Yoshinoya Rolls Out Summer-Only ‘Kids Genki Wari’ Nationwide
Yoshinoya Co., Ltd. (headquartered in Chuo-ku, Tokyo; President and CEO Tetsuya Naruse) has announced a limited-time “Kids Genki Wari” campaign running from 11:00 on Thursday, July 16, 2026, through 15:00 on Thursday, September 3, 2026. For children of elementary school age and younger, bowls (donburi), plate dishes, set meals, curry, and kids’ menu items will be offered at 80 yen off the tax-included price at Yoshinoya locations across Japan.
The campaign is designed to fit a variety of occasions during the summer break—family meals, outings with children, or dining at home. Both dine-in and takeout are eligible.
‘Kids Genki Wari’ Campaign Overview
- Period: Thursday, July 16, 2026, 11:00 – Thursday, September 3, 2026, 15:00
- Eligibility: Children of elementary school age and younger
- Offer: 80 yen off (tax included) on bowls, plate dishes, set meals, curry, and kids’ menu items
- Participating stores: Yoshinoya locations nationwide (*some stores excluded)
How the Discount Works
[Dine-in] One eligible item is discounted by 80 yen per child (elementary age or younger). When a family visits together, the discount applies for the number of children present.
[Takeout] Even if the child is not present at the store, the discount can be applied for the number of children specified at the time of ordering—perfect for meals enjoyed at home.
More Than Gyudon: A Wide Range of Eligible Menu Items
The “Kids Genki Wari” isn’t limited to Yoshinoya’s signature beef bowl. It covers a broad lineup including rice bowls, plate dishes, set meals, curry, and kids’ menu options, so popular sides like karaage (fried chicken) can be enjoyed too. Whether it’s a summer lunch, dinner, or a quick bite on the way home, the whole family can take advantage with ease.
Yoshinoya remains committed to delivering genuine “deliciousness” while upholding its promise of “tasty, affordable, and fast.” This summer, make the most of the value-packed “Kids Genki Wari” and enjoy Yoshinoya’s flavors together as a family.
Summary
From July 16 to September 3, 2026, Yoshinoya’s “Kids Genki Wari” gives elementary-age and younger children 80 yen off eligible items. Usable for both dine-in and takeout, it’s an ideal way for families to enjoy affordable meals over the summer break. *Note that some stores do not participate, so it’s best to check in advance.