Matsuya’s “Summer Beer Fair” Is Back for Another Year!
Matsuya (Matsuya Foods Holdings Co., Ltd.), the Japanese chain famous for its gyudon beef bowls, curry, and set meals, will hold its annual “Summer Beer Fair” from 11:00 on Tuesday, July 7, 2026 through 22:00 on Monday, September 28, 2026. Built around the slogan “#Delicious just isn’t enough,” this popular promotion lets you enjoy an after-work drink at Matsuya once again.
Ice-Cold Beer at Up to 90 Yen Off
The highlight is the Asahi Super Dry (medium bottle), available for dine-in only. Normally priced at 490 yen, it will be offered for 420 yen — a 70 yen discount. Order through the official Matsuya app and you can enjoy it for just 400 yen, a 90 yen discount. A refreshing ice-cold beer to reward yourself after work, now at an even friendlier price.
Beer Fair Menu and Prices
- Bottled beer (medium): 490 yen → 420 yen
- Bottled Beer & Kalbi Set: 1,110 yen
- Bottled Beer & Grilled Beef Set: 1,110 yen
- Bottled Beer, Kimchi & Chilled Tofu Set: 660 yen (※ an extra 20 yen off via the official app)
- Draft Beer Can: 290 yen → 270 yen (※ an extra 10 yen off via the official app)
Pair your beer with Matsuya’s signature limited-time dishes and beat the summer heat with an ice-cold drink.
Period and Participating Stores
- Period: 11:00 on Tue, July 7, 2026 – 22:00 on Mon, September 28, 2026
- Sales hours: Available only between 11:00 and 22:00
- Participating stores: Matsuya locations nationwide, excluding some stores (※ highway PA/service area stores excluded)
Points to Note
- No takeout available (dine-in only)
- Shareholder benefit coupons cannot be used
- Drinking by minors and drunk driving are strictly prohibited by law
- Please drink responsibly and in moderation. Drinking during pregnancy or breastfeeding may adversely affect the development of the fetus or infant
This summer, why not stop by Matsuya for a blissful drink before heading home? Using the official app makes it even more affordable, so be sure to check it out.