Sushiro’s first Hello Kitty collaboration runs in two phases from July 29 and August 19, 2026, with limited-edition picks, stickers, pouches and mascots sold with sushi and desserts from 250 yen. The back of each sticker works as a 5% off coupon, usable without limit from September 9 to 30. Major Japanese conveyor-belt sushi chain Sushiro has announced its first-ever collaboration with Sanrio’s beloved character Hello Kitty, launching at Sushiro restaurants nationwide on Wednesday, July 29, 2026. Themed “KAWAUMA HELLO KITTY” — where adorable Hello Kitty meets Sushiro’s deliciousness — the campaign turns Sushiro into a special summer destination packed with cuteness and great sushi. Campaign Overview: Two Phases The collaboration runs in two phases: Phase 1 from July 29 and Phase 2 from August 19, each featuring a wide range of limited-edition goods. All items come randomly — one per eligible menu item — and designs cannot…

Zetteria’s White Peach Fair runs from July 22, 2026 until late August at 268 stores, while supplies last. Four white peach sweets start at 420 yen for the Whip White Peach Shake, with the plain Shake White Peach from 240 yen for a small. The shakes are not available for delivery. Zetteria Holds the “White Peach Fair” The hamburger chain “Zetteria,” operated by Burger One Co., Ltd. (headquartered in Minato-ku, Tokyo), will hold a limited-time “White Peach Fair” starting Wednesday, July 22, 2026. The fair features four sweets made with seasonal white peaches, letting customers easily enjoy the juicy freshness of peaches at their peak. With soft pastel-pink hues and generous chunks of fruit, it’s a lineup perfectly suited to summer. White Peach Fair Overview Period: From Wednesday, July 22, 2026, until late August (while supplies last) Locations: 268 stores, excluding some locations (as of July 16) Price:

Yoshinoya’s “Kids Genki Wari” takes 80 yen off the tax-included price of bowls, plate dishes, set meals, curry, and kids’ menu items for children of elementary school age and younger, from 11:00 on July 16 through 15:00 on September 3, 2026. Dine-in and takeout both qualify, and takeout orders count each child even if they stay home. Some stores are excluded. Yoshinoya Rolls Out Summer-Only ‘Kids Genki Wari’ Nationwide Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President and CEO Tetsuya Naruse) has announced a limited-time “Kids Genki Wari” campaign running from 11:00 on Thursday, July 16, 2026, through 15:00 on Thursday, September 3, 2026. For children of elementary school age and younger, bowls (donburi), plate dishes, set meals, curry, and kids’ menu items will be offered at 80 yen off the tax-included price at Yoshinoya locations across Japan. The campaign is designed to fit a variety of occasions

Burger King Japan adds three Pepper Garlic Steak Whoppers on July 17, 2026, each stacking American beef brisket steak on a flame-grilled patty under a new pepper garlic sauce. Singles run ¥1,190 to ¥1,590, sets ¥1,490 to ¥1,890 with fries and a drink. Stores serving breakfast start at 10:30 a.m., and some locations don’t carry them. Burger King’s Summer Steak Whopper Gets a New Twist Burger King®, operated in Japan by BK Japan Co., Ltd., will release three new summer-limited menu items in the ‘Pepper Garlic Steak Whopper®‘ lineup starting Friday, July 17, 2026. Each burger boldly stacks American beef brisket steak atop a flame-grilled 100% beef patty, finished with a newly developed “Special Pepper Garlic Sauce” for a hearty, appetite-igniting experience. The New “Special Pepper Garlic Sauce” The star beef brisket steak is first flame-grilled to a rich sear, then vacuum-cooked and oven-baked to lock in the

The coupon takes 80 yen off any single bowl of udon, valid from July 16 through August 6, 2026 at Hanamaru Udon, Umagena, Tsurusaku, Sanuki Menya, and Sanuki Udon Takamatsu Chokushi. Takeout counts, and it stacks with shareholder benefit tickets, but airport and racecourse locations are excluded and distribution ends once supplies run out. Hanamaru Udon Begins Nationwide ’80 Yen Off’ Summer Coupon Distribution Hanamaru Co., Ltd. (headquartered in Takamatsu, Kagawa Prefecture, a subsidiary of Yoshinoya Holdings), which operates the Sanuki udon chain “Hanamaru Udon,” has begun distributing a coupon for 80 yen off each bowl of udon at Hanamaru Udon locations nationwide starting Thursday, July 16, 2026. Offered as a summer thank-you to loyal customers, the campaign arrives just as rising temperatures make chilled udon especially appealing. Beat the Heat with a Refreshing Bowl — Plenty of Eligible Menu Items The coupon can be used on any

Zetteria’s Unadon Burger returns from July 22, 2026 at 990 yen including tax, layering grilled eel kabayaki, a soy-glazed patty of 100% Japanese-grown rice, a soft-cooked egg, and teriyaki sauce in one bun. It runs until early August at 268 planned locations, and each store stops selling once that day’s stock is gone. Zetteria’s “Unadon Burger” Returns for a Limited Time Zetteria, the hamburger chain operated by Burger One Co., Ltd. under the Zensho Holdings group, will once again offer its “Unadon Burger” for a limited time starting Wednesday, July 22, 2026. First launched last year to a strong response, the burger is positioned as a new way to enjoy the Day of the Ox (Doyo no Ushi no Hi). This year the company has increased the available quantity so more customers can enjoy it. A Japanese-Style Burger That Recreates “Unadon” The “Unadon Burger” layers grilled eel (kabayaki),

Two Hawaiian-style curries arrive at La・Ohana on Thursday, July 16, 2026, at all locations: Back Rib Curry at ￥1,880 (￥2,068 incl. tax) and Garlic Shrimp Curry at ￥1,680 (￥1,848 incl. tax). Both use a coconut-scented base with taco meat. DiverCity Tokyo and Zushi Kaigan charge ￥200 more per dish. Skylark Group’s Hawaiian Dining ‘La・Ohana’ Debuts New Summer Curries La・Ohana, the Hawaiian dining & cafe operated by Skylark Restaurants Co., Ltd. (headquartered in Musashino, Tokyo; President Naoshi Nakajima), will launch a hearty new menu to awaken summer appetites starting Thursday, July 16, 2026. The stars are two Hawaiian-style curries that combine the deep, complex richness of spices with truly satisfying volume. New Menu Lineup Hawaiian Back Rib Curry — ￥1,880 (￥2,068 incl. tax) Topped generously with juicy, slow-roasted, aromatic back ribs. The curry base carries a gentle coconut fragrance and uses taco meat, blending the savory depth of minced

Sukiya’s SUMMER BAG 2026 goes on sale at 10:00 AM on July 22, 2026, at 1,960 stores, priced at 3,000 yen including tax. It contains 3,000 yen in coupons (200 yen x 15 sheets, valid through December 31, 2026) plus a basket bag, stainless steel bottle, clear charm, and sticker set. Limit four per customer while supplies last. Sukiya’s Summer Lucky Bag “SUMMER BAG 2026” Arrives Sukiya Co., Ltd. (part of Zensho Holdings), operator of the beef bowl chain “Sukiya,” will release its summer lucky bag “SUMMER BAG 2026” — packed with original-design goods and coupons — starting 10:00 AM on Wednesday, July 22, 2026, at select stores while supplies last. Themed “Make Your Summer More Sukiya,” the bag is filled with items perfect for summer outings alongside merchandise fans will love. Priced at 3,000 yen (tax included), it comes with 3,000 yen worth of coupons — meaning

Mos Official Online Shop turns four, and its anniversary deals run from July 15 to August 31, 2026. Lucky bags of rice burgers come at 20% off list price, and orders of 4,980 yen or more within one temperature zone ship free through July 28. The new Dry Curry rice burger uses diced pork shoulder instead of ground meat. Mos Official Online Shop Marks 4th Anniversary with a Campaign Mos Food Service Co., Ltd. (headquartered in Shinagawa-ku, Tokyo; President Eisuke Nakamura), operator of Mos Burger, will hold a campaign celebrating the 4th anniversary of its “Mos Official Online Shop ~Life with MOS~” (https://ec.mos.jp/) starting at 10:00 on Wednesday, July 15, 2026. Built around the concept “A time to unwind, a life to savor,” the e-commerce site offers food alongside goods and collaboration items. To thank customers for four years of support, a lineup of special deals will run

Mos Burger & Cafe adds two dine-in-only white peach desserts from July 15, 2026 through around early September: Cream Pom ~White Peach~ at 590 yen, with chunky white peach sauce and Hokkaido fresh cream, and Lemon Rare Cheesecake ~White Peach~ at 350 yen with in-store wedge-cut lemon. Both qualify for the drink set, at 75 Mos Burger & Cafe locations. Mos Burger & Cafe Unveils Summer-Limited White Peach Sweets Mos Food Service Co., Ltd., operator of Mos Burger, will launch a summer-limited, dine-in-only dessert “Cream Pom ~White Peach~” (Cream Pom Hakuto) at “Mos Burger & Cafe” stores nationwide from Wednesday, July 15, 2026, adding color to the summer tea time. At the same time, “Lemon Rare Cheesecake ~White Peach~”, topped with fresh wedge-cut lemon, also debuts as a limited-time, dine-in-only new product. “Mos Burger & Cafe” is a cafe-demand format suited to residential and downtown locations. In addition

Matsuya Foods opens its WESTER Mall store on July 15, 2026 at noon, with an opening sale of up to 64% off while supplies last. The 24-meal Sushi-Matsu grilled eel set drops from 26,880 yen to 9,730 yen, about 405 yen per cut, and every purchase earns JR West’s shared WESTER Points. Matsuya Foods Launches on JR West’s Official WESTER Mall Japanese beef-bowl chain Matsuya Foods is opening a new store, the “Matsuya Foods WESTER Mall Store,” on WESTER Mall, the official online shopping site operated by West Japan Railway (JR West). The store opens on Wednesday, July 15, 2026 at 12:00 noon. Alongside its signature gyumeshi (beef bowl), the lineup includes curry, grilled meat, and online-exclusive frozen foods so you can enjoy restaurant-quality flavors at home. WESTER Mall is a platform where the JR West Group’s shared WESTER Points can be both earned and spent. Every purchase

Starbucks Japan’s 30th anniversary blend, Sumatra Masa Depan, reaches stores nationwide on July 22, 2026, with the official online store a day earlier. Roasted blonde by the Reserve Roastery Tokyo team, it pairs a fruity aroma with sencha-like umami and a juicy tropical finish. Whole beans 250g run ¥2,580, ground 100g ¥1,240, and a single ORIGAMI sachet ¥280 (tax included). Starbucks Coffee Japan is celebrating its 30th anniversary in Japan with a commemorative coffee, JAPAN’S 30th ANNIVERSARY Sumatra Masa Depan, launching at stores nationwide on Wednesday, July 22, 2026, with an early release on the official online store from Tuesday, July 21. Born from the voices of Starbucks partners (employees) and co-developed by the Seattle and Japan coffee teams, it is a cup filled with gratitude and a vision for the future. A 30th Anniversary Coffee Born from Partners’ Voices “Masa Depan” means “future” in Indonesian, the official

Five restaurant chains — Skylark, Matsuya Foods, Osaka Ohsho, Joyfull, and Yoshinoya — join the Sozai Festival Round 3 on au PAY Market from July 23 at midnight to July 26 at 9:59 a.m. Discounts reach 65% off, point rewards reach 50%, and Ponta Pass members get a 500-yen coupon on purchases of 5,000 yen or more. Skylark Holdings, the company behind Gusto and other popular restaurant chains, will hold the Sozai (Deli Food) Festival Round 3 on au PAY Market, the online shopping mall operated by au Commerce & Life, from Thursday, July 23 to Sunday, July 26, 2026. It is a great chance to stock up on restaurant-quality dishes at home for less. Event Overview Period: July 23 (Thu) 0:00 a.m. to July 26 (Sun) 9:59 a.m., 2026 Where: Special sale pages on au PAY Market Participating stores: Five popular restaurant chains — Skylark, Matsuya Foods,

From July 16 to September 2, 2026, Jonathan’s runs two summer fairs at once. The Passion Red Curry with Shrimp and Summer Vegetables returns after selling 57,216 servings last summer, alongside a chilled curry soy-milk tantan udon made with Inaniwa noodles. Five chilled Japanese peach desserts start at 329 yen with tax, though neither fair is available during morning hours until 10:30 a.m. Two Summer Fairs at Jonathan’s from July 16 Jonathan’s, the family restaurant chain operated by Skylark Restaurants, will hold two summer fairs simultaneously from Thursday, July 16 to Wednesday, September 2, 2026: the spice-themed curry fair and the peach-centered momo wow! dessert fair. The star of last summer — a red curry that sold a cumulative 57,216 servings in just a month and a half (July 17 to September 3, 2025) — makes its long-awaited return, joined by five brand-new chilled desserts generously featuring fresh

Five restaurant chains — Matsuya, Skylark, Osaka Ohsho, Joyfull and Yoshinoya — sell their signature dishes on au PAY Market from 12:00 a.m. on July 23 to 9:59 a.m. on July 26, 2026. Matsuya’s 40-pack Lactobacillus Gyumeshi falls 65% to 8,400 yen, and Ponta Pass members earn up to 50% back in points. A five-store coupon cuts 250 yen from orders of 3,000 yen or more. Matsuya Foods Holdings has announced Sozai Festival Vol. 3, a joint online event held together with au Commerce & Life, Skylark Holdings, Nine Block (Osaka Ohsho), Joyfull Shoji, and Yoshinoya on the shopping platform au PAY Market. The sale runs from 12:00 a.m. on July 23 to 9:59 a.m. on July 26, 2026, letting shoppers stock up on the signature flavors of five leading Japanese restaurant chains at bargain prices. What Is the Sozai Festival? The Sozai (deli food) Festival is a

From Tuesday, July 14, 2026, Hama Sushi’s Umaneta Summer Festival brings Sanriku silver salmon and thick-cut albacore fatty tuna to about 677 stores nationwide at 110 yen including tax. Seasonal plates start at 176 yen, and an X giveaway running July 13–15 awards 3,000 yen meal vouchers to 80 winners. Japanese conveyor-belt sushi chain Hama Sushi will launch its “Umaneta Summer Festival” (Tasty Toppings Summer Festival) at stores nationwide starting Tuesday, July 14, 2026. Popular items such as silver salmon and fatty albacore tuna will be available for just 100 yen (110 yen tax included) — a summer deal not to be missed. Four Star Items at 110 Yen (Tax Included) The headliners of this fair are the following four plates, each priced at 100 yen (110 yen with tax): Sanriku Silver Salmon (thick cut): tender flesh with a rich, deep flavor Thick-Cut Albacore Fatty Tuna (otoro): made

From July 13 to 31, 2026, Jonathan’s cuts 10 alcoholic drinks to half price and takes ¥110 off 10 popular appetizers, weekdays from 4:00 p.m. onward. Premium Malt’s draft falls to ¥301 and a Kaku Highball to ¥191. Coupons come through the Skylark app, X, and Instagram, and the offer is dine-in only. Jonathan’s Launches a Weekday-Evening Coupon Campaign Jonathan’s, a family restaurant chain operated by the Skylark Group, will run the “Kanpai Jonathan Night Fest” coupon campaign from Monday, July 13 to Friday, July 31, 2026, valid on weekdays from 4:00 p.m. onward. During the campaign, 10 alcoholic drinks are half price (tax included) and 10 popular appetizers are ¥110 off — perfect for after-work drinks or a casual night out with friends and family. 10 Alcoholic Drinks at Half Price Suntory The Premium Malt’s draft beer (jug): ¥605 → ¥301 (save ¥304) Kaku Highball: ¥384 →

Nakau’s Summer Lucky Bag goes on sale July 17, 2026 at 10:00 AM across 442 stores, priced at ¥3,000 tax included. The bag holds ¥3,000 in meal coupons — fifteen ¥200 vouchers valid through December 31 — plus three sudachi-themed originals: an eco bag, a 500 ml clear bottle, and a cooling towel. One per customer, in-store only. Nakau, the Japanese chain famous for rice bowls and Kyoto-style udon (part of the Zensho Group), will release its Summer Lucky Bag (fukubukuro) for ¥3,000 (tax included) at stores nationwide starting Friday, July 17, 2026 at 10:00 AM, in limited quantities. Nakau Summer Lucky Bag Overview The lucky bag is themed around sudachi oroshi udon, Nakau’s signature summer dish, and includes three original-design goods plus ¥3,000 worth of meal coupons. Since the coupons alone match the purchase price, the exclusive goods are essentially free — an outstanding deal. Price: ¥3,000