry Salmon California Roll
- Price: from 280 yen (tax included; varies by restaurant)
- Sales period: from July 8, 2026, until the planned total of 5,400 servings sells out
Marinated cherry salmon rolled with fragrant shiso leaf and avocado, coated in crushed tempura crumbs for texture, and topped with colorful egg-yolk soy sauce and herring roe.
In-Store Event with Shudai Uesugi
- Date and time: Friday, July 10, 2026, 12:00–14:00
- Location: Sushiro Sapporo Yamanote (6-jo 1-3-28 Yamanote, Nishi-ku, Sapporo, Hokkaido)
- Details: Shudai Uesugi, who created the items, will visit the restaurant to recommend the collaboration menu to customers, including via in-store announcements
Things to Know
- Available only at Sushiro restaurants in Hokkaido; takeout-only shops “Sushiro To Go” and “Kyotaru Sushiro” are excluded
- All three items are dine-in only (no takeout)
- Prices vary by restaurant; check availability and prices on the official app or website
- Red vinegar rice may be used during certain periods, and butter may be served cold
These Hokkaido-exclusive items are prepared with extra care in-store and are strictly limited in quantity — if you are in Hokkaido, head to your nearest Sushiro early to try them.